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All Journal Litera BAHASA DAN SASTRA JURNAL PEDAGOGY Ranah: Jurnal Kajian Bahasa Lentera: Jurnal Ilmiah Kependidikan PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA JENTERA: Jurnal Kajian Sastra Pedagogy : Journal of English Language Teaching Ksatra: Jurnal Kajian Bahasa dan Sastra Pedagogia: Jurnal Ilmiah Pendidikan Dasar Indonesia Journal of Feminism and Gender Studies Open Access DRIVERset Arif: Jurnal Sastra dan Kearifan Lokal Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka IJLHE: International Journal of Language, Humanities, and Education
Andri Wicaksono, Andri
STKIP PGRI Bandar Lampung
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Journal : JURNAL PEDAGOGY

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CRITICAL DISCOURSE ANALYSIS OF SAMPOERNA MILD CIGARETTE ADVERTISING ‘TANYA KENAPA’ EDITIONS Wicaksono, Andri
JURNAL PEDAGOGY Vol 3, No 2 (2015): JURNAL PEDAGOGY
Publisher : Department of English Education of STAIN Jurai Siwo Metro

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Abstract

Abstract: Cigarette advertising A-Mild brand brings an intelligent and critical condition of society. A mild ad-was unique and entertaining. This study aimed to describe forms of diction and meaning a reference in A Mild cigarette advertising discourse of ‘Tanya Kenapa edition. The approach used in this research is descriptive qualitative. The object of this research is a fragment of A Mild cigarette advertising discourse of Tanya Kenapa’ edition.The results showed that the meaning of the image and text advertisement serving A-Mild do not have ideological ties, stable and secure, even ironical. The effects of humor or absurdity resulting from distortion or play on an existing expression. Sampoerna A Mild invites customers to not hesitate be critical of the various phenomena that occur in the community. In the ads, Sampoerna A Mild cigarettes tend to avoid adverse effects for consumers so the fact that cigarettes are harmful to the health of consumers covered with critical image of attached to the text and context of advertising discourse. Keywords: critical discourse analysis, A Mild cigarette advertisement Tanya Kenapa’ edition
Co-Authors Adenan Damiri Aisyah Saindra Putri Anies Mafulla Camelia Parameswara Destia Herlisya, Destia Dwi Rahmawati Erma Yulistiani Febriyanti Fransisca S.O. Dedi Hastuti Hastuti Hastuti Hastuti Hendra Saputra Indah Wulan Dari Jaya, Wayan Satria Jodi Sofyan Efendi Kadek Dwi Irna Wati Komang Sri Rahayu Ningsih Lusi Purnama Sari M. Yanuardi Zain Mella Pasi Audia Mislamuddin Mislamuddin Novi Yani Nur Aida Giona Park Jin Ryeo Riska Alfiawati Sahala Aulia Siregar Septia Uswatun Hasanah Setri Ayu Soleha Sri Wahyuningsih Supriyono Supriyono Supriyono Supriyono Tommy Hastomo Tri Lestari Ida Tri Riya Anggraini Vina Iga Nirmala