Garuda - Garba Rujukan Digital

CITRA PEREMPUAN BERHIJAB DALAM IKLAN SAMPO: SEBUAH KAJIAN PRAGMATIK Nurjanah, Neneng; Pratiwi, Rifka A.
Jurnal Pena Indonesia Vol 5, No 2 (2019)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpi.v5n2.p76-85

This research explores the representation of hijab woman in the ads of Rejoice X Fatin: aku #Hijabisa. Employing relevance theory and qualitative research methods, this research focuses on (1) the speaker meaning which is presented in the ads of Rejoice X Fatin: Aku #Hijabisa (2) the representation of hijab woman in the ads of Rejoice X Fatin: Aku #Hijabisa. Findings in this research are: first the speaker?s meaning of utterance in this ad is hijab woman can take care of her body with this product and can do various activities without obstacle. Second, representations of young hijab woman are active, productive, and religious.

CITRA PEREMPUAN BERHIJAB DALAM IKLAN SAMPO: SEBUAH KAJIAN PRAGMATIK Nurjanah, Neneng; Pratiwi, Rifka A.
Jurnal Pena Indonesia Vol 5, No 2 (2019)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpi.v5n2.p76-85

This research explores the representation of hijab woman in the ads of Rejoice X Fatin: aku #Hijabisa. Employing relevance theory and qualitative research methods, this research focuses on (1) the speaker meaning which is presented in the ads of Rejoice X Fatin: Aku #Hijabisa (2) the representation of hijab woman in the ads of Rejoice X Fatin: Aku #Hijabisa. Findings in this research are: first the speakerâ€™s meaning of utterance in this ad is hijab woman can take care of her body with this product and can do various activities without obstacle. Second, representations of young hijab woman are active, productive, and religious.

Relevansi pada Iklan Produk Perawatan Bayi: Sebuah Analisis Pragmatik Hidayanti, Isnain; Nurjanah, Neneng
Tabasa: Jurnal Bahasa, Sastra Indonesia, dan Pengajarannya Vol 2, No 1 (2021)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/tabasa.v2i1.3490

Sebuah iklan hadir untuk memperkenalkan produknya kepada kawan tutur (pangsa pasar) dengan memanfaatkan bahasa dan komunikasi yang melibatkan efek kontekstual dan stimulus ostentif. Hal itu pulalah yang digunakan pada iklan produk Johnson's. Untuk mengetahui bentuk komunikasi dalam iklan produk bayi Johnson's, maka akan dipakai teori relevansi Sperber dan Wilson. Digunakan pula teori iklan dalam kajian pragmatik menurut Tanaka. Tujuan penelitian ini adalah untuk mengetahui relevansi dan makna tuturan dalam iklan produk J and J, yaitu The New Johnson's Cotton Touch 2in1 Hair and Body Baby Bath. Hasil penelitian menunjukkan bahwa pertama, iklan Johnson's CottonTouch 2in1 Hair and Body Baby Bath memiliki derajat relevansi yang tinggi karena memanfaatkan efek kontekstual yang banyak dan tidak membutuhkan proses yang lama dalam memproses iklan tersebut. Kedua, makna penutur disampaikan oleh agensi iklan adalah produk ini merupakan produk yang lembut, sesuai dengan standar kesehatan dan halal sehingga produk bayi tersebut dapat digunakan oleh beragam lapisan masyarakat.

Membedah Relevansi dalam Iklan “WRP” Neneng Nurjanah
Dialektika: Jurnal Bahasa, Sastra, dan Pendidikan Bahasa dan Sastra Indonesia Vol 3, No 1 (2016)
Publisher : Department of Indonesia Language and Literature Teaching, UIN Syarif Hidayatullah Jakarta

