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All Journal The Indonesian Journal of Business Administration JURNAL ITENAS REKAYASA REKA INTEGRA
Ratna Puspitaningsih
Institut Teknologi Nasional Bandung
Decision Sciences, Operations Research & Management Education

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Rumusan Alternatif Strategi CV. X dalam Menghadapi Persaingan Industri -, Rispianda; Puspitaningsih, Ratna; Arijanto, Sugih
JURNAL ITENAS REKAYASA Vol 18, No 1 (2014)
Publisher : Jurnal ITENAS Rekayasa

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Abstract

ABSTRAKCV. X merupakan suatu perusahaan tas yang mengalami penurunan penjualan jika dibandingkan dengan dua perusahaan pesaing utama. Untuk dapat terus bertahan dan berkembang, perusahaan tersebut membutuhkan strategi baru. Pemilihan strategi yang dapat dilakukan didasarkan pada alternatif strategi yang telah dikembangkan. Pada penelitian ini, alternatif strategi dirumuskan dengan menggunakan pendekatan: analisis GE (General Electric); analisis BCG (Boston Consulting Group), dan analisis SWOT. Hasil dari penelitian ini menunjukkan bahwa alternatif strategi yang diusulkan lebih terstruktur untuk dilakukan oleh perusahaan.Kata kunci: analisis General Electric, analisis Boston Consulting Group, analisis SWOTABSTRACTCV. X is a bag company that experienced a decrease in sales when compared to the two main competitors. To be able to continue to survive and improve, the company needs a new strategy. The selection strategy to do based on alternative strategies have been developed. In this study, an alternative strategy is formulated using the approach: analysis of GE (General Electric); analysis of BCG (Boston Consulting Group), and a SWOT analysis. The results of this study indicate that the proposed alternative strategy is more structured to be done by the company.Keywords: GE analysis, BSG analysis, SWOT analysis
ANALISIS KELAYAKAN USAHA BUDIDAYA TANAMAN HIAS KRISAN DI SUKABUMI Yogyar, Sandi; Saleh, Alex; Puspitaningsih, Ratna
REKA INTEGRA Vol 3, No 1 (2015): Edisi Kesembilan
Publisher : REKA INTEGRA

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Tanaman hias merupakan salah satu komoditas hortikultura yang mempunyai prospek agribisnis yang cukup besar di Indonesia. Menurut pak Ende salah satu pelaku bisnis budidaya tanaman hias krisan di Sukabumi permintaan tanaman hias krisan meningkat tiap tahunnya rata-rata yaitu 3%. Namun hal ini tidak diimbangi dengan jumlah pemenuhan permintaan tanaman hias krisan, dikarenakan masih sedikitnya pelaku usaha budidaya tanaman hias krisan dan jumlah produksinya pun tergolong kecil. Maka dari itu dibutuhkan analisis kelayakan usaha tentang budidaya tanaman hias krisan di Sukabumi dilihat dari aspek pasar, aspek teknis, aspek legal dan lingkungan, aspek sumber daya manusia, dan aspek finansial. Berdasarkan kelima aspek tersebut, budidaya tanaman hias krisan di Sukabumi layak untuk didirikan. Hasil dari penelitian, target penjualan sebanyak 191.988 tangkai/tahun, Payback Period sebesar 4 tahun 1 bulan, Net Present Value Rp. 263.446.726, Interest Return of Rate 19,99%. Kata Kunci: Budidaya tanaman hias krisan, Analisis Kelayakan Usaha, Payback Period, Net Present Value, Interest Rate Of Return Abstract The ornamental plants is one of horticulture comodity which has a biggest agribusiness prospect in Indonesian. According to Mr. Ende as one of the ornamental plants chrysantemum businesses in Sukabumi said that the increasing number for ornamental plants chrysantemum for every years is 3%. However this is not matched by the number of request fulfillment chrysanthemum plants, because it is still at least businesses ornamental plant cultivation chrysanthemum and the amount of production was relatively small. therefore needed feasibility analysis of ornamental plant cultivation chrysanthemum in Sukabumi seen from the aspects of the market, technical, legal and environmental aspects, aspects of human resources, as well as financial aspects. Based on the five aspects, chrysanthemum cultivation of ornamental plants in Sukabumi worthy established. Results of the research, sales target of 191.988 stems/year, payback period of 4 years and 1 month, Net Present Value of Rp. 263. 446.726, Interest Rate of Return of 19,99%. Keywords: The Ornamental Plants Chrysantemum, Feasibility Study, Payback Period, Net Present Value,  Interest Rate Of Return
Analisis Kelayakan Usaha Kopi Luwak Di Bali Winantara, I Made Yogi; Bakar, Abu; Puspitaningsih, Ratna
REKA INTEGRA Vol 2, No 3 (2014): Edisi Ketujuh
Publisher : REKA INTEGRA

