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All Journal JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Penelitian Teori & Terapan Akuntansi (PETA) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) E-JRM
Eris Dianawati
Universitas Islam Malang
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Kualitas Produk, Citra Merek, Dan Celebrity Endorser Terhadap Minat Beli Pada Produk Ms Glow (Studi Kasus Pada Mahasiswa FEB UNISMA Angkatan 2018) Shabilla Nur Azizah Fauzy; Nurhidayah Nurhidayah; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of product quality, brand image, and celebrity endorser on buying interest in the Ms Glow Beauty, a case study of FEB UNISMA students class 2018. the population in this study were students of FEB UNISMA. This research includes explanator research with a quantitative approach. The sampling used was purposive samping, with a total sample of 97 respondent data collection techiniques using questionnaires via google from. The population in this study was FEB UNISMA students class 2018. the result of this study product quality and brand image partially affect buying interest but of the celebrity endorser variable it has no effect on buying interest because consumers have been familiar with Ms Glow Beauty product beforse the celebrity endorse. Keywords: Product Quality, Brand Image, Celebrity Endorser, And Buying Interest
Pengaruh Kedisiplinan, Motivasi Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan (Studi Kasus Pada Flora Wisata Santerra De Laponte) Yuzril Hanafi Aryanata; Nurhidayah Nurhidayah; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to determine the effect of discipline, work motivation and work environment on employee performance (Case Study on Flora Wisata Santerra De Laponte). This study uses a quantitative approach. Saturated sample is a sampling technique if the entire population is used as a sample, the total sample in this study is 70 people. To solve the problem in this research, using validity test, reliability test, normality test, path analysis test, hypothesis test which includes direct effect with t test, indirect effect with Sobel test, and coefficient of determination test R2. This study uses hypothesis testing with the help of SPSS 16.0. The results of this study are the independent variables Discipline, Work Motivation, Work Environment have a significant effect together on the dependent variable of Employee Performance. Discipline variables have a significant effect on employee performance, discipline variables significantly affect employee performance and work environment variables significantly affect employee performance Flora Wisata Santerra De Laponte. Keywords : Employee performance, discipline, work motivation, work environment
Analisa Produktivitas Kerja Karyawan Bagian Produksi Ditinjau Dari Aspek Lingkungan Kerja, Kesehatan dan Keselamatan Kerja (K3) Shafa Aurelia Azzahra; Nurhidayah Nurhidayah; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine how the influence of the work environment, occupational health and safety (K3) on the work productivity of employees in the production division of PT Mega Prakarsa Engineering Indonesia Sidoarjo. The population used in this study were 45 employees. In this study using a saturated sample because the population is not more than 100 people, the authors took 100% of the population. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. The tests used in this study are the F test and t test. The results of this study indicate that simultaneously the work environment, occupational health and safety (K3) have a positive-significant effect on the work productivity of employees in the production division of PT Mega Prakarsa Engineering Indonesia Sidoarjo. And based on the results of the partial test (TEST) the variables Work environment, occupational health and safety (K3) have a significant positive effect on the work productivity..Keywords: Work Environment, Occupational Health and Safety (K3) and Work Productivity
Analisa Pengaruh Brand Image, Brand Trust, Dan Brand Ambassador Terhadap Minat Beli Pada Platformm Digital Shopee (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Nurzakiah Ahmad; Mohammad Rizal; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study pursuits to decide the analysis impact of brand image, brand trust, brand ambassador on the purchase intention of platform digital shopee (a case take in  Economics and Business students, Islamic University of Malang). The method used in quantitativ data types. The technique utilized in descriptive studies evaluation with quantitative records. The pattern in this examine found 75 respondents. With the method used on this look at purposive sampling. The impact confirmed that Brand image, Brand trust, and Brand ambassador have a significant  impact on  purchase intention. Brand image have a significant impact on Purchase intention. Brand trust have a significant impact on Purchase intention. Brand ambassador have a significant impact on Purchase intention.  Keywords: Brand Image, Brand Trust, Brand Ambassador And Purchase Intention.
Pengaruh Profitabilitas, Likuiditas, Dan Leverage Terhadap Nilai Perusahaan (Studi Kasus Pada Perusahaan Manufaktur Sub Sektor Food And Beverage Yang Terdaftar Di BEI Tahun 2018-2020) Miswati Miswati; Ronny Malavia Mardani; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to test wether there is a partial effect between the variables Profitability, liquidity and leverage on company value. The researcher used secondary data with saturated samples and purposive sampling methods as determinats of the sample criteria. By obtaining a sample according to the criteria of 22 companies in the 2018-2020 period wiith data procssing using the SPSS aplication. The results show that profitability (Return on Assets) has a significant effect on firm value, liquidity (Current Ratio) does not negative affect firm value, leverage (Debt to Equity Ratio) has no significant effect on firm value. Keywords: Profitability, Liquidity, Leverage, Firm Value
Pengaruh Media Sosial, Brand Image, Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Masa Pandemi Covid-19 (Study Kasus Om.Kopi) Fairuz Dary Hanif; Achmad Agus Prioyono; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to determine the effect of social media, brand image, and product quality on purchasing decisions in the midst of the COVID-19 pandemic. This study uses a quantitative approach with the method used in this study is multiple linear regression with the help of the sspss 20 program and using a sample of 200 respondents.The results of this study are the variables of social media, brand image, and product quality simultaneously have a positive and significant effect on purchasing decisions in the midst of the COVID-19 pandemic. Keywords: Social Media, Brand Image, Product Quality.
