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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Journal of Secretary and Business Administration Jurnal Riset Bisnis dan Investasi Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Jurnal Pendidikan Administrasi Perkantoran (JPAP) Applied Business and Administration Journal Applied Business and Administration Journal (ABAJ)
Abdul Malik Sayuti
Politeknik Negeri Bandung
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Hubungan Technology Acceptance Models (TAM), Gaya Hidup, Produk dan Kepercayaan Konsumen terhadap Keputusan Pembelian Toko Daring Abdul Malik Sayuti; Wahyu Rafdinal; Chandra Budhi Septyandi
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

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Abstract

This study aims to analyze the importance of online store features in influencing customer’s purchasing decisions on online stores. This study uses the theory of acceptance model in analyzing the factors of technology acceptance in online stores and effect of lifestyle, product, trust on online purchase decision. Respondents in this study are 180 peoples who have bought fashion products in the online stores. The selection of samples using convenience sampling technique is a sampling procedure that selects samples from people or units that are most easily found or accessed. The data analysis technique used is Structural Equation Model based on Partial Least Square (SEM-PLS). The results show that perceived usefulness of the technology acceptance model in the online store affect purchasing decisions at the online store. Lifestyle, products, usefullnes of technology in online stores, and trust play an important role in influence on Purchase Decisions on the online store. The results have no moderating effect on online purchase decision.
Co-Authors Cahaya Juniarti Chandra Budhi Septiyandi Chaniago, Harmon Ira Siti Sarah Ivon Sandya Sari Putri Marceilla Suryana Maya Setiawardani Mohammad Rizal Gaffar Rayhan Naovalda Anhar Rheyna Ayu Puspitaningrum Septyandi, Chandra Budhi Sharnuke Asrilsyak Sharnuke Asrilsyak Sri Raharso Tangguh Dwi Pramono Tangguh Pramono Tintin Suhaeni Wahyu Rafdinal Yuliarni Putri