Abstract: According to Sperber and Wilson, communication in advertisement is ostensive-inferential communication. This communication needs contextual effect and ostensive stimulus which was known to listener's (market segmentation). In WRP 6 day diet pack ad, advertising agency employs some contextual effect and ostensive stimulus to make listener interested and wanted to buy the product. To explore about the communication in WRP 6 day diet pack ad, this paper employs pragmatics method, especially relevance theory. Tanaka says that relevance theory serve comprehensive account to investigate speeches in order to get speaker meaning. The result of this research is advertising agency (speaker) addressed this ad to middle high class women as market segmentation (listener). Advertising agency also employed some contextual effect such as body discourse, health discourse, and others diet program and also employed ostensive stimulus such as color and font size to make high relevance speech. Keywords: ostensive-inferencial communication; ostensive stimulus; constectual effect; theory of relevance Abstrak: Komunikasi dalam iklan menurut Sperber dan Wilson merupakan komunikasi ostensif-inferensial yang melibatkan efek kontekstual dan stimulus ostensive diketahui oleh kawan tuturnya (pangsa pasar). Begitu pula dengan iklan WRP 6 day diet pack, agensi iklan memanfaatkan efek kontekstual yang berada dalam benak pangsa pasarnya agar mereka tertarik dan membeli produk tersebut. Untuk mengeksplorasi bentuk komunikasi dalam iklan WRP 6 day diet pack, artikel ini memanfaatkan pendekatan pragmatik, khususnya teori relevansi. Teori relevansi menurut Tanaka menyediakan catatan yang paling komprehensif dalam menyelidiki tuturan berdasarkan makna penutur. Tujuan penelitian ini untuk menyelisik relevansi iklan WRP 6 day diet pack. Adapun temuan yang diperoleh dari artikel ini adalah agensi iklan WRP 6 day diet pack menujukkan iklan tersebut kepada perempuan dewasa dari golongan menengah atas sebagai kawan tutur atau pangsa pasar. Selain itu, agensi iklan memanfaatkan beberapa efek kontekstual, seperti wacana tubuh, kesehatan dan program diet lain serta memanfaatkan stimulus ostensif berupa pemilihan warna dan ukuran huruf untuk menghasilkan tuturan dengan derajat relevansi yang tinggi. Kata Kunci: komunikasi ostensif-inferensial; stimulus ostensif; efek kontekstual; teori relevansi

Membedah Relevansi dalam Iklan “WRP” Neneng Nurjanah
Dialektika: Jurnal Bahasa, Sastra, dan Pendidikan Bahasa dan Sastra Indonesia Vol 3, No 1 (2016)
Publisher : Department of Indonesia Language and Literature Teaching, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/dialektika.v3i1.4180

Abstract: According to Sperber and Wilson, communication in advertisement is ostensive-inferential communication. This communication needs contextual effect and ostensive stimulus which was known to listener's (market segmentation). In WRP 6 day diet pack ad, advertising agency employs some contextual effect and ostensive stimulus to make listener interested and wanted to buy the product. To explore about the communication in WRP 6 day diet pack ad, this paper employs pragmatics method, especially relevance theory. Tanaka says that relevance theory serve comprehensive account to investigate speeches in order to get speaker meaning. The result of this research is advertising agency (speaker) addressed this ad to middle high class women as market segmentation (listener). Advertising agency also employed some contextual effect such as body discourse, health discourse, and others diet program and also employed ostensive stimulus such as color and font size to make high relevance speech. Keywords: ostensive-inferencial communication; ostensive stimulus; constectual effect; theory of relevance Abstrak: Komunikasi dalam iklan menurut Sperber dan Wilson merupakan komunikasi ostensif-inferensial yang melibatkan efek kontekstual dan stimulus ostensive diketahui oleh kawan tuturnya (pangsa pasar). Begitu pula dengan iklan WRP 6 day diet pack, agensi iklan memanfaatkan efek kontekstual yang berada dalam benak pangsa pasarnya agar mereka tertarik dan membeli produk tersebut. Untuk mengeksplorasi bentuk komunikasi dalam iklan WRP 6 day diet pack, artikel ini memanfaatkan pendekatan pragmatik, khususnya teori relevansi. Teori relevansi menurut Tanaka menyediakan catatan yang paling komprehensif dalam menyelidiki tuturan berdasarkan makna penutur. Tujuan penelitian ini untuk menyelisik relevansi iklan WRP 6 day diet pack. Adapun temuan yang diperoleh dari artikel ini adalah agensi iklan WRP 6 day diet pack menujukkan iklan tersebut kepada perempuan dewasa dari golongan menengah atas sebagai kawan tutur atau pangsa pasar. Selain itu, agensi iklan memanfaatkan beberapa efek kontekstual, seperti wacana tubuh, kesehatan dan program diet lain serta memanfaatkan stimulus ostensif berupa pemilihan warna dan ukuran huruf untuk menghasilkan tuturan dengan derajat relevansi yang tinggi. Kata Kunci: komunikasi ostensif-inferensial; stimulus ostensif; efek kontekstual; teori relevansi

Analisis Metafora dalam Lirik Lagu Satu Tuju dan Kau Rumahku Karya Raissa Anggiani Azzahra, Aulia; Faarisah, Shabrina; Nurjanah, Neneng
J-LELC: Journal of Language Education, Linguistics, and Culture Vol. 3 No. 2 (2023): J-LELC: Journal of Language Education, Linguistics, and Culture
Publisher : UIR PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/j-lelc.2023.13374

