Claim Missing Document
Check
Articles

ANALISIS KUALITAS PELAYANAN DAN SUASANA CAFE TERHADAP LOYALITAS KONSUMEN DENGANKEPUASAN KONSUMEN SEBAGAI VARIABELINTERVENINGPADA CAFE ANAK PANTAI DI BONDOWOSO Zarkasih Zarkasih; Siti Soeliha; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 5 (2023): MEI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i5.3511

Abstract

Marketing plays a crucial role in company management and is an essential factor as it directly impacts the success of the company in achieving its business objectives. This study aims to analyze the relationship between service quality and cafe ambience with customer loyalty, with customer satisfaction as an intervening variable, at Anak Pantai Cafe in Bondowoso. The sampling method is determined using quota sampling. Data analysis and hypothesis testing in this study are conducted using the Structural Equation Model - Partial Least Square (PLS-SEM). From the results of hypothesis testing using Smart PLS 3.0 application, it was found that service quality has a positive and significant impact on customer satisfaction, as well as cafe ambience, which also has a positive and significant impact on customer satisfaction. Furthermore, service quality also has a positive and significant influence on customer loyalty, as well as cafe ambience, which has a positive and significant impact on customer loyalty. Customer satisfaction itself also has a positive and significant influence on customer loyalty. Additionally, service quality has a positive and significant impact on customer loyalty through customer satisfaction, and the same is observed for Cafe ambience, showing a positive and significant impact on customer loyalty through customer satisfaction.
DISIPLIN KERJA DAN LINGKUNGAN KERJA DALAM MEMPENGARUHI KINERJA KARYAWAN PADA PT. BUMI SUBUR 5 KECAMATAN MLANDINGAN DENGAN MEDIASI VARIABEL KEPUASAN KERJA Rosa Dwi Nafiola Masruroh; Mohammad Yahya Arief; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 8 (2023): AGUSTUS 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i8.3577

Abstract

The purpose of this study was to analyze the influence of work discipline and work environment variables in influencing employee performance at PT BumiSubur 5 at MlandinganSubdistrict with job satisfaction as a mediating variable by using the Partial Least Square (PLS) Structural equation model. The results of direct influence hypothesis testing using the Smart PLS 3.0 application show that work discipline has a significant effect on job satisfaction (H1 accepted), work environment has a significant effect on job satisfaction (H2 accepted), work discipline has a significant effect on employee performance (H3 accepted), work environment has a significant effect on employee performance (H4 rejected), job satisfaction has a significant effect on employee performance (H5 accepted), work discipline has a significant effect on employee performance through job satisfaction (H6 rejected), and work environment has a significant effect on employee performance through job satisfaction (H7 accepted).
PENGARUH FASILITAS DAN HARGA TERHADAP LOYALITAS KONSUMEN PADA AKBAR FUTSAL SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Muhammad Sukron; Lusiana Tulhusnah; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 6 (2023): JUNI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i6.3548

Abstract

Marketing is an important element in a company to determine the success or failure of a business, for this reason the company must apply the notion of marketing to a large extent in order to survive. The purpose of this study is to determine the effect of facilities and prices on consumer satisfaction. The population in this study are all consumers who come to Akbar Futsal Situbondo. Random sampling method (simple probability sampling) regardless of strata in the population in this study. In taking this sample using a presentation level of 10%. Data analysis and hypothesis testing in this study used the Least Squere Partial Structural Equation Model (PLS-SEM). The results of the hypothesis test have a direct effect using the smart PLS 3.0 application, indicating that facilities and prices have a significant positive effect on consumer satisfaction, facilities have a significant positive effect on consumer loyalty, prices have a positive but not significant effect on consumer loyalty, satisfaction has a significant positive effect on consumer loyalty, facilities and Price has a significant positive effect on consumer loyalty through consumer satisfaction.
KEPUASAN KONSUMEN DALAM MEMEDIASI KUALITAS PELAYANAN DAN LOKASI TERHADAP LOYALITAS KONSUMEN PADA AKBAR FUTSAL SITUBONDO Ahmad Catur Zarkasih; Ediyanto Ediyanto; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 4 (2023): APRIL 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i4.3472

