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PENGAMBILAN KEPUTUSAN, SIKAP DAN KEPUASAN KONSUMEN TERHADAP PAKET NASI LIWET DI RMSASA BANDAR LAMPUNG Erin Apriani; Yaktiworo Indriani; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 9, No 2 (2021)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v9i2.5106

The study aims to know the decision making, attitude, and satisfaction of consumers towards steam rice package at The Sambel Alu Sultan Agung (RMSASA) Restaurant. The attributes studied consisted of price, scent, taste, size, benefit, side dish variation, dish appearance, cleanliness, location, parking area, comfort and safety place. This research was conducted by survey method. The respondents of this study consisted of 48 consumers who purchased liwet rice package for the first time. The research data was analyzed by description, Fishbein Multi-attribute Model, Customer Satisfaction Index (CSI,) and Importance Performance Analysis (IPA). The results showed that the consumer's decision-making process of purchasing steam rice package was influenced by consumers' desire to try liwet rice package besides their hunger. Sources of information obtained by consumers were mostly from people stories. Alternatives chosen by consumers when the liwet rice package ran out was switching to another menu. The calculation of attitude of consumers showed that consumers like the liwet rice package with multi-atribute value of 182.06. The highest score of attitude was taste, followed by cleanliness, comfort and safety place. The results of CSI analysis showed that consumers were satisfied with the liwet rice package with CSI value of 77.54. Meanwhile, based on IPA analysis, the attributes laid in quadrant I were aroma and location; quadrant II were cleanliness, taste, comfort and safety place; quadrant III were parking areas, price, size, and benefit; and quadrant IV were menu variation and dish appearance. Key words: attitude, CSI, IPA, steam rice, the decision making

POLA KONSUMSI PANGAN DAN STATUS GIZI ANAK BALITA DI DAERAH PANTAI KECAMATAN TELUK BETUNG TIMUR Edelyn Adi Surya; Yaktiworo Indriani; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 10, No 1 (2022)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v10i1.5693

This study aims to determine the pattern of food consumption and nutritional status of under five year children (toddlers) at the coastal areas of Teluk Betung Timur Distric with secondary data description method. This research is part of an umbrella study conducted in three areas in Bandar Lampung City, namely the highlands, lowlands, and coastal areas. The research sample in this study was 32 children aged 12-59 months. The data was analyzed by scoring the Desireble Dietary Pattern (DDP) to determine the food consumption pattern of toddlers and nutritional status assessment. The results showed the level of Energy Adequacy (TKE) of toddlers at the coastal areas of Teluk Betung Timur District of 110.13 percent which can be categorized as normal. Toddlers with an energy deficit of 5 toddlers (15.63%) while toddlers who experienced excess energy as much as 12 toddlers (37.15%). Only one toddler has a deficit of vitamin A while there are 19 toddlers who have a calcium deficit. The results showed the DDP of toddlers was only 72.32 which can be interpreted that DDP of toddlers have not reached the maximum score. Toddlers at the coastal areas of Teluk Betung Timur District who experienced malnutrition as much as 21.88 percent; stunting toddlers as much as 28.13 percent; and skinny toddlers as much as 15.63 percent.Key words: DDP, food consumption patterns, nutritional status, toddler

SIKAP DAN KEPUASAN KONSUMEN DALAM PEMBELIAN BOLEN PISANG CV MAYANG SARI DI KOTA BANDAR LAMPUNG Reza Dwi Meisanto; Rabiatul Adawiyah; Eka Kasymir
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 9, No 4 (2021)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v9i4.5408

This study aims to determine attitudes, purchasing patterns and customer satisfaction on banana bolen CV Mayang Sari. This research method uses a survey method. Samples of this study consisted of 40 consumers who had purchased and / or consumed banana bolen 3 times. The data analysis methods used were descriptive, Fishbein's Multi-attribute model, Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The attributes used in this study are price, taste, flavor variants, size, texture, product packaging, and accessibility). The results showed that consumers liked banana bolen or had a good attitude with an Ao value of 132.52, the pattern of buying banana bolen CV Mayang Sari by 52.50 percent consumers, namely two boxes (20 pieces) of banana bolen in one transaction with the flavor variant that consumers are most interested in is chocolate 55 percent. The frequency of consumer purchases is 90 percent made once a month, customer Satisfaction Index (CSI) in consuming banana bolen CV Mayang Sari is in the very satisfied criteria, which is equal to 83.82 percent. Based on Importance Performance Analysis (IPA), there is one attribute that falls into quadrant I (Main Priority), namely the taste attribute. In quadrant II (Maintain Achievement) there is one attribute, namely the price attribute, while in quadrant III (Low Priority) there are attributes of size and ease of obtaining products, and in quadrant IV (Excessive) there are several attributes, namely texture, flavor variants, and product packaging.Key words: attitude, banana bolen, CSI, IPA