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Pebisnis kopi luwak di Bali belum dapat memenuhi permintaan yang datang dari konsumen. Berdasarkan keterangan dari beberapa pengusaha kopi luwak di Bali, peningkatan permintaan mencapai 20%-25% per tahun, namun kemampuan supply masih terbatas. Sehingga perlu dilakukan analisis kelayakan usaha kopi luwak. Hasil dari analisis ditinjau dari aspek pasar yakni usaha kopi luwak memiliki peluang pasar yang positif di Bali. Aspek teknis, kapasitas produksi sesuai target penjualan dengan fasilitas yang mendukung usaha. Aspek MSDM, memiliki struktur organisasi dengan tenaga kerja yang cukup. Aspek legal dan lingkungan, usaha kopi luwak legal dan memenuhi perizinan yang berlaku serta terdapat penanggulangan terhadap dampak lingkungan yang ditimbulkan. Aspek finansial, payback period 3 tahun 5 bulan, Net Present Value positif Rp363.970.733,-, serta Internal Rate of Return lebih besar dari MARR yaitu 21%.   Kata kunci: Kopi Luwak, Bali, Analisis Kelayakan Bisnis   ABSTRACT Businessman civet coffee in Bali have not been able to meet the demand coming from consumers. Based on information from several businessmen civet coffee in Bali, the increase in demand of 20% -25% per year, but the supply ability is still limited. So it is necessary to feasibility analyze of civet coffee bussiness. The results in terms of the analysis of the market aspects, civet coffee business has a positive market opportunities in Bali. Technical aspects, the production capacity in accordance with the sales targets and have facility that support the business. Aspects of HRM, has an organizational structure with sufficient labor. Legal and environmental aspects, legal civet coffee business and meet applicable licensing and there are countermeasures against environmental impact. Financial aspects, the payback period is 3 years and 5 months, the Net Present Value positive Rp363.970.733, -, as well as the Internal Rate of Return greater than the MARR is 21%. Keywords: Civet Coffee, Bali, Business Feasibility Analysis
RUMUSAN STRATEGI PERUSAHAAN PT. PINDAD (PERSERO) UNTUK BISNIS E-CLIP DALAM MENGHADAPI PERSAINGAN INDUSTRI Feriaty, Syarah Rizkia; Yuniar, Yuniar; Puspitaningsih, Ratna
REKA INTEGRA Vol 3, No 4 (2015): Edisi Keduabelas
Publisher : REKA INTEGRA

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Abstract

Makalah ini membahas rumusan strategi untuk produk e-clip PT. Pindad (Persero). Adanya kebijakan revitalisasi perkeretaapian yang berdampak pada peningkatan permintaan produk e-clip, menuntut pihak perusahaan untuk tetap dapat bersaing dalam industri. Metode yang digunakan untuk merumuskan strategi perusahaan diantaranya Analisis General Electric (GE) dan Analisis Strengths, Weaknesses, Opportunities, Threats (SWOT). Tahap-tahap yang dilakukan diantaranya identifikasi data eksternal menggunakan pendekatan Five Force’s Michael Porter, lalu identifikasi data internal perusahaan menggunakan pendekatan Value Chain. Kemudian menyusun Matriks EFAS dan Matriks IFAS, setelah itu langkah berikutnya adalah menyusun Matriks QSPM. Hasil yang diperoleh dari penelitian ini adalah strategi dominasi pangsa pasar dan ekspansi pangsa pasar.   Kata Kunci: Analisis GE, Analisis SWOT, Five Force’s Michael Porter, Value Chain, Matriks EFAS, Matriks IFAS, Matriks QSPM   ABSTRACT This paper discusses about the formulation strategy for e-clip product. Because of government revitalization policy that impact to improving e-clip demand, exact the company to remain competitive in the industry. The method which used to formulate strategy are General Electric Analysis (GE) and Strengths, Weaknesses, Opportunities, Threats Analysis (SWOT). The stages are external data identification with Five Force’s Michael Porter approach, then internal data identification with Value Chain approach. Thereafter arrange EFAS Matrix and IFAS Matrix, next step is arrange QSPM Matrix. The result from this research are market share dominance and market share expansion strategy. Keywords: GE Analysis, SWOT Analysis, Five Force’s Michael Porter, Value Chain, EFAS Matrix, IFAS Matrix, QSPM Matrix
ANALISIS PELUANG PEMASARAN PRODUK YAMAHA R25 DI KOTA BANDUNG Sukmana, Erwin; Arijanto, Sugih; Puspitaningsih, Ratna
REKA INTEGRA Vol 3, No 2 (2015): Edisi Kesepuluh
Publisher : REKA INTEGRA

