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INNOVATION AND CREATIVITY SANGGABUANA BANDUNG UNIVERSITY IN PRINTING SUPERIOR HUMAN RESOURCES Y. Ony Djogo
Pasundan International of Community Services Journal (PICS-J) Vol 2 No 2 (2020): Volume 02 Number 2 December 2020
Publisher : LPM Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/pics.v2i2.3515

Abstract

Competitive advantage is the ability of an organization to formulate a strategy that places it in a favorable position with respect to other organizations. It is not easy to make HR a source of competitive advantage for a company because it is related not only to ability and expertise, but also to personal factors such as values, perceptions, attitudes, personality and individual willingness to advance. Human resources are said to have a competitive advantage if they have unique skills and personalities that match the company personality where they work. Innovations and strategies for developing human resources in managing organizations are a solution to the economic business challenges.
STRATEGI MANAJEMEN PEMASARAN DALAM ERA DIGITAL PADA MASA SEKARANG Ony Djogo
Kebijakan : Jurnal Ilmu Administrasi Vol 13 No 1 (2022): Vol. 13 No. 1, Januari 2022
Publisher : Program Magister Ilmu Administrasi dan Kebijakan Publik, Pascasarjana, Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/kebijakan.v13i1.5028

Abstract

Orang sering mempergunakan internet dalam segala bidang dari mulai bekerja, sekolah, kuliah, bahkan belanjapun melalui intenet atau disebut juga online. Dimasa sekarang tidak menyurutkan para pedagang atau dengan yang lainnya untuk terus melanjutkan kehidupannya. Dengan adanya internet kita bisa memanfaatkan atau mengembangkan usaha-usaha yang sudah menurun akan pandemic , Kemajuan teknologi dalam beberapa tahun terakhir memberi sinyal dunia transisi. Dalam manajemen pemasaran dimasa digital sekarang bukan Itu berarti mengubah toko fisik atau memindahkan toko biasa menjadi toko digital. Kriminal manajemen pemasaran arus memudahkan dalam suatu kualitas yang lebih bagus. Di zaman teknologi dan informasi ini sangatlah penting untuk memahami seberapa jauh kita dapat mencapai tujuan yang di harapkan. Suatu informasi merupakan modal dalam memajukan ilmu di zaman sekarang dan suatu senjata demi membangun suatu Negara di era globalisasi di bidang manajemen pemasaran. Pada masa sekarang masih kurangnya masyarakat akan sadar atau pengusaha dalam manajemen pemasaran, media digital suatu sarana dalam memajukan kegiatannya khususnya dalam bidang pemasaran.
THE INFLUENCE OF LEADERSHIP AND STRATEGIC PLANNING TOWARD LOCAL REVENUE (AT WEST BANDUNG REGENCY) Biller Panjaitan; Ony Djogo
Journal of Economic Empowerment Strategy (JEES) Vol 2, No 2 (2019): Volume II Nomor 2, August 2019
Publisher : Koordinasi Perguruan Tinggi Swasta Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.285 KB) | DOI: 10.30740/jees.v2i2.58

Abstract

The goal of this research is to describe the influence of leaderships and strategic planning toward local revenue at  West Bandung Regency. Research method is Quantative research and collect data by quessioner, interview , observation and documentation.The variables were leaderships and strategic planning. as the independent variables, the dependent variable was local revenue. Data have been analyzed through(Multiple Regresion).The result of this research showed that leaderships and strategic planning.  influence the local revenue The influence of leaderships and strategic planning toward local revenue is positive it means that the more higher leaderships and the strategic planning the more higher local revenue and it has mean in real rank p < 0.01.By this research, the hypothesis, which has been proposed, leaderships and strategic planning will influence local revenue. The result has showed that the mean of  local revenue is 0. 4570 or the grade variation of local revenue is 45,70 percent depending on leaderships and strategic planning
PENGEMBANGAN DAN PEMEKARAN USAHA PERTANIAN, INDUSTRI KECIL-MENENGAH, EKONOMI, KOMUNIKASI, SERTA DAYA WISATA DAN BUDAYA DAERAH JAWA BARAT DI ERA GLOBALISASI Suhanda Suhanda; Erwan Komara; R. Didin Kusdian; Biller Pandjaitan; Ony Djogo; Asep Dion Nugraha; Demsi Minar; Yushar Kadir; Djoko Pitoyo; Cecep Deni Mulyadi; Tia Sugiri; Ketut Abimanyu Munastha; Wisnu Wijaya; Rodiah Rodiah; Fitri Syabandyah; Dody Kusmana; Suharjanta Wisnu Pitara; Ivany Syarief; Slamet Risnanto; Hanhan Hanafiah Solihin; Teguh Nurhadi Suharsono; Nunung Sanusi; Roni Tabroni; Triyani Hayati; Tata Zaenal Mutaqin; Didi Supardi; Finny Sri Redjeki; Anita Syafariah; Nenny Hendajany
Jurnal Abdimas Sang Buana Vol 1, No 1 (2020): Jurnal Abdimas Sang Buana - Mei
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.825 KB) | DOI: 10.32897/abdimasusb.v1i1.430