ANALISIS HARGA POKOK PENJUALAN DAN FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI USAHATANI UBI KAYU DI KABUPATEN LAMPUNG TENGAH Rohayani Rohayani; Raden Hanung Ismono; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 9, No 1 (2021)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v9i1.4962

The objectives of this research are to find out the selling standard cost of cassava production and the factors that influence the production of cassava farming. The research was a survey conducted in Central Lampung Regency in October-November 2018. The samples are 73 cassava farmers selected randomly. Data were analyzed using total income, total costs, profit margin, and Cobb-Douglas production function. The results showed that selling standard cost with profit margin of 13 percent is IDR1,145.81 in Terusan Nunyai Subsdistrict and IDR1,032.59 in Bandar Mataram Subsdistrict. The average price received by farmers is IDR1,456.57 and IDR1,570.65 respectively. It means that farmers have benefit from technical efficiency of cassava farming. There is a significant difference between the selling cost of cassava in area close to factory and that in farther area. The factors that affect the production of cassava are seeds, urea fertilizer, and location.Key words: Cassava, determining production cost, determining selling cost, farming.

ANALISIS USAHATANI DAN KETAHANAN PANGAN RUMAH TANGGA PETANI KUBIS DI KECAMATAN SUMBEREJO KABUPATEN TANGGAMUS Chairil Ihsan; Rabiatul Adawiyah; Tubagus Hasanuddin
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 9, No 1 (2021)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v9i1.4813

This study aims to analyze the farming income, household income, farming constraints, contribution of farming income, household food security level, correlation between household food security level and farming production as well as cabbage farmers’ income. This research has been carried out in the village of Dadapan and Simpang Kanan, Sumberejo Sub District, Tanggamus Regency. This research is a survey involving 56 cabbage farmers selected using simple random sampling. Data were collected in July-August 2019. The research data were analyzed using qualitative descriptive and quantitative methods. The results of this research shows that cabbage farming income is IDR15,643,452.38 per area of 0,36 hectare annually which contributed to 64.54 percent of IDR28,017,440.48 household income per year. Constraints faced by cabbage farmers are the handling of leaf worms, armyworms, leaf spots, club roots, out model equipment, delayed distribution of fertilizer from farmer groups, decreased cabbage price that is fluctuated every season, and lack of attention from extension agencies. Food security status of cabbage farmer households is 50.00 percent in food secure, 26.79 percent in less secure, 14.8 percent in food vulnerable, and 8.93 percent in food insecure. There is a significant correlation between household food security level and farming production as well as cabbage farmers’ income.Key words: cabbage farming, food security, household income

FAKTOR-FAKTOR YANG MEMENGARUHI STATUS GIZI BALITA RUMAH TANGGA PETANI PADI SAWAH DI DESA KOTADALAM, PESAWARAN Misma Trimara; Yaktiworo Indriani; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 10, No 1 (2022)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v10i1.5691

This research aims to analyze the farm income and household income of lowland rice farmers, to evaluate the nutritional status of children under five and to analyze the factors that affect the nutritional status of the children. This research is located in Kotadalam Village, Way Lima District, Pesawaran Regency involving 32 rice farming families with children aged 13 to 59 months. The research used a survey method and data collection was carried out in February - March 2020 and analyzed quantitatively, descriptively, and statistically using Seemingly Unrelated Regression (SUR). The results shows that the average income of lowland rice farmers was IDR16,678,15.63/year, contributed (67.28%) to the household income of IDR 24,791,015.63. The nutritional status of children under five calculated based on weight/age was mostly in the normal weight category (96.88%), based on the height/age most children was included in the normal category (71.88%) and based on BMI/U, 71.88% included in the category of good nutrition. Based on the results of statistical tests, the nutritional status based on body weight/age was influenced by maternal nutritional knowledge, energy sufficiency level, protein adequacy level and parenting styles. Nutritional status based on the height/age was influenced by the mother's nutritional knowledge, the number of siblings, the level of energy sufficiency and the adequacy level of vitamin A. Children’s nutritional status based on BMI/age was influenced by the number of siblings and the level of protein adequacy.Key words:, household income, lowland rice, nutritional status

KEPUASAN DAN LOYALITAS KONSUMEN BOLU LAPIS LEGIT SELERA RASA BANDAR LAMPUNG Helga Kupilang Panggayu; Wuryaningsih Dwi Sayekti; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 10, No 1 (2022)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v10i1.5690

