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Analisis Deskriptif dan Perilaku Konsumen Bar Chocolate di Yogyakarta Iman Sabarisman; Anjar Kistia Purwaditya
Jurnal Sains dan Seni ITS Vol 8, No 2 (2019)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM), ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.956 KB) | DOI: 10.12962/j23373520.v8i2.49946

Abstract

Indonesia tercatat sebagai satu-satunya negara Asia penghasil kakao terbesar. Namun, dalam hal konsumsi cokelat, Indonesia memiliki tingkat konsumsi yang masih rendah. Produsen cokelat perlu memahami karakteristik konsumen agar diperoleh penjualan yang tepat sasaran. Tujuan dari penelitian ini adalah mengidentifikasi karakteristik demografi dan psikrografi dari konsumen cokelat batang yang ada di Provinsi Daerah Istimewa Yogyakarta dan sekitarnya. Penelitian ini merupakan penelitian deskriptif dengan menggunakan metode Crosstabs Analysis dan Chi Square Test. Metode pengumpulan data dilakukan melalui pengisian kuesioner online oleh responden. Responden diperoleh dengan metode non probability sampling. Hasil penelitian ini adalah karakteristik demografi meliputi jenis kelamin (72,5% perempuan), usia (82,6% berusia 16-25 tahun), pendidikan terakhir (66,1% SMA/sederajat), dan penghasilan/uang saku per bulan (55,05% di bawah Rp 1.000.000,00). Sedangkan karakteristik psikografi dan perilaku konsumen meliputi frekuensi konsumsi (65,1% jarang mengkonsumsi cokelat), jenis cokelat batang yang disukai (37,6% milk chocolate), dan bentuk cokelat batang yang diinginkan (54,1% cokelat batang berbentuk blok).
Development of Sustainable Logistics for Indonesian Remote and Rural Islands Connectivity: A Case Study of the Anambas Islands Regency Kuncoro Harto Widodo; Anjar Kistia Purwaditya; Joewono Soemardjito
Indonesian Journal of Geography Vol 53, No 1 (2021): Indonesian Journal of Geography
Publisher : Faculty of Geography, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ijg.57722

Abstract

Usually, countries have a fundamental problem in fulfilling remote and rural island inhabitants’ logistical needs. This study was aimed to analyze the performance of logistics systems in Indonesian remote and rural islands by focusing on the Anambas Islands Regency case. We proposed a House of Sustainable Logistics method by considering and combining the framework used in the House of Quality based on the variable of sustainable logistics systems (profit, people, and the planet) with the variables of seven key general logistical drivers (infrastructure, information and communication technology, human resources, logistics service providers, regional laws and regulations, regional institutions, and key commodities.). The study results indicated five key aspects of potential prime movers to be developed (ASLDPj value = 54); they are infrastructure, human resources, logistics service providers, local laws and regulations, and key commodities.
MITIGASI RISIKO PADA RANTAI PASOK HULU IKAN SCOMBRIDAE SEGAR DI PELABUHAN PERIKANAN PANTAI TEGAL, JAWA TENGAH Anjar Kistia Purwaditya; Kuncoro Harto Widodo; Makhmudun Ainuri
Jurnal Sosial Ekonomi Kelautan dan Perikanan Vol 13, No 2 (2018): DESEMBER 2018
Publisher : Balai Besar Riset Sosial Eonomi Kelautan dan Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (843.46 KB) | DOI: 10.15578/jsekp.v13i2.7096