Abstract

Desa Sunten Jaya, Kecamatan Lembang, Kabupaten Bandung Barat, merupakan desa yang memiliki banyak potensi. Namun potensi tersebut belum didukung dengan adanya bimbingan dan pengarahan untuk memaksimalkan potensi tersebut. Dengan menggunakan pendekatan wawancara dan diskusi, kelompok Pengabdian Kepada Masyarakat Universitas Sangga Buana bekerjasama dengan Universitas Kebangsaan mencoba untuk membantu mengembangkan potensi tersebut. Salah satu solusi yang ditawarkan adalah dengan membuat Website Penjualan untuk memasarkan hasil perkebunan dan industry kecil-menengah Desa Sunten Jaya. Dengan adanya kegiatan Pengabdian Kepada Masyarakat ini diharapkan dapat membantu masyarakat Desa Sunten Jaya untuk mengelola dan mengembangkan potensi desa mereka.
STRATEGI MARKETING PENERIMAAN MAHASISWA BARU UNIVERSITAS SANGGABUANA BANDUNG DITENGAH PANDEMI COVID 19 Y. Ony Djogo
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol 2 No 2 (2020): Vol. 2 No. 2 September 2020
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v2i2.3519

Abstract

Indeed, currently we are experiencing a difficult situation, but the process of admitting new students must also continue for the sustainability of the campus and also learning in Indonesia, especially on USB. With campus technology, it can facilitate the admission of new students, provide sophisticated services, such as PMB, payments, academics, learning etc. After simplifying the process of receiving and payment, what to do next is Promotion. Because in the current situation conventional promotion is not possible, one solution is to take advantage of digital technology that is easily accessible to many people. Here's what can be done with promotion with digital marketing: Use the website to be recognized more quickly, Make video ads on YouTube, Content marketing and SEO optimization, Take advantage of the campus search platform.
THE EFFECT OF STRATEGIC ECONIMIC MANAGEMENT AND LEADERSHIP STYLES ON JOB SATISFACTION AND ITS IMPLICATIONS ON EMPLOYEE PERFORMANCE (Survey in Teklom Divre III, West Java) Ony Djogo; Eplhis Rudy
Journal of Economic Empowerment Strategy (JEES) Vol 4, No 1 (2021): VOLUME 4 NUMBER 1, FEBRUARY 2021
Publisher : Koordinasi Perguruan Tinggi Swasta Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30740/jees.v4i1.109

Abstract

This research aims to find out, analyse and review the strategic management, leadership style, job satisfaction and employee performance and influence of strategic management and leadership style towards job satisfaction and implications on employee performance. The method used in this research uses the Explanatory Survey method, the data analyzed using the path analysis technique. Based on the analysis of the research results, obtained the following findings, stratejic management is in the category good towards. Very good job satisfaction is in the category of good towards very good and employee performance is in the category good towards very good. Stratejic management and leadership style have both partial and simultaneous positive influences on job satisfaction, and job satisfaction has a positive and significant influence on employee performance
IMPACT COMPETENCY, COMPENSATION, MOTIVATION ON EMPLOYEE PERFOMANCE CASE STUDY ON PRIMARY CORPORATION OF PUSDIK PENGMILUM KODIKLATAD IN CIMAHI Sain Mustain; Ony Djogo
Journal of Economic Empowerment Strategy (JEES) Vol 4, No 2 (2021): VOLUME 4 NUMBER 2, AUGUST 2021
Publisher : Koordinasi Perguruan Tinggi Swasta Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30740/jees.v4i2.106

Abstract

The goal of this research to analyze correlations between Competency, Compensation, Motivation, Employee Performance in Primary Corporation of Pusdik Peglium Kodiklatad in Cimahi. The research want to analyze impact of Competency, Compensation, Motivation, Employee Performance in Primary Corporation of Pusdik Peglium Kodiklatad in Cimahi simultanty dan partially. Total populations are 190 persons. The samples are 129 person who are decided by Slovin Formula. Correlations score between Competency and Compensation is 0,907 (very strong), Competency and Motivation is 0,871 (very strong), Competency and Employee Performance is 0,910 (very strong), Compensation and Motivation is 0,876 (very strong), Compensation and Employee Performance is 0,930  (very strong) and Motivation and Employee Performance is 0,872 (very strong). Result of this equation have a meaning when Employee Performance without Competency, Compensation, Motivation, Employee Performance has score only 7,693. But if Competency, Compensation and Motivation are added simultanty so score of the Employee Performance will increase from 7,963 become 7,963 + 0,405+),40+0,149 = 9,148. Score F Account = 351,582 and score of F table is 3,91. F account more than F table. It means there  are impact Competency, Compensation, Motivation on Employee Performance Simultanty. This Research has a result that score of Significancy is 0,000. It mean that impact Competency, Compensation, Motivation on Employee Performance Simultanty and Significantly.