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Jurnal Kelola: Jurnal Ilmu Sosial Vol 4 No 2 (2021): Jurnal Kelola : Jurnal Ilmu Sosial
Publisher : Globalwriting Academica Consulting & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.688 KB) | DOI: 10.54783/jk.v4i2.481


The sudden emergence of the Covid-19 virus has caused changes in various aspects of our lives. These changes then lead to a new rule that needs to be followed by everyone, so this situation is referred to as the new normal. Human resource management has a vital role in life in the new normal and oversees various associations or institutions. In dealing with the new normal, various learning activities need to be changed so that the spread of the Covid-19 virus can be stopped or inhibited. Human resource management that oversees educational institutions needs to find new learning strategies. This research was carried out using a qualitative approach with secondary data sources. The study results indicate that the implementation of virtual learning guided by the teacher needs to be carried out with careful efforts, preparation, and debriefing to reduce errors that occur. Then, on the other hand, parents need to help and supervise their children in learning so that there is no laziness or cheating during exams at home. Through the role of teachers and parents, the value in the academic world can be upheld, so this strategy is considered appropriate in this new normal era.
Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic Finny Redjeki; Azhar Affandi
International Journal of Science and Society Vol 3 No 1 (2021): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.752 KB) | DOI: 10.54783/ijsoc.v3i1.264


The Covid-19 pandemic since the beginning of 2020 has changed all aspects of people's lives. The community must start a new life adaptation where the implementation of health protocols is not only mandatory but also a lifestyle trend. One of the new habits that many people are starting to implement is online shopping. This is an opportunity for MSMEs in Indonesia to be able to take this opportunity so that they can develop and sustain their business in the midst of the COVID-19 pandemic. Therefore, it is necessary for MSME players to be introduced to Digital Marketing. The goal of this study is to introduce the deployment of small and medium-sized enterprises in the MSME sector during the COVID-19 pandemic. This review takes a qualitative approach, using a literature review, to examine and solve research content issues. The results of the research show that digital marketing is very helpful for MSME players in Indonesia because with the various benefits that digital marketing has, it can increase the sales turnover of MSME players. However, digital marketing has not been widely applied to the MSME sector in Indonesia due to several factors, including not yet technological literacy, inadequate supporting facilities to Indonesia's geographic conditions which become obstacles. Therefore, researchers recommend a few simple things how to start a business with digital marketing, such as starting to determine marketing goals, marketing targets, determining the digital platform to use; determine the budget, and create content that can attract consumer attention. In this study, the authors also describe the added value obtained by customers who use digital marketing.
Implementation of Appropriate Marketing and Sales Strategies in Improving Company Performance and Profits Finny Redjeki; Haris Fauzi; Sidik Priadana
International Journal of Science and Society Vol 3 No 2 (2021): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.434 KB) | DOI: 10.54783/ijsoc.v3i2.314


Every company has a goal of getting a specific profit or as much as possible and maintaining or even trying to increase it for the long term. This goal can be realized if the sale can be carried out as planned. Thus it does not mean that the goods or services sold will always generate profits, so the above factors must receive full attention for the company. Superior competence in understanding customers and, therefore, the opportunity to provide satisfaction to customers and the ability to recognize competitors' movements. Companies that manage to control the market and this arena are called market-driven firms that balance these two orientations well to produce better marketing performance than companies with other directions. Coordination between the company's functions as an effort, for example, to share information about customers and competitors with all tasks better to face the growing competition from time to time.
PENGEMBANGAN DAN PEMEKARAN USAHA PERTANIAN, INDUSTRI KECIL-MENENGAH, EKONOMI, KOMUNIKASI, SERTA DAYA WISATA DAN BUDAYA DAERAH JAWA BARAT DI ERA GLOBALISASI Suhanda Suhanda; Erwan Komara; R. Didin Kusdian; Biller Pandjaitan; Ony Djogo; Asep Dion Nugraha; Demsi Minar; Yushar Kadir; Djoko Pitoyo; Cecep Deni Mulyadi; Tia Sugiri; Ketut Abimanyu Munastha; Wisnu Wijaya; Rodiah Rodiah; Fitri Syabandyah; Dody Kusmana; Suharjanta Wisnu Pitara; Ivany Syarief; Slamet Risnanto; Hanhan Hanafiah Solihin; Teguh Nurhadi Suharsono; Nunung Sanusi; Roni Tabroni; Triyani Hayati; Tata Zaenal Mutaqin; Didi Supardi; Finny Sri Redjeki; Anita Syafariah; Nenny Hendajany
Jurnal Abdimas Sang Buana Vol 1, No 1 (2020): Jurnal Abdimas Sang Buana - Mei
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.825 KB) | DOI: 10.32897/abdimasusb.v1i1.430


Desa Sunten Jaya, Kecamatan Lembang, Kabupaten Bandung Barat, merupakan desa yang memiliki banyak potensi. Namun potensi tersebut belum didukung dengan adanya bimbingan dan pengarahan untuk memaksimalkan potensi tersebut. Dengan menggunakan pendekatan wawancara dan diskusi, kelompok Pengabdian Kepada Masyarakat Universitas Sangga Buana bekerjasama dengan Universitas Kebangsaan mencoba untuk membantu mengembangkan potensi tersebut. Salah satu solusi yang ditawarkan adalah dengan membuat Website Penjualan untuk memasarkan hasil perkebunan dan industry kecil-menengah Desa Sunten Jaya. Dengan adanya kegiatan Pengabdian Kepada Masyarakat ini diharapkan dapat membantu masyarakat Desa Sunten Jaya untuk mengelola dan mengembangkan potensi desa mereka.