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All Journal JDM (Jurnal Dinamika Manajemen) The Winners Gadjah Mada International Journal of Business Jurnal Minds:Manajemen Ide dan Inspirasi AJIE (Asian Journal of Innovation and Entrepreneurship) Binus Business Review Graduasi: Jurnal Bisnis & Ekonomi DERIVATIF Jurnal Mirai Management International Conferences SDGs 2030 Challenges and Solutions Fokus Ekonomi IJEBD (International Journal Of Entrepreneurship And Business Development) DIJB (Diponegoro International Journal of Business) BBM (Buletin Bisnis dan Manajemen) Jurnal Entrepreneur dan Entrepreneurship MABIS: Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Review of Management and Entrepreneurship Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Abdidas Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Ilmiah Wahana Pendidikan Telaah Bisnis BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Manajemen dan Kewirausahaan ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) AMMA : Jurnal Pengabdian Masyarakat
Elia Ardyan
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Journal : Jurnal Manajemen dan Pemasaran Jasa

 1 
The importance of customer trust toward ewom on customer behavior: The case of generation y in Indonesia Elia Ardyan; Christina Sudyasjayanti
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 2 (2020): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.761 KB) | DOI: 10.25105/jmpj.v13i2.6979

Abstract

This study determines the effects of customer trust towards eWOM on customer behavior. This study focuses on Generation Y in Indonesia. The samplesof this study are about 260 respondents who have used eWOM. This study uses structural equation modelling (SEM) to analyze data. The results of this study indicate that trust can mediate the customer experience toward eWOM on customer behavior. The attractiveness of eWOM itself strongly influences customer trust toward eWOM. Other results also show the critical role of customer trust towards eWOM indirectly improving customer behavior.
Co-Authors . Ismunawan . Pardi Adindah Novihartina Jafar Aditya M. Kouwagam Kouwagam Alex Maritz Ari Susanti Ari Susanti Ari Susanti Atika Ayu Ismawati Atika Ayu Ismawati, Atika Ayu Barnabas Theodore Pistos Utomo Kaya Budi Istiyanto Budi Istiyanto Budi Carolina Novi Mustikarini Christina Sudyasjayanti Cindy Yoel Tanesia Cindy Yoel Tanesia Cipta Canggih Perdana Cipta Canggih Perdana Daniel Kurniawan Deasy Widya Hayu Deni Setiadi Deni Setiadi, Deni Denny Bernardus Diana Aqmala Dina Martha Hutapea Edelshia Salli Padang Endah Pri Ariningsih Erwin Erwin Erwin Erwin Parega Evelyn Destiana Tanus Fadhil Ali Sani Fadma Sari Felicia Wong Fenti Winda Sari Fenti Winda Sari, Fenti Winda Fintikasari, Indah Fransisca Jovita Amelfdi Ginanjar Rahmawan Ginanjar Rahmawan, Ginanjar Gracia Ongkowijoyo Hafiz Kurniawan Hafiz Kurniawan, Hafiz Hani Sirine Heny Kurnianingsih Heny Kurnianingsih, Heny Hestin Mutmainah, Hestin Ida Ayu Kade R. Kusasih, Ida Ayu Kade R. Indah Fintikasari Indri Wijayanti Ismunawan Ismunawan, Ismunawan Istiatin Johanes Ivan Justin Wijaya Luhgianto Mahesha Al Mubarak Maichal Maichal Manuel Goncalves Michel Vincencia Muchtar Muchtar Murry Harmawan Saputra Murry Harmawan Saputra Murry Harmawan Saputra Natali Ika Widjaya Novika Ayu Triany Novika Ayu Triany Novita Yuniarti Novita Yuniarti, Novita Oky Tira Ayuda Oky Tira Ayuda, Oky Tira Olivia T. Putri, Olivia T. Oscarius Yudhi Ari Wijaya Pardi, . Sayrina Cantika Marselinus Sinar Dharmayana Putra Sinar Dharmayana Putra Sobhan Arisian St Salmah Sharon Stiven Gunawan Tanesia, Cindy Yoel Tony Antonio Tony Antonio Tunjung Candra Ervia Danis Utomo Wibisono Wibisono, Utomo Wijaya, Oscarius Yudhi Ari Winarto Poernomo Winata . Winata ., Winata Winata Winata Winata, Winata Wisnu Sancoyo Wisnu Sancoyo, Wisnu Yuyun K. M. Suade Yuyun Karystin Meilisa Suade Yuyun Karystin Meilisa Suade