Abstract

Marketing activities are actions taken by companies with the aim of communicating and offering goods or services to consumers. The company's success in achieving its targets is largely determined by an effective marketing strategy. this study aims to analyze and examine the impact of service quality, location, and consumer satisfaction on consumer loyalty at Akbar Futsal Situbondo. This study used a simple random sampling technique in taking the sample. The collected data were analyzed and the hypotheses were tested through the Structural Equation Model - Partial Least Square (PLS-SEM) approach. Based on the results of testing the hypothesis using the Smart PLS 3.0 application, it was found that there is a positive and significant influence between service quality and location on customer satisfaction. In addition, service quality and location also have a positive and significant effect on consumer loyalty. Apart from the direct effect, there is also an indirect effect between service quality and location on consumer loyalty through consumer satisfaction. The indirect effect of service quality on customer loyalty through customer satisfaction has a positive and significant effect, while the indirect effect of Location on consumer loyalty through customer satisfaction also has a positive effect, but it is not statistically significant.
DISIPLIN KERJA DAN KOMPENSASI DALAM MEMPENGARUHI KINERJA PADA PT PNM MEKAAR KABUPATEN SITUBONDO DENGAN MEDIASI VARIABEL KEPUASAN KERJA Gilda Nindita Safira; Lita Permata Sari; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 8 (2023): AGUSTUS 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i8.3573

Abstract

The study aimsto determine the influence of Work Discipline and Compensation on Performance at PT PNM Mekaar in the Situbondo Regency with the Mediationof Job Satisfaction Variables. The sampling technique in this research is a Saturated Sample. This study's data analysis and hypothesis testing utilize Partial Least Square (PLS-SEM). The results of hypothesis testing for direct effects using Smart PLS 3.0 application indicate that work discipline has a positive and significant influence on job satisfaction,compensation has a positive and significant influence on job satisfaction, work discipline has a positive and significant influence on employee performance, compensation has a negative yet significant influence on employee performance, job satisfaction has a positive and significant influence on employee performance, work discipline has a positive but not significant influence on employee performance through job satisfaction, and compensation has a positive and significant influence on employee performance through job satisfaction.
NALISIS HARGA DAN KERAGAMAN PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEAGAI VARIABEL INTERVENING PADA TOKO AMANAH DI SITUBONDO Andita Zahariya Cahyani; Ediyanto Ediyanto; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 5 (2023): MEI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i5.3506

Abstract

Marketing has a significant influence on consumer purchases of the products or services offered, for marketing success, both in terms of product and service marketing. The purpose of this research is to analyze and test the effect of price and product variety in determining consumer satisfaction with purchase decision as a variable. intervene. The population in this study are consumers of trust shops in Situbondo. The sampling method was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that price has a significant positive effect on purchasing decisions, product variety has a significant effect on purchasing decisions, price has no significant effect on consumer satisfaction, product variety has no significant effect on customer satisfaction, purchasing decisions have a significant effect positive on consumer satisfaction. The results of the indirect effect hypothesis show that the price variable on consumer satisfaction through purchasing decisions has a significant positive effect, product variety on consumer satisfaction through purchasing decisions does not have a significant effect.
ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN SEPEDA MOTOR MATIC PADA DEALER JAYA TERANG 2 DI KABUPATEN SITUBONDO DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING Tirta Handoni; Siti Soeliha; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 8 (2023): AGUSTUS 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i8.3590

Abstract

The aim of the study was to determine the Analysis of the Influence of Price and Product Quality on Consumer Loyalty of Matic Motorcycles at Jaya Terang 2 Dealers in Situbondo Regency with Purchasing Decisions as Intervening Variables. The sampling technique used in this study was simple random sampling of 92 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that price has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, price has a negative but significant effect on consumer loyalty, product quality has a positive and significant effect on consumer loyalty. , Purchase decisions have a positive and significant effect on repeat customer loyalty, Price has a positive and significant effect on consumer loyalty through purchasing decisions, Product quality has a positive and significant effect on consumer loyalty through purchasing decisions.
DISIPLIN KERJA DAN KEMAMPUAN KERJA DALAM MEMPENGARUHI KINERJA TENAGA KEPENDIDIKAN MELALUI VARIABEL MEDIASI KEPUASAN KERJA PADA YAYASAN MISBAHUL HIDAYAH SUBOH KABUPATEN SITUBONDO Moch Irfan Zulkarnain; Ediyanto Ediyanto; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 8 (2023): AGUSTUS 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i8.3580