Thei study aimsi toi analyze the levels of satisfaction andi loyaltyi ofi consumers toi the purchase of lapis legit sponge cake in Selera Rasa Bandar Lampung. This research was conducted in Lapis Legit Selera Rasa, Bandari Lampungi. The research method used is a survey method. The sampling technique used was accidental samplingi. The numbers respondents was 55 costumers. The analysis method used is the i Customeri Satisfactioni Indexi (CSIi) analysisi andi thei loyaltyi pyramidi. Thei resultsi showedi thati Lapisi Legiti Selera Rasa consumers were satisfied with a high level of satisfaction (CSI = 68,85%). The consumer loyalty pyramid was at the level of liking the brand, meaning that consumers really like the brand of Lapis Legit Selera Rasa and willing to bear the transition costs.Key words: Consumer satisfaction,lapis legit cake, loyalty

SIKAP DAN PERMINTAAN KONSUMEN RUMAH TANGGA TERHADAP DAGING AYAM RAS SEGAR DAN DAGING AYAM RAS BEKU DI KOTA BANDAR LAMPUNG Mutiara Fadhila Sari; Dyah Aring Hepiana Lestari; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 10, No 1 (2022)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v10i1.5685

Along with the development of science and technology, broilers are not only sold in fresh but also in frozen condition. This study aims to determine consumers’ attitudes and the factors that influence their demand of fresh broilers and frozen broilers in Bandar Lampung City. This research was conducted at three markets namely Pasir Gintung, Koga, Way Kandis, and in three supermarkets namely Chandra Tanjung Karang, Chandra Teluk Betung, and Transmart. The number of consumer respondents was 60 people, recruited accidentally. Research data were analyzed using multiatribute Fishbein and Seemingly Unrelated Regression. Consumers’ attitude showed that the color and the scent of fresh broilers and frozen broilers got the highest scores. The demand of fresh broilers was influenced by the price of fish, the price of cooking oil, the price of tempeh, and the number of household members. The demand of frozen broilers was influenced by the price of fresh broilers, the price of frozen broilers, the price of cooking oil, the price of tempeh, household total income, and the number of household members. Key words: attitudes, consumer, demand, fresh broilers, frozen broilers

ANALISIS PENGENDALIAN PERSEDIAAN PAKAN TERNAK SAPI PADA PT INDO PRIMA BEEF DI KABUPATEN LAMPUNG TENGAH Yustika Yustika; Adia Nugraha; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 9, No 3 (2021)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v9i3.5329

The purposes of this study are to analyze cost-efficient control of feed raw material inventory, anticipate shortages of supply, determine the correct time frame for reordering raw materials at the feedlot company PT Indo Prima Beef using the Economic Order Quantity (EOQ) mathematical model and determine the inventory value of raw materials with the First In First Out (FIFO) assessment model. Data collection was carried out in March-May 2020 using a case study method. The data used were primary data collected using questionnaires and secondary data from literature studies. The results showed that the inventory cost applied by PT Indo Prima Beef was different from the calculation of the EOQ model. According to EOQ analysis, the largest amount of safety stock is corn sugarcane as much as 139,725.95 kg, and the lowest amount is salt around 870.63 kg. The reorder point for PT Indo Prima Beef with the largest amount was dry onggok as much as 139,926 kg, while the lowest amount was 724.87 kg of salt. PT Indo Prima Beef uses a perpetual recording system with the First In First Out (FIFO) inventory valuation method with a total raw material inventory value of IDR2,129,685,820 in one year.Key words: EOQ,FIFO, inventory, supplies

PREFERENSI DAN TINGKAT KEPUASAN KONSUMEN BANANA CRISPY PADA DUA UMKM DI KECAMATAN GEDONG TATAAN Hayatin Nufus; Wuryaningsih Dwi Sayekti; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 10, No 3 (2022)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v10i3.6103

The research aims to study preference, consumer satisfaction, post-purchase behavior of banana crispy in two MSMEs at Gedong Tataan District. The research location was determined survey method in Banana Melted Lampung and Banana Monalisa. There are 45 respondents in this study who were taken by sampling quota. Data were collected in January-March 2022. Data of preferences and purchasing decisions were analyzed by descriptive quantitatively, while satisfaction level were analyzed using Customer Satisfaction Index (CSI). This research results indicated that consumers preferred banana crispy at Banana Melted Lampung than at Banana Monalisa. The level Customer Satisfaction Index (CSI) in consuming banana crispy at Banana Melted Lampung was in the very satisfied criteria, while at Banana Monalisa was in the satisfied criteria. The number of purchases of banana crispy in the two MSMEs is two boxes per month. In purchasing decisions, after consumers evaluate the product, 11 people still consume Banana Melted Lampung, then 10 consumers only consume Banana Monalisa, and the rest still consume both. Key words: Crispy banana, decision, preference, satisfaction.

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