The purpose of this study is to describe the metaphors found in the lyrics of the song "Satu Tuju dan Kau Rumahku" by Raissa Anggiani. This data collection technique uses observing and note-taking techniques. Analysis of the data used in this study using descriptive analysis in the form of descriptions using informal techniques in the form of descriptions. The theory used in this study is to use metaphor theory according to Lakoff and Johnson. The results of this study show that in the song "Satu Tuju", the writer gets the results in the form of 6 ontological metaphors and 5 structuralist metaphors, while in the song "Kau Rumahku" there are 3 ontological metaphors, 2 orientational metaphors, and 1 structural metaphor. So it can be said that Raissa Anggiani's songs generally use a lot of ontological metaphors to show her turmoil. The metaphors contained in Raissa Anggiani's song lyrics make use of ontological metaphors which analogize a person's heart or feelings with animals and natural events around them with the intention of expressing feelings and showing their turmoil.

Gagasan Modernitas dalam Pers Islam di Hindia Belanda Awal Abad XX (1915—1934) Subuki, Makyun; Erowati, Rosida; Nurjanah, Neneng; Hudaa, Syihaabul
GHANCARAN: Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol. 5 No. 2 (2024)
Publisher : Tadris Bahasa Indonesia, Fakultas Tarbiyah, Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/ghancaran.v5i2.9781

In the early 20th century, the idea of modernity emerged and continued to evolve in the press, including Islamic press. Interestingly, as part of the expression of the Muslim movement, the concept of modernity was represented distinctively. This research aims to investigate the linguistic expression in the Islamic press and link it to the concept of modernity that emerged in the early 20th century. The approach employed in this research is qualitative, with a corpus linguistic method used to collect and interpret data. The data consists of eight newspapers published between 1915 and 1934: Oetoesan Islam, Sinar Islam, Insjaf, Sawoenggaling, Al Qisthaus, Mata-Hari, Lembaga Baroe, and Pewarta Arab. Findings from this research include, firstly, 25 words expressing modernity, such as: orang, bangsa, kaoem, golongan, pergerakan, kemadjoean, perhimpoenan, kemerdikaän, studieclub, merdeka, kemerdekaan, peladjaran, pengadjaran, sekolah, sekolahan, mempeladjari, kepandaian, beladjar, soerat, kabar, toelisan, hoeroef, membatja, menoelis dan penoelis which have a significant frequency. Secondly, based on the exploration of these words, four concepts of modernity are reflected in the early 20th-century Islamic press: (1) the idea of modern education as a path to progress; (2) the concept of nationalism and awareness in organising for independence; (3) the idea of economic welfare; and (4) the importance of literacy, newspapers, and criticism of Latinization.

TELAAH MATERI SEMANTIK “MAKNA TERSIRAT” PADA BUKU TEKS BAHASA INDONESIA” KELAS 10 MADRASAH ALIYAH ISTIQLAL Ramli, Muhammad Arief; Surya Saputra, Muhammad Aditya; Nurjanah, Neneng
Jurnal Kansasi: Jurnal Pendidikan Bahasa Indonesia dan Sastra Indonesia Vol 8, No 2 (2023): Jurnal Kansasi: Jurnal Pendidikan Bahasa dan Sastra Indonesia
Publisher : PBSI STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpbs.v8i2.2565

