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All Journal at-tamkin: Jurnal Pengabdian kepada Masyarakat E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Community Development Journal: Jurnal Pengabdian Masyarakat SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Telaah Bisnis Bussman Journal : Indonesian Journal of Business and Management Formosa Journal of Sustainable Research (FJSR) JURNAL ECONOMINA Indonesian Journal Economic Review (IJER)
Rahmat Arfan
Politeknik Kutaraja Banda Aceh
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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Journal : Indonesian Journal Economic Review (IJER)

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The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables (Study on Maspion Brand Electronic Products in Banda Aceh City) Indra AKBAR; Rahmat ARFAN; Ricky ARIANSYAH; MIRNAWATI
Indonesian Journal Economic Review (IJER) Vol. 1 No. 2 (2021): August
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.433 KB) | DOI: 10.35870/ijer.v1i2.46

Abstract

This study was done to examine the effect from country of origin and knowledge of product on purchase intention and product evaluation as mediating variable (study at electronics product, Maspion at Banda Aceh), the respondents of this study is Banda Aceh's society (purposive sampling). Model analysis in this study is using path analysis. Based on result of the analysis found that country of origin have influence on purchase intention, knowledge of product have no influence on purchase intention, country of origin have influence on product evaluation, knowledge of product have influence on product evaluation, evaluation product have influence on purchase intention, the effect from country of origin to purchase intention mediated by product evaluation, and the knowledge of product to purchase intention mediated by product evaluation.
Co-Authors Agustina Agustina ambartiasari, Geta Ardihirmansyah Ardihirmansyah Desy Puspita Desy Puspita Fitrian Rizky Hamdani Hamdani Heppy Heppy Indra Akbar Josi Farmiati MIRNAWATI Mirnawati Mirnawati Mirnawati Mirnawati Muhammad Ridha Muhammad Yassir Muntasir Nurvira Nanda Ricky ARIANSYAH Ricky Ariansyah Rila Maufira Thasrif Murhadi Thona Mutuah Myco Zahriatul Aini