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Editing Foto Promosi Produk Menggunakan Smartphone bagi Pelaku Usaha UMKM Kota Semarang Eka Ardhianto; Widiyanto Tri Handoko; Endang Lestariningsih; Hari Murti; Rara Sriartati Redjeki; Theresia Dwiati Wismarini; Edy Supriyanto; R. Soelistijadi; Eko Nur Wahyudi; Fitika Andraini
Duta Abdimas Vol. 2 No. 2 (2023): Duta Abdimas: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/abdimas.v2i2.2774

Abstract

Sektor Usaha Mikro, Kecil dan Menengah (UMKM) memiliki posisi strategis dalam pergerakan perekonomian masyarakat. Selama pandemi covid-19, para pelaku usaha terkeda dampak dalam penurusan omset penjualan. Salah satu upaya bertahan bagi para pelaku usaha ialah dengan melakukan promosi secara online melalui media sosial. Oleh karena itu foto produk memegang peran utama dalam bentuk komunikasi visual kepada calon konsumen. Permasalahan yang dihadapi olah para pelaku usaha adalah bentuk konten foto yang disuguhkan melalui media sosial dinilai belum sesuai kriteria pantas sebagai foto produk dimedia sosial. Dengan memberikan pelatihan dalam bentuk demonstrasi dan praktik, para pelaku usaha mampu membuat foto produk yang informatif dan layak untuk digunakan sebagai media promosi pada media sosial. Metode pelaksanaan yang dilakukan adalah penyampaian materi, diskusi dan praktik, evalusi. Hasil yang diperoleh ialah perbaikan kualitas foto produk pada media promosi, serta kecukupan dan kepuasan pelaku usaha dengan solusi penggunaan foto produk sebagai media komunikasi promosi kepada calon konsumen melalui media sosial. Dengan demikian foto produk yang sesuai dengan kriteria akan mempengaruhi daya tarik calon konsumen sehingga akan berdampak pada meningkatnya omset pada pelaku usaha UMKM.
Model Sistem Rekomendasi Guna Peningkatan Kesesuaian Kebutuhan Program Kampus Merdeka Belajar Dwi Agus Diartono; R. Soelistijadi; Herny Februariyanti; Eri Zuliarso
Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen) Vol 4, No 3 (2023): Edisi Juli
Publisher : LPPM STIKOM Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/kesatria.v4i3.209

Abstract

This paper discusses the automatic matching of students applying for the Internship and Independent Study (MSIB) program with partner companies. Many companies offer MSIB programs. This makes it difficult for students to register according to their competence. For this reason, a system is needed that will help students recommend vacancies according to their competence. This research will build a MSIB recruitment recommendation system. The research will begin by building a database of activity details for apprentice and independent study program partners. Details of partner activities contain program descriptions, Developed Competencies and Participant Criteria. This data will be used to build a MSIB vacancy recommendation system. Matching is done by comparing the Company's needs with the portfolio. At the beginning of the research, notes will be made based on students who are accepted into the MSIB program. Next, build a matching system between the MSIB vacancies offered and the work portfolios made by students. This system is expected to help students to be accepted into the MSIB program. The model used is content-based recommendation system. A content-based recommendation system will provide a list of vacancies that best match the student portfolio. The content-based recommendation system will use the cosine similarity algorithm and K-Nearest Neighbor (K-NN).The output of this study is a recommendation model for recruiting apprenticeship programs and independent studies. It is hoped that this system will help students determine internship programs and independent studies that suit their portfolios
Sistem Penunjang Keptusan Pemilihan Internet Service Provider Di Salatiga Dengan Menggunakan Metode Fuzzy MADM Dwi Agus Diartono; Teguh Khristianto; THD. Wismarini; Hari Murti; R. Soelistijadi
Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen) Vol 4, No 3 (2023): Edisi Juli
Publisher : LPPM STIKOM Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/kesatria.v4i3.207

Abstract

The Fuzzy MADM method is used to deal with uncertainty and ambiguity in decision-making. This method considers several relevant attributes in the selection of an Internet Service Provider (ISP), such as internet speed, package price, service availability, and network reliability. Each attribute is assigned a weight based on its level of importance determined by the user. In this study, data on the performance of different ISPs were collected and analyzed. Fuzzy MADM was used to process the data and provide recommendations for selecting the most suitable ISP according to user preferences. The developed decision support system allows users to adjust attribute weights according to their needs and preferences. The decision support system for selecting an Internet Service Provider using the Fuzzy MADM method identifies three alternatives and four evaluation criteria: price, security, satisfaction, and credibility. This system can be used to recommend an Internet Service Provider in Salatiga based on the needs and desires of the users, employing the Fuzzy MADM method to find the appropriate ISP