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Perusahaan YAMAHA sebagai produsen motor, perlu mengetahui bagaimana performa pemasaran terhadap produknya jika diketahui banyak pesaing, Khususnya untuk motor sport kelas 250cc yaitu Yamaha YZF-R25. Salah satu caranya dengan melihat bagaimana persepsi konsumen mengenai produk motor sport Yamaha, dan preferensi responden terhadap motor sport kelas 250cc Yamaha jika dibandingkan dengan para kompetitornya. Untuk itu dilakukan analisis Multidimensional Scalling. Penggunaan metode analisis multivariat ini memiliki kelebihan yaitu dapat menggambarkan seberapa dekat jarak perbedaan yang dimiliki satu produk dengan produk yang lainnya, sehingga dapat dianalisis faktor-faktor atau atribut apa saja yang harus diperbaiki, untuk dijadikan acuan perusahaan dalam memperkirakan peluang pemasaran yang ada. Hasil penelitian dengan menggunakan metode tersebut menunjukkan bahwa peluang pemasaran untuk Yamaha YZF-R25 di Kota Bandung besar. Kata Kunci: Persepsi dan Preferensi, Peluang Pemasaran, Multidimensional Scalling (MDS)   ABSTRACT YAMAHA company as a motors manufacturer, it is necessary to know how performance of marketing for its product if known many competitors, particular for motor sport 250cc Yamaha YZF-R25. One way to see how the perception of consumer product Yamaha motor sport, and preferences of respondents to 250cc Yamaha sport bike when compared with competitors. It can be use Multidimensional Scaling analysis. Multivariate analysis method has the advantages that can describe how close the difference between one product with another product, which can be analyzed factors or attributes of what needs to be repaired, to be a reference company in estimating the marketing opportunities that exist. The results using this method, shows that marketing opportunities for the Yamaha YZF-R25 in the city is huge. Keywords: Perceptions and Preferences, Marketing Opportunities, Multidimensional Scaling (MDS)
RUMUSAN STRATEGI PERUSAHAAN PT. PINDAD (PERSERO) UNTUK BISNIS E-CLIP DALAM MENGHADAPI PERSAINGAN INDUSTRI Feriaty, Syarah Rizkia; Yuniar, Yuniar; Puspitaningsih, Ratna
REKA INTEGRA Vol 4, No 1 (2016): Edisi Ketigabelas
Publisher : REKA INTEGRA

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Abstract

Makalah ini membahas rumusan strategi untuk produk e-clip PT. Pindad (Persero). Adanya kebijakan revitalisasi perkeretaapian yang berdampak pada peningkatan permintaan produk e-clip, menuntut pihak perusahaan untuk tetap dapat bersaing dalam industri. Metode yang digunakan untuk merumuskan strategi perusahaan diantaranya Analisis General Electric (GE) dan Analisis Strengths, Weaknesses, Opportunities, Threats (SWOT). Tahap-tahap yang dilakukan diantaranya identifikasi data eksternal menggunakan pendekatan Five Force?s Michael Porter, lalu identifikasi data internal perusahaan menggunakan pendekatan Value Chain. Kemudian menyusun Matriks EFAS dan Matriks IFAS, setelah itu langkah berikutnya adalah menyusun Matriks QSPM. Hasil yang diperoleh dari penelitian ini adalah strategi dominasi pangsa pasar dan ekspansi pangsa pasar.   Kata Kunci: Analisis GE, Analisis SWOT, Five Force?s Michael Porter, Value Chain, Matriks EFAS, Matriks IFAS, Matriks QSPM   ABSTRACT This paper discusses about the formulation strategy for e-clip product. Because of government revitalization policy that impact to improving e-clip demand, exact the company to remain competitive in the industry. The method which used to formulate strategy are General Electric Analysis (GE) and Strengths, Weaknesses, Opportunities, Threats Analysis (SWOT). The stages are external data identification with Five Force?s Michael Porter approach, then internal data identification with Value Chain approach. Thereafter arrange EFAS Matrix and IFAS Matrix, next step is arrange QSPM Matrix. The result from this research are market share dominance and market share expansion strategy. Keywords: GE Analysis, SWOT Analysis, Five Force?s Michael Porter, Value Chain, EFAS Matrix, IFAS Matrix, QSPM Matrix
PERANCANGAN SISTEM PENGUKURAN KEPUASAN DOSEN, KARYAWAN, DAN PIMPINAN UNIT TERHADAP LAYANAN UNIT-UNIT DI PERGURUAN TINGGI X Majid, Irfan Ali Arsyil; Arijanto, Sugih; Puspitaningsih, Ratna
REKA INTEGRA Vol 3, No 2 (2015): Edisi Kesepuluh
Publisher : REKA INTEGRA

