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All Journal Sosio e-kons Journal on Education Jurnal Review Pendidikan dan Pengajaran (JRPP) KANGMAS: Karya Ilmiah Pengabdian Masyarakat JUDICIOUS: Journal of Management Jurnal USAHA Jurnal PkM (Pengabdian kepada Masyarakat) Orien: Cakrawala Ilmiah Mahasiswa Tridharmadimas: Jurnal Pengabdian Kepada Masyarakat Jayakarta Abdi Jurnal Publikasi Jurnal Pengabdian Masyarakat Ekonomi, Manajemen dan Akuntansi (JPMEMA) Duconomics Sci-meet (Education & Economics Science Meet) Innovative: Journal Of Social Science Research TERAPUTIK: Jurnal Bimbingan dan Konseling Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Burhanudin Burhanudin
Universitas Indraprasta PGRI
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Journal on Education

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Pengaruh Produk, Tempat dan Promosi terhadap Kepuasan Pelanggan di Hotel Santika Depok Annisa Febriyanti Safitri; Dona Fitria; Burhanudin Burhanudin
Journal on Education Vol 5 No 2 (2023): Journal on Education: Volume 5 Nomor 2 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i2.1251

Abstract

This study aims to determine the effect of product, place, and promotion on customer satisfaction at Hotel Santika Depok through quantitative methods, including surveys and data collection through observation, questionnaires, and unstructured interviews. This study used a sample of 100 guests from Hotel Santika Depok, selected using incidental sampling. The total population of guests at the hotel over the last six months was 28,804. The data for this research was collected via questionnaire on the variables of product, place, promotion, and customer satisfaction. The data analysis technique used was multiple linear regression, with the correlation coefficient and coefficient of determination being calculated using SPSS tools. The results of this study suggest that product, place, and promotion have a positive and significant influence on customer satisfaction at Hotel Santika Depok. This is indicated by the multiple linear regression values, which show a correlation coefficient of 0.827 for the product variable, 0.850 for the place variable, and 0.890 for the promotion variable. The coefficient of determination is 84.3%. This means that product, place and promotion contribute 84.3% to customer satisfaction at Hotel Santika Depok, while the remaining 15.7% is influenced by other factors and variables not examined in this study. The results of the hypothesis testing showed that the F-test value was greater than the F-table value, indicating that the null hypothesis should be rejected in favor of the alternative hypothesis. The t-test also showed that the t-count value was greater than the t-table value for all three variables, indicating that the null hypothesis should be rejected for all three variables.
Co-Authors Agus Tia Firlia Susanti Aminudin, Djoni Andri Suryana Annisa Febriyanti Safitri Annisa Nada Nabilah Annisa Ulil Azmi Arief Nugroho Wibowo Christian Masada Hirashita Tobing Danang Sutrisno Dewi Purwaningsih Dona Fitria Evi Fitriyanti Firdaus Budhy Saputro Hapsari Widayani Ida Fitriani Indah Sari Pratiwi Ismail Dwi Cahyo Mardiyati, Sri - Marisa, Cindy Micheal Sonny Mulyadi Mulyadi Nurlaela, Nurlaela Pujiastuti Pujiastuti Rafika Andreana Putri Renanda Nurul Meydiana Rita Sugiarti Supandi, Agus Tanti Ardianti Tri Soekrisno Moyong Widiyarini, Widiyarini Yossi Indrawati Syuhardi