Pengaruh Strategi Pemasaran Spiritual, Emosional dan Rasional Terhadap Loyalitas Pelanggan Kangen Water di Malang Raya Wiyodiningrum Eka Nurazizah; Budi Wahono; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to test and explain the effect of spiritual, emotional and rational marketing strategies on kangen water customer loyalty in Malang. The number of samples collected was 100 respondents. By using the Purposive Sampling method as a sampling technique. This study uses multiple linear analysis, using SPSS. The results of this study indicate that spiritual marketing has a significant effect on customer loyalty, emotional marketing has a significant effect on customer loyalty, rational marketing has a significant effect on customer loyalty. Keywords: Spiritual Marketing, Emotional Marketing, Rational Marketing, Customer Loyalty. 
Pengaruh Price, Service Qality Dan Marketing Online Terhadap Keputusan Pembelian Di E-Commerce Shopee (Studi Kasus Pada Kaum Generasi Z Di Kota Malang) Galih Dewa Nabilla Hafidh; Jeni Susyanti; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to investigate how purchasing decisions are affected by price, service quality, and online marketing at E-commerce Shopee. The data was obtained by distributing questionnaires to Generation Z in Malang city which were selected using the purposive sampling method and the number of samples was determined using the Maholtra formula and the results obtained were 90 respondents. In this study, IBM SPSS V.25 for Windows was utilized for data analysis. The validity test, reliability test, normality test, classical assumption test, multiple linear regression test, hypothesis test, and coefficient of determination are among the data testing methodologies employed in this study. The results of this study indicate that Price has a significant effect on Purchasing Decisions, Service Quality has a significant effect on Purchasing Decisions, and Online Marketing has a significant effect on Purchase Decisions. Keywords: Price, Service Quality, Online Marketing, Purchasing Decisions.
Pengaruh Literasi Keuangan, Inklusi Keuangan, dan Financial Technology Terhadap Perilaku Keuangan Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang (Studi Kasus Pengguna BRImo Pada Nasabah Digital Banking) Muhammad Habibi Rohman Zulkarnaen; Jeni Susyanti; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to find out how financial literacy, financial inclusion, and financial technology affect the financial behavior of students at the Faculty of Economics and Business, Islamic University of Malang. Data collection was carried out by giving questionnaires to students of the Faculty of Economics and Business, Islamic University of Malang by purposive sampling. Slovin's algorithm is used to calculate the sample size, and the result is 90 respondents. SPSS 25 is used for research data analysis. Validity, reliability, normality, classical assumption test, multiple linear regression test, and hypothesis testing are some of the data testing strategies used in this study. The results show that Financial Literacy has a significant effect on Financial Behavior, Financial Inclusion has no significant effect on Financial Behavior, and Financial Technology has a significant effect on Financial Behavior. Keywords: Financial Literacy, Financial Inclusion, Financial Technology, Financial Behavior
Analisis Pengaruh Visibility, Credibility, Attractiveness dan Power terhadap Keputusan Pembelian Produk MS Glow Skincare Usi Apriliani; Budi Wahono; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was made to determine the effect of Visibility, Credibility, Attractiveness, Power on Purchase Decisions for MS Glow Skincare Products, the method used in this study is a quantitative method. Sampling in this study using the malhotra formula with a sample of 85 partisipants. The data used is primary data through a questionnaire. This study used instrument tests including: validity and reliability tests, normality tests, multicollinearity tests and heteroscedasticity tests, multiple linear regression analysis, simultaneous tests and partial tests.From the results of the research partially obtained results where Visibility has no significant effect on purchasing decisions, Credibility has no significant effect on purchasing decisions, Attractiveness has no significant effect on purchasing decisions, Power has a significant effect on purchasing decisions. Simultaneously Visibility, Credibility, Attractiveness and Power has a significant effect on purchasing decisions. Keywords: Visibility, Credibility, Attractiveness, Power and Purchase Decisio
Co-Authors Achmad Agus Prioyono Alexius Endy Budianto Budi Wahono Didik Iswahyudi Fairuz Dary Hanif Galih Dewa Nabilla Hafidh Jeni Susyanti Khoirul Anam Ledys Juncia Prinanta Miswati Miswati Mohammad Khafid Al Ayyubi Mohammad Rizal Muhammad Habibi Rohman Zulkarnaen Nosilia Fristiani Nur Hidayati Nurhidayah Nurhidayah Nurzakiah Ahmad Pardiman Pardiman Razzan Zaki Muhamad Rizal Rahmatulloh Ronny Malavia Mardani Rosa Yuliati Shabilla Nur Azizah Fauzy Shafa Aurelia Azzahra Siti Aminah Anwar Siti Mufidatun Kasanah Usi Apriliani Wiyodiningrum Eka Nurazizah Yuzril Hanafi Aryanata