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Journal : MABIS: Manajemen dan Bisnis

THE EFFECT OF CUSTOMER EXPERIENCE DESIGN, RELATIONSHIP QUALITY, AND EMOTION CONNECTION ON LOYALTY Elia Ardyan
Journal of Management and Business Vol 13, No 1 (2014): MARCH 2014
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.492 KB) | DOI: 10.24123/jmb.v13i1.233

Abstract

The purpose of this study is to determine the effect of customer experience design, emotion connection and relationship quality on customer loyalty. Hotel must manage the consumer experience well. When the consumer experience increase, it will give effect to increasing relationships quality and emotional connection. Increasing the quality of the relationship and emotional connection between the consumer and hotel is expected to increase customer loyalty. The sample in this study is 142 respondents. The analysis in this study uses a structural equation model, in which we use Amos version 20 to help data analysis. The result of this study : (1) there are positive and significant effects between customer experience design on relationship quality and between customer experience on emotional connection; (2) there are not any positive and significant effects between customer experience design, emotional connection, and relationship quality on custimer loyalty.
Co-Authors . Ismunawan . Pardi Adindah Novihartina Jafar Aditya M. Kouwagam Kouwagam Alex Maritz Ari Susanti Ari Susanti Ari Susanti Atika Ayu Ismawati Atika Ayu Ismawati, Atika Ayu Barnabas Theodore Pistos Utomo Kaya Budi Istiyanto Budi Istiyanto Budi Carolina Novi Mustikarini Christina Sudyasjayanti Cindy Yoel Tanesia Cindy Yoel Tanesia Cipta Canggih Perdana Cipta Canggih Perdana Daniel Kurniawan Deasy Widya Hayu Deni Setiadi Deni Setiadi, Deni Denny Bernardus Diana Aqmala Dina Martha Hutapea Edelshia Salli Padang Endah Pri Ariningsih Erwin Erwin Erwin Erwin Parega Evelyn Destiana Tanus Fadhil Ali Sani Fadma Sari Felicia Wong Fenti Winda Sari Fenti Winda Sari, Fenti Winda Fintikasari, Indah Fransisca Jovita Amelfdi Ginanjar Rahmawan Ginanjar Rahmawan, Ginanjar Gracia Ongkowijoyo Hafiz Kurniawan Hafiz Kurniawan, Hafiz Hani Sirine Heny Kurnianingsih Heny Kurnianingsih, Heny Hestin Mutmainah, Hestin Ida Ayu Kade R. Kusasih, Ida Ayu Kade R. Indah Fintikasari Indri Wijayanti Ismunawan Ismunawan, Ismunawan Istiatin Johanes Ivan Justin Wijaya Luhgianto Mahesha Al Mubarak Maichal Maichal Manuel Goncalves Michel Vincencia Muchtar Muchtar Murry Harmawan Saputra Murry Harmawan Saputra Murry Harmawan Saputra Natali Ika Widjaya Novika Ayu Triany Novika Ayu Triany Novita Yuniarti Novita Yuniarti, Novita Oky Tira Ayuda Oky Tira Ayuda, Oky Tira Olivia T. Putri, Olivia T. Oscarius Yudhi Ari Wijaya Pardi, . Sayrina Cantika Marselinus Sinar Dharmayana Putra Sinar Dharmayana Putra Sobhan Arisian St Salmah Sharon Stiven Gunawan Tanesia, Cindy Yoel Tony Antonio Tony Antonio Tunjung Candra Ervia Danis Utomo Wibisono Wibisono, Utomo Wijaya, Oscarius Yudhi Ari Winarto Poernomo Winata . Winata ., Winata Winata Winata Winata, Winata Wisnu Sancoyo Wisnu Sancoyo, Wisnu Yuyun K. M. Suade Yuyun Karystin Meilisa Suade Yuyun Karystin Meilisa Suade