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Journal : Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences

A Decision Tree Approach for Investment Decisions in SMEs Ana Mufidah; Maheni Ika Sari; Nely Supeni
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5178

Abstract

Small and Medium Enterprises (SMEs) are the most widely encountered businesses in Indonesia with various kinds of business fields engaged in by the community. Investment decisions are part of the activities carried out by SMEs. In making investment decisions are often influenced and based on various factors. A qualitative analysis research method used in this study. The research mechanism constructed is in the form of literature study. The literature used for citation consist of textbooks, articles, and online literature sources linked to this study. This article aims to produce a model that explains the factors that need to be considered in making investment decisions based on the literature and the results of previous empirical studies. In addition, the model uses a decision tree approach in making investment decisions for Small and Medium Enterprises (SMEs). The model produced in this study is sourced from various literatures that are used as a reference in the formation of models related to factors that need to be considered in making investment decisions in SMEs.
Financial Level Analysis of Female Micro Entrepreneur Maheni Ika Sari; Akhmad Suharto; Retno Endah Supeni
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7268

Abstract

The condition of female micro entrpreneur in Bondowoso Nangkaan Market currently still has limitations with various problems. These limitations include capital, lack of knowledge in financial management, financial management skills, low financial and financial behavior, limited access to information and technology, and the limited scope of the market which is still a limiting factor for the SME space. This study aims to determine the level of financial literacy based on financial knowledge, financial behavior, financial skills, financial attitude, and financial performance. The research design used in this study is quantitative research because it uses data in the form of numbers in descriptive statistical analysis. The population in this study is the economic actors of SME Women in the Nangkaan Market Bondowoso Regency with a sample of 68 SME of Women. The results of this study indicate that based on financial knowledge, financial behavior, financial attitude, financial skills, and financial performance are classified as low because they are under 60%. The high level of financial literacy is believed to be able to improve welfare because by increasing the level of financial literacy, female micro entrpreneur economic actors can make financial decisions better so that business financial planning becomes more optimal, which in turn can improve welfare.The results of this study indicate that based on the five variables that use the financial literacy rate of female SME are in the middle category.
The Role of Brand Image, Product Quality and Price in Improving Product Purchasing Decisions Muhammad Edo Fiorentino; Maheni Ika Sari; Tatit Diansari Reskiputri; Nurul Qomariah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 3 (2023): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i3.7734

Abstract

This study aims to determine the effect of brand image, product quality and price on purchasing decisions for tofu products at Tamanan Bondowoso). The population is all people who buy tofu products at Tamanan Bondowoso. The number of samples was determined as many as 90 respondents with non-probability sampling technique and purposive sampling method. To test the measuring tool in the form of a research questionnaire, the validity test tool and data reliability test tool are used. Multiple linear regression analysis, F test and t test were used to test the research hypothesis. The test results show that there is a significant influence between brand image and purchasing decisions with a significance level of 0.013 (<0.05). The second result shows that there is a significant influence between product quality and purchasing decisions with a significance level of 0.002 (p <0.05). The third result shows that there is a significant effect between price and purchase decision with a significance level of 0.002 (p <0.05). Thus it can be concluded that the independent variables consisting of brand image, product quality and price together have an effect on the dependent variable (Y) purchasing decisions.