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All Journal Hasanuddin Journal of Applied Business and Entrepreneurship Prosiding Seminar Nasional Pakar PRIVE: Jurnal Riset Akuntansi dan Keuangan Majalah Ekonomi J-MACC : Journal of Management and Accounting International Journal of Supply Chain Management Jurnal Ilmiah Ecobuss Jurnal Bisnis dan Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Enrichment : Journal of Management JURNAL AKTUAL AKUNTANSI KEUANGAN BISNIS TERAPAN (AKUNBISNIS) Quantitative Economics and Management Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Cakrawala Ilmiah Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Mutiara Ilmu Akuntansi International Journal of Management and Business Economics JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Kendali Akuntansi Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Riset Manajemen dan Ekonomi Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset IIJSE
Hartono Hartono
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Journal : Indo-Fintech Intellectuals: Journal of Economics and Business

 1 
Pengaruh Gaya Hidup Hangout dan Word of Mouth Terhadap Keputusan Pembelian di Kedai Retjeh Kopi Gondang Jazilatun Nimah; Hartono Hartono; Rini Armin
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 3 No. 2 (2023): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v3i2.135

Abstract

This study aims to determine the influence of the hangout lifestyle and word of mouth on purchasing decisions at the Gondang coffee retjeh shop. This study uses a quantitative method with a total sample of 96 respondents using incidental sampling technique. The data collection method uses an online questionnaire. The results of this study indicate that the hangout lifestyle partially influences purchasing decisions (Sig 0.000 < 0.05, and tcount 5.928 > ttable 1.989) and word of mouth partially influences purchasing decisions (sig 0.000 <0.05 and tcount 4.909 > ttable 1.989). Hangout lifestyle and word of mouth simultaneously influence purchasing decisions at Gondang coffee retjeh shop (sig 0.000 <0.05 and fcount 202,354 > ftable 3.09).
Co-Authors Achmad Deni Tri Setya Putra Adrian Fajar Eka Putra Ahmad Faiz Mujahidin Alda Yunia Rahmawati Anggun Prabowo Ani Wahyuningsih Anik Irawati Asri Ady Bakri Aulia Nur Sayidah Cuk Jaka Purwanggono Dara Nadeya Dinanty Deny Dwi Hartomo Dewi Fitriya Indriani Dian Fibriantyka Sari Dila Cahyani Putri Dwi Rizqi Amalia Dwihandoko, Toto Heru Edi Pranyoto Eka Ayu Anggraini Ellyana Kusuma Wardani Esty Nur Hidayat Eva Yunita Sari Fachrudy Asj'ari Fachrudy Asj’ari Fachrudy Asj’ari Febryanti Wahyuningrum Fera Kusumawati Gati Widhi Astiti Hadi Poernomo Hari Setiono Hari Setyono Haryono Umar Husniatus Zahroh Imam Baidlowi Baidlowi Imam Hanafi Imam Mustofa Isma Putri Yanti Jamaluddin Kemal Fauzi Jazilatun Nimah Joko Suyono Krisdiana Kundharu Saddhono Lia Amalia Damayanti Lilis Mardiana A. M Bahril Ilmiddaviq M Syamsul Hidayat M. Adik Rudiyanto M. Bahril Ilmiddaviq M. Syamsul Hidayat Mahandika Candra Kirana Mary Ismowati Moch. Afrizal M Mohammad Muslimin Mohammad Muslimin Muhammad Mukhsin Mukhamad Khabib Sabilal Rosad Nersiwad Nersiwad Nikmatuniayah Nikmatuniayah Ninik Lukiana Nur Ainiyah Nurdiana Fitri Isnaini Nurdjanah Hamid Nurrofiah Nurrofiah Priscillia Sumendap Rahayu Ratih Kumala Sari Resi Yudhaningsih Retno Ambarsari Ria Mardiana Yusuf Rianti Setyawasih Rini Armin Samuel PD Anantadjaya Samuel PD Anantadjaya Sartika Sartika Susanti Susanti Tanti Widia Nurdiani Tatas Ridho Nugroho Teguh Setiawan Wibowo Toto Dwihandoko Tri Septiana Wati Vevi Ariyanti Willy hidayat Hidayat Yahya yahya yahya Yahya Yahya Yuliasnita Verlandes Verlandes Yunita Widya Rahayu