Bahasa Indonesia memiliki banyak cabang ilmu yang dimilikinya, salah satu jenisnya adalah semantik. Semantik adalah kajian terhadap arti tanda dan representasi, baik secara mental maupun secara linguistik. Semantik merupakan cabang linguistik yang mempelajari makna kata, frasa, dan kalimat dalam konteks bahasa. Meskipun materi semantik dianggap penting dalam pemahaman dan penggunaan Bahasa Indonesia yang efektif, namun kajian mendalam terkait implementasinya dalam pembelajaran Bahasa Indonesia di SMA masih terbatas. Tujuan akhir dari semantik adalah membangun teori yang bersifat umum tentang arti Arti sendiri merupakan maksud dari hal yang terkandung dalam tutur dan perkataan. Arti juga menafsirkan fungsi dan guna sebuah kata dan kalimat, baik yang terucap maupun yang tertulis. Tujuan dilakukannya penelitian ini adalah untuk menganalisis dan mengkaji materi-materi semantik tentang “makna tersirat” yang terdapat dalam buku teks Bahasa Indonesia kelas 10 Madrasah Aliyah Istiqlal. Metode penelitian yang digunakan adalah metode kualitatif yang berarti instrumennya adalah penulis sendiri dan analisis dilakukan secara induktif. Dengan metode ini, penulis akan menjabarkan data analisis secara naratif dan deskriptif. Berdasarkan hasil penelitian, terdapat materi semantik tentang makna tersirat yang terdapat dalam buku teks pelajaran bahasa Indonesia kelas 10 Madrasah Aliyah Istiqlal. Walaupun semantik adalah cabang linguistik yang dipelajari di jenjang perguruan tinggi, komponennya tidak terlepas dari pembelajaran yang ada di sekolah, khususnya pembelajaran bahasa Indonesia di kelas 10 jenjang sekolah menengah atas. Pembelajaran semantik di SMA mengacu pada upaya untuk membantu siswa memahami makna yang tidak secara langsung dinyatakan dalam sebuah teks ataupun kalimat. Makna tersirat dapat mencakup nuansa, konotasi, atau bahkan pemahaman yang lebih dalam tentang topik tertentu. Melalui penelitian ini, penulis berharap pengajaran semantik di Sekolah Madrasah Aliyah Istiqlal akan terus berlanjut agar ilmu akan makna bisa terus berkembang dan tertanam dalam diri peserta didik.

Gambaran Tingkat Kebersihan Gigi Mulut Menurut Kebiasaan Menyikat Gigi Pada Siswa Kelas Iv Di Sdn Panyileukan 268 Billa, Anisa Salsa; Nurjanah, Neneng; Laut, Deru Marah; Hendriani Praptiwi, Yenni; Ningrum, Nining
Jurnal Terapi Gigi dan Mulut Vol 3 No 1 (2023): JURNAL TERAPI GIGI DAN MULUT
Publisher : Poltekkes Kemenkes Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34011/jtgm.v3i1.1113

The low level of dental hygiene has the potential to bring about various dental and oral problems in children. One of the simplest ways to maintain good dental hygiene is to perpetuate a good brushing habit. Indicators of brushing habits include frequency, time, and how to brush your teeth. This study aims to describe the level of dental and oral hygiene of fourth grade students at Panyileukan 268 Elementary School according to their brushing habits. This study included checking the level of dental hygiene using the Hygiene Index Plaque Control Score method and distributing questionnaires to determine the brushing habits of fourth grade students at Panyileukan 268 Elementary School. This type of research was an observational study with a descriptive approach. The population of this study were fourth grade students at SDN Panyileukan 268. The research sample was taken randomly using simple random sampling technique. After being analyzed by the cross tabulation method, the results of this study showed that most of the respondents who had a poor habit of brushing on each indicator, also had poor dental hygiene levels. In the frequency indicator, most of the respondents who brush their teeth only once a day (bad criteria) have poor dental hygiene levels. In the time indicator, most of the respondents who brush their teeth only after breakfast or before going to bed (bad criteria) have poor dental hygiene levels. And on the indicator of how to brush their teeth, most of the respondents who brush their teeth without a combination movement (bad criteria) have a poor level of dental hygiene.

Gambaran Minat Dan Pengetahuan Guru Terhadap Program UKGS Di SDIT Fithrah Insani 2 Kabupaten Bandung Putri, Anggit Nastiti; Nurnaningsih, Hera; Octaviana, Devy; Nurjanah, Neneng
Jurnal Terapi Gigi dan Mulut Vol 3 No 2 (2024): Jurnal Terapi Gigi dan Mulut
Publisher : Poltekkes Kemenkes Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34011/jtgm.v3i2.2145

UKGS is a program that aims to improve the level of dental and oral health of school students. Teacher interest and knowledge are factors in the existence of the UKGS program in schools because interest is preceded by knowledge of the intended object, while interest is a desire accompanied by an action. The purpose of this study was to determine the description of teachers' interest and knowledge of the UKGS program. This descriptive study involved a population of 35 teachers, with the sample selected through total sampling. Data collection was conducted by distributing questionnaires. The results indicate that 82.9% of respondents have a very high level of interest in the UKGS program, and 17.1% have a high level of interest. In terms of knowledge about the UKGS program, 65.7% of teachers fall into the good category, 20% into the moderate category, and 14.3% into the low category. The data indicate that most teachers have high interest and good knowledge of the UKGS program. This is attributed to the teachers' strong desire and awareness to improve students' dental and oral health, the ease of accessing various information resources, and their work experience.

Title

Found 17 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 17 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 17 Documents
Search