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Abstract

Perguruan Tinggi X mempunyai Rencana Strategis yang didalamnya terdapat 23 indikator, salah satunya yaitu rata-rata kepuasan stakeholders terhadap layanan unit-unit Perguruan Tinggi X. Perguruan Tinggi X belum mengukur kepuasan Dosen, Karyawan dan Pimpinan Unit karena belum memiliki sistem pengukuran kepuasan. Unit yang dinilai yaitu seluruh Lembaga, Biro, UPT, Fakultas dan Jurusan. Pembuatan alat ukur ini mengacu kepada job description. Rata-rata kepuasan seluruh stakeholders adalah 3,356 dengan menggunakan jumlah skala 5, untuk Rata-rata kepuasan Dosen adalah 3,219, Karyawan adalah 3,271, Pimpinan Fakultas adalah 3,238, Ketua Jurusan adalah 3,186, Pimpinan Unit, Lembaga dan Biro adalah 3,588. Perancangan sistem pengukuran kepuasan terhadap layanan unit-unit berupa buku panduan pengukuran kepuasan dan didalamnya terdapat langkah-langkah pengerjaan pengukuran kepuasan. Kata Kunci: Kepuasan Pelanggan, SERVQUAL, Perancangan Sistem   Abstract X University had a strategic plan in which there are 23 indicators, one of which is the average satisfaction of stakeholders with the services units Higher Education Universities X. X University had not measure satisfaction Lecturer, Employee and Leadership Unit because it has not had satisfaction measurement system. Unit assessed is the entire Institute, Bureau, Unit, Faculty and Department. Making of this measure refers to the job description. The average satisfaction of all stakeholders is 3.356 by using a scale number 5, for an average satisfaction Lecturers are 3.219, 3.271 employees are, Chairman of the Faculty is 3.238, Chairman of the Department is 3.186, Head of Unit, Institute and Bureau is 3,588. The design of measurement system of satisfaction with service units in form of satisfaction measurement guide book and inside there are steps satisfaction measurement workmanship. Keywords: Customer satisfaction, SERVQUAL, System Design
Analysis On The Influence of Product and Service Development To Customer Satisfaction Puspitaningsih, Ratna; Saphiranti, Dona
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Nowadays there are many shoes especially woman’s shoes are sold in the market. Woman’s shoes sold in a variety of variants in term of prices, models, colors, function, size, and product quality. Based on the eight brands of local designers, Yongki Komaladi is the local brand that is used for comparison to KittyCats. Yongki Komaladi is chosen because it has similarities in the variety of its product variants which sell all types of shoes and the existence of Yongki Komaladi is already well known by the public. KittyCats needs attributes data on customers satisfaction of the shoes that will be implemented to KittyCats products. To receive these data, it needs survey of the customer satisfaction in women’s shoe products. Based on the results of multiple regression analysis, the independent variables that have the most influences effect to the dependent variable is the X1 (product excellence) variable with a coefficient of 0.302. In the other hand, based on the calculation of percentage of index number on those all three variables, product excellence and customer satisfaction are mostly located in the high category between 70.01 - 100.00. Based on multiple regression analysis and percentage of index number, the root of most problems which affecting the level of customer satisfaction is product excellence. The business solution alternatives are based on the root problems that occur in Yongki Komaladi. So variable product excellence becomes a priority that must be corrected before the variable service excellence. Based on the recommended alternative solutions, this research focused on product excellence variables with the highest priority by taking three solutions alternative from each indicator with the highest percentage value index numbers. The implementation plan for KittyCats is done based on priority of alternative solutions of each  indicators.  The implementation plan are size excellence (the right size, size in accordance with the national standard, and size bigger than 35), durability excellence (shoes that not easily damage, good quality material, and resist for all condition), comfort excellence (not blisters, soft and tender, and convenient to use in a long time), and model excellence (elegant, up to date, and simple model). Key Words: KittyCats, product excellence, service excellence, customer satisfaction
Co-Authors Alex Saleh Ali Djamhuri Arie Desrianty Dona Saphiranti Erwin Sukmana, Erwin GITA PERMATA LIANSARI I Made Yogi Winantara Irfan Ali Arsyil Majid, Irfan Ali Arsyil Rispianda - Sandi Yogyar, Sandi Sugih Arijanto Syarah Rizkia Feriaty, Syarah Rizkia Yuniar Yuniar