Abstract

ABSTRAK Ikan scombridae segar adalah produk yang memiliki nilai ekonomis tinggi dan banyak dimanfaatkan potensinya di Pelabuhan Perikanan Pantai (PPP) Tegalsari Tegal. Jumlah produksi yang turun akibat praktik Illegal Unreported and Unregulated (IUU) menyebabkan ketersediaannya tidak menentu. Sifatnya yang sensitif terhadap perubahan suhu menjadikannya mudah rusak. Kondisi yang demikian diperburuk oleh proses penanganan ikan scombridae segar yang buruk, sehingga pasokan ikan berkualitas semakin berkurang. Belum adanya strategi mitigasi terhadap potensi risiko menjadikan rantai pasok ikan scombridae segar Kota Tegal rentan terhadap gangguan ketidakpastian. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis kejadian risiko, sumber risiko dan menghasilkan strategi mitigasi risiko pada rantai pasok ikan scombridae dari sudut pandang collector traders. Metode yang digunakan untuk mengidentifikasi potensi risiko adalah house of risk (HOR) yang diawali dengan proses pemetaan aktivitas bisnis menggunakan supply chain operations reference (SCOR) model. Setelah potensi risiko teridentifikasi, selanjutnya dilakukan analisis menggunakan matrik HOR1. Selanjutnya, strategi mitigasi dirancang dan dianalisis menggunakan HOR2. Hasil penilitian menunjukkan terdapat 22 kejadian risiko dan teridentifikasi sebanyak 25 sumber risiko. Terdapat lima sumber risiko yang kritis berdasarkan nilai agregat risk potential (ARP) terbesar. Berdasarkan analisis pemilihan tindakan mitigasi, diajukan lima usulan tindakan mitigasi untuk dilaksanakan oleh traders keluarga ikan scombridae segar. Title: Risk Mitigation Of Fresh Scombridae Fish In The Upstream Supply Chain In The Fishing Port Of Tegal, Central Java ABSTRACTFresh scombridae fish has high economic value and widely utilized its potential in Pelabuhan Perikanan Pantai (PPP) Tegalsari Tegal City. However, its availability in the field is uncertain which is the impact of decreasing production amount due to illegal, unreported, and unregulated (IUU) practices. This fish is sensitive to temperature changing and easily damaged. Such conditions are exacerbated by the poor handling of fresh fish, thus cause the supply of fresh fish with best quality is slightly reduced. The absence of a mitigation strategies against potential risks cause the fresh scombridae fish supply chain is vulnerable to uncertainty disturbance. This research aims to identify and analyze the risks event, risk agent and generates a risk mitigation strategy in the fresh scombridae fish supply chain from perspective of the collector traders. Method that used in this research to identify potential risk was house of risk (HOR), its begin by mapping all business activities through supply chain operations reference (SCOR) model. Then followed by HOR1 matrik to analyze potential risk. Furthermore, mitigation actions are deployed and analyzed using HOR2. For the result showed 22 risk events and 25 risk agents are identified. There are five most critical risk agents which derived from the highest aggregate risk potential (ARP). There are five mitigation actions proposed to be implemented. 
MAPPING OF POTENCY OF AGROINDUSTRY IN JATIREJO VILLAGE, LENDAH, KULON PROGO AS A TYPICAL PRODUCT TO SUPPORT VILLAGE DEVELOPMENT Ratih Hardiyanti; Anjar Kistia Purwaditya; Sri Wijanarti; Wildan Fajar Bachtiar; Anjar Ruspita Sari; Diklusari Isnarosi Norsita; Ika Restu Revulaningtyas; Satria Bhirawa Anoraga; Iman Sabarisman; Mohammad Affan Fajar Falah
Jurnal Pengabdian dan Pengembangan Masyarakat Vol 3, No 1 (2020): MAY
Publisher : Pengabdian dan Pengembangan Masyarakat Sekolah Vokasi UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jp2m.51324

Abstract

In line with the government's program to strengthen tourism destinations in Indonesia, many tourism villages have been initiated, including Kulon Progo Regency. The needs of people to relieve fatigue by visiting tourist attractions, encourage the growth of tourist villages. The existence of a tourism village encourages the growth of typical souvenirs of the tourist village. Jatirejo is one of the villages in the Lendah sub-district, Kulon Progo, which is located at 7o93'22" south latitude and between 110o23'08" east longitude. Jatirejo has an area of 635.89 ha or 17.87% of the area of Lendah District (3,559.19 ha). The location of Jatirejo is close to access pathway of NYIA Airport, so it has great potential to become one of the tourism destinations. It is necessary to develop a tourist village by recognizing the agroindustry product potency owned by Jatirejo. This Community Service aimed to recognize and to document the agroindustry product potency of villages, as a first step in the development of local souvenirs and to support the development of Jatirejo Tourism Village. The method used was a field survey and plot the survey results on a map of Jatirejo Village using Corel Draw software. Based on the results of a survey of 5 hamlets in Jatirejo Village, the potential of processed foods that might be developed including emping melinjo, rice plates, catfish product, benguk/koro tempeh, coconut fiber broom, and also chicken cage.
Identification of Factors Affecting Consumers In Buying Local Chocolate Products Wildan Fajar Bachtiar; Satria Bhirawa Anoraga; Anjar Kistia Purwaditya
Journal of Agri-Food Science and Technology Vol. 1 No. 2 (2020): August
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jafost.v1i2.2688

Abstract

Yogyakarta has become a potential market for culinary industries. One of the emerging products, which becomes a typical souvenir from Yogyakarta, is local chocolate products. Some of the local chocolate producers continue to grow through their uniqueness and different sales points. The objective of this study is to investigate factors affecting of consumer decision making in purchasing local chocolate as a souvenir. This study was conducted in September 2019 through primary data collection in Yogyakarta. This research study involves exploration of significant target consumers. The total sample of 31 respondents were collected by accidental sampling. The results indicate that consumers highlighted promotion as the most important marketing factor that influences the purchasing decision for local chocolate products. On the other hand, consumers show that the products' quality and store are more important than the prices. Premium quality products, attractive and economical packaging, and giving product samples, ranked as the top three influential promotion sub-factors related to local chocolate product selection. Consumers who have higher educational backgrounds will focus on quality. The price factor becomes the last consideration, which is the variable price versus the number of contents in one package.