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Komunikasi Persuasif Cuantomonologi Dalam Meningkatkan Pengetahuan Masyarakat Terhadap Cryptocurrency Di Kabupaten Karawang Muhammad Ramdhan Sampurna; Firdaus Yuni Dharta; Dadan Kurniansyah
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 9 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7969711

Abstract

This study aims to examine and analyze cuantomonology persuasive communication in increasing public knowledge of cryptocurrency in Karawang Regency. The theory used is affective-cognitive consistency theory in persuasive communication Suryanto (2017) in which there are four variable dimensions namely or source credibility, environmental influence, message and message continuity. The method used in this research is descriptive qualitative. The data collection technique was carried out by triangulation, then the data were analyzed through three stages which included reduction, presentation and conclusion. The results of the research and discussion show that people who still have views of illegal trading with Cryptocurrency are the same thing as well as the lack of expertise of Cuantomonology communicators in building persuasiveness to the community. The time that is often used by Cuantomonology to persuade the public is when the price of crypto coins rises or there is a company that provides a special price when buying with crypto coins, with the contents of the message in the form of educating the importance of cryptocurrency. Messages are delivered directly and simply. Cuantomonology is unable to optimize the presence of new media in distributing Cryptocurrency information to the people of Karawang
Perilaku Mahasiswa Dalam Menonton Tayangan Channel Youtobe Cretivox (Studi Deskriptif Pada Mahasiswa Ilmu Komunikasi Universitas Singaperbangsa Karawang) Kristofer Sahala Tua Butar Butar; Firdaus Yuni Dharta; Dadan Kurniansyah
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 9 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7969507

Abstract

Youtube users in Indonesia are very numerous and have different tastes in choosing shows, even this has created a lot of very diverse content on YouTube, ranging from music videos, parody videos, culinary videos, short films, mystical shows, film reviews, video blogs and Social Experiments. . Currently there are several Youtube channels that focus on Social Experiment content, one of which is Cretivox.In this study using qualitative methods and descriptive approach. The theory used in this study is the Cultivation Theory proposed by George Gebner. Data collection techniques were carried out by interviews, non-participant observation and documentation.The results showed that the changes in behavior obtained by the informants in watching Cretivox Youtube channel broadcasts were very diverse, starting from being aware that everyone's opinions, ways of thinking and behavior varied, respecting other people's opinions more and understanding other points of view more, opening perspectives on other things. , better understanding of behavior when faced with things that have never been experienced The motives of the informants in watching Cretivox Youtube channel broadcasts are also in line with the cultivation theory concerning the impact of watching on social reality in shows regarding individual perceptions, attitudes and values