Abstract

Human resources are people who can and want to help an organization achieve its goals. The aim of this research is to determine the increase in Work Discipline, Work Ability, Performance and Job Satisfaction of human resources at the Misbahul Hidayah Suboh Foundation, Situbondo Regency. The population in this study was employees of the Misbahul Hidayah Suboh Foundation, Situbondo Regency. The sampling technique was determined by purposive sampling. Data analysis and hypothesis testing for this research used Partial Least Square-Structural Equation Modeling (PLS- SEM). The results of testing the direct influence hypothesis using the Smart PLS 3.0 application show that Work Discipline has a significant positive effect on Job Satisfaction. Work Ability has a significant positive effect on Job Satisfaction. Work Discipline has a negative but not significant effect on Performance. Work Ability has a significant positive effect on Performance. Job Satisfaction has a significant positive effect. Work Discipline on Performance through Job Satisfaction has a positive but not significant effect. Work Ability on Performance through Job Satisfaction has a positive significant effect.
ANALISIS LOKASI DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO LARIS DI SITUBONDO Ayu Fitrianingsi; Ediyanto Ediyanto; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 5 (2023): MEI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i5.3507

Abstract

Marketing is one of the main activities carried out by companies in maintaining their marketing survival, developing to make a profit. This study aims to analyze the location and quality of service to consumer loyalty with customer satisfaction as an intervening variable. The population in this study was consumers of TokoLarisSitubondo. The sampling technique was determined by quota sampling. This study's data analysis and hypothesis testing used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that location has a significant positive effect on customer satisfaction, service quality has a significant positive effect on customer satisfaction, location has a significant positive effect on customer loyalty, service quality has a significant positive but insignificant effect on customer loyalty, customer satisfaction has a significant positive effect on customer loyalty, location on customer loyalty through customer satisfaction has a significant positive effect, service quality on customer loyalty through customer satisfaction has a significant positive effect.
PERAN DISIPLIN KERJA DAN KEPEMIMPINAN DALAM MEMBANGUN KINERJA DENGAN MEDIASI VARIABEL KEPUASAN KERJA PADA PABRIK GULA (PG) ASSEMBAGOES Devan Dwi Sapta Handika; Riska Ayu Pramesthi; Lita Permata Sari
CERMIN: Jurnal Penelitian Vol 7 No 1 (2023): JANUARI - JULI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/cermin_unars.v7i1.3436

Abstract

Disiplin kerja sangat penting untuk menjamin terpeliharanya tertib administrasi dalam pelaksanaan setiap tugas, tanpa Disiplin kerja sangat sulit bagi perusahaan untuk berhasil. Penerapan Disiplin kerja diharapkan dapat membantu support system perusahaan dalam menjalankan manajemen perusahaan. Karyawan yang tidak menegakkan disiplin kerja, maka perusahaan bisa memberikan sanksi maupun hukuman. Seorang pemimpin, baik menengah maupun atas, bertanggung jawab untuk memastikan bahwa karyawan dapat diarahkan sesuai dengan tujuan perusahaan. Peran pemimpin yang positif akan bisa memberikan kepuasaan karyawan dalam bekerja dan meningkatkan kinerja karyawan. Penelitian ini menganalisis dan mengkaji peran disiplin kerja dan kepemimpinan terhadap kinerja karyawan di Pabrik Gula (PG) Assembagoes. Penelitian ini menggunakan explanatory research, populasi dalam penelitian ini adalah karyawan di Pabrik Gula (PG) Assembagoes. Teknik pengambilan sampel menggunakan teknik sampling jenuh. Analisis data dalam penelitian ini menggunakan Structural Equation Model - Partial Least Squere (PLS-SEM). Hasil penelitian menunjukkan bahwa, Disiplin kerja berpengaruh signifikan terhadap Kinerja, Disiplin kerja berpengaruh positif signifikan terhadap Kepuasan kerja, Kepemimpinan berpengaruh positif signifikan terhadap Kinerja, Kepemimpinan berpengaruh positif signifikan terhadap Kinerja. Kinerja berpengaruh positif signifikan terhadap Kepuasan Kerja, Kinerja berpengaruh positif signifikan terhadap Kepuasan Kerja. Hasil pengujian hipotesis pengaruh tidak langsung menunjukkan bahwa variabel Disiplin kerja secara tidak langsung berpengaruh signifikan terhadap Kepuasan kerja melalui Kinerja. Variabel Kepemimpinan secara tidak langsung berpengaruh positif signifikan terhadap Kepuasan kerja melalui Kinerja.