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Pengaruh Work Life Balance, Burnout Dan Lingkungan Kerja Terhadap Kepuasan Kerja (Studi Pada Karyawan BPKAD Kota Metro) Rian Falentiyo; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 2 (2022): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i2.1103

Based on field findings, it was found that the problems often experienced by employees at the Metro City BPKAD Office during the recent pandemic were work pressure increased when the pandemic situation worsened, this made it difficult for many employees to divide work time both at work and at home. The purpose of this study was to determine the effect of Work Life Balance, Burnout and Work Environment on Job Satisfaction in Metro City BPKAD employees.This research is quantitative research. With this type of explanatory survey research. The sampling technique is a saturated sample technique with the determination of the sample used as a whole from a population of 56 employees. As a measuring tool used 80 questionnaire items with Likert scale measurements and analyzed using multiple linear regression. Methods of data collection by observation, interviews, questionnaires and documentation.The results of the study using the t-test (partial) showed a positive value of the effect of work life balance on job satisfaction, namely tcount> ttable (1,724>1,675), the negative value of the effect of burnout on job satisfaction was tcount> ttable (1,447<1,675), and a positive value from the work environment to job satisfaction that is tcount> ttable (1,966>1,675). While the f (simultaneous) test shows the value of the effect of work life balance, burnout, work environment simultaneously on job satisfaction, namely fcount > ftable (27.662 > 2.56). From the calculation of the value of R square, the ability of the independent variable in explaining the variance of the dependent variable is 61.5%, which means that there is 38.5% of the variance of the dependent variable explained by other factors not examined.

Analisis Determinan Pendapatan Mitra Gojek Di Kota Metro Dinda Kurnia Saputri; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol 1 No 3 (2021)
Publisher : Universitas Muhammadiyah Metro

Abstrak Semakin banyaknya penyedia jasa transportasi online saat ini selain membuka peluang usaha bagi mereka yang belum mendapatkan pekerjaan namun juga berdampak terhadap pendapatan dari mitra akibat semakin mengecilnya market share antar mitra ojek online dimana hal tersebut terkait dengan jumlah pekerjaan yang dapat mereka selesaikan serta ditambah lagi dengan adanya perbedaan jam kerja, tarif, insentif dan keberadaan competitor yang semakin banyak. Tujuan dari penelitian ini adalah untuk menganalisis determinan pendapatan Mitra Gojek di Kota Metro. Desain penelitian adalah penelitian kuantitatif atau penelitian verifikatif. Metode yang digunakan dalam penelitian ini adalah metode explanatory survey. Objek dalam penelitian ini adalah jam kerja, tarif, insentif, competitor dan pendapatan mitra gojek. Kegiatan penelitian ini dilakukan di Kota Metro. Jumlah sampel yang diambil sebanyak 96 responden. Teknik pengumpulan data menggunakan kuisioner. Alat analisis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan secara partial jam kerja, insentif dan kompetitor berpengaruh positif dan signifikan terhadap pendapatan mitra Gojek, sedangkan tarif tidak berpengaruh terhadap pendapatan mitra Gojek. Secara simultan Jam kerja, tarif, insentif dan kompetitor secara simultan mempunyai pengaruh yang positif dan signifikan terhadap pendapatan mitra Gojek. Berdasarkan angka coefisiensi dan nilai thitung dapat diketahui bahwa faktor yang paling berpengaruh terhadap pendapatan mitra gojek adalah faktor insentif. Kata kunci: jam kerja, besaran tarif, insentif, kompetitor, pendapatan mitra Gojek ABSTRACT The increasing number of online transportation service providers at this time apart from opening business opportunities for those who have not got a job but also having an impact on income from partners due to the decreasing market share between online motorcycle taxi partners where this is related to the amount of work they can complete and added more to the existence of differences in working hours, tariffs, incentives and the presence of more competitors. The purpose of this study was to analyze the determinants of Gojek Partners' income in Metro City. The research design is quantitative research or verification research. The method used in this research is explanatory survey method. Objects in this study are working hours, rates, incentives, competitors and income of Gojek partners. This research activity was carried out in Metro City. Total sample of 96 respondents. The data collection technique used a questionnaire. The analytical tool used is multiple linear regression analysis. The results showed that partially working hours, incentives and competitors had a positive and significant effect on Gojek partners 'income, while tariffs had no effect on Gojek partners' income. Simultaneously working hours, rates, incentives and competitors simultaneously have a positive and significant effect on Gojek partner income. Based on the coefficient number and the tcount value, it can be seen that the factor that most influences the income of Gojek partners is the incentive factor. Keywords: working hours, tariff rates, incentives, competitors, Gojek partner income

Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Torabika Coffe Pt Cipta Niaga Semesta (Mayora Group) Di Punggur Eka Buana Putri; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol 1 No 4 (2021)
Publisher : Universitas Muhammadiyah Metro

Abstract In business activities in this globalization era, technological developments are needed to expand business networks. The level of competition that is quite tight makes business actors more innovative in carrying out marketing activities for their products and services. This study aims to determine the effect of product quality, price, service quality on purchasing decisions at Torabika Coffee Pt Cipta Niaga Semesta (Mayora Group) in Punggur. This type of research is quantitative data analysis and in this study using descriptive analysis methods to collect data in the field by taking samples from a population of 96 respondents to all consumers who buy Torabika Coffe at Pt Cipta Niaga Semesta (Mayora Group) in Punggur. Test requirements analysis using the normality test, linearity test and homogeneity test. Testing the analysis model using multiple regression models, partial test (t test), simultaneous test (F test), and the coefficient of determination (R2). And using statistical hypothesis testing. Based on the results of research with multiple linear regression analysis with t test, it was found that product quality had a positive and significant effect on purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch, while price had a negative and significant effect on purchasing decisions, and service quality had a negative and insignificant effect. against purchasing decisions on purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch. From the F test, it is obtained that the product quality, price, and service quality together have a positive and significant influence on purchasing decisions on purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch. Keywords: Product Quality, Price, and Service Quality Against Purchasing Decisions In purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch. Abstract In business activities in this globalization era, technological developments are needed to expand business networks. The level of competition that is quite tight makes business actors more innovative in carrying out marketing activities for their products and services. This study aims to determine the effect of product quality, price, service quality on purchasing decisions at Torabika Coffee Pt Cipta Niaga Semesta (Mayora Group) in Punggur. This type of research is quantitative data analysis and in this study using descriptive analysis methods to collect data in the field by taking samples from a population of 96 respondents to all consumers who buy Torabika Coffe at Pt Cipta Niaga Semesta (Mayora Group) in Punggur. Test requirements analysis using the normality test, linearity test and homogeneity test. Testing the analysis model using multiple regression models, partial test (t test), simultaneous test (F test), and the coefficient of determination (R2). And using statistical hypothesis testing. Based on the results of research with multiple linear regression analysis with t test, it was found that product quality had a positive and significant effect on purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch, while price had a negative and significant effect on purchasing decisions, and service quality had a negative and insignificant effect. against purchasing decisions on purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch. From the F test, it is obtained that the product quality, price, and service quality together have a positive and significant influence on purchasing decisions on purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch. Keywords: Product Quality, Price, and Service Quality Against Purchasing Decisions In purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch.

Peran Kinerja Dinas Perdagangan Kota Metro Dalam Rangka Mewujudkan Program Penguatan Pasar Di Bidang Industri Kecil Dan Menengah Durotun Nasikah; Irwan Yuliyanto
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 1 (2022)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i1.1206

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh Efektivitas, Responsivitas, Akuntabilitas, dan Produktivitas terhadap program penguatan pasar di Dinas Perdagangan Kota Metro. Populasi dalam penelitian ini 40 orang, sehingga didapatkan 36 sampel responden. Jenis penelitian ini adalah kuantitatif data diperoleh dari hasil kuisioner yang dibagikan kepada 36 responden yaitu para pedagang Pasar Tejo Agung. Teknik analisis data yang digunakan adalah pengujian persyaratan instrumen, pengujian persyaratan analisis dan pengujian hipotesis. Berdasarkan hasil penelitian ini menunjukkan bahwa efektivitas berpengaruh terhadap program penguatan pasar, responsivitas berpengaruh terhadap program penguatan pasar, akuntabilitas berpengaruh terhadap program penguatan pasar, dan produktivitas berpengaruh terhadap program penguatan pasar. Kata Kunci : Efektivitas, Responsivitas, Akuntabilitas, Produktivitas, Program Penguatan Pasar ABSTRACT Irwan Yuliyanto. 2021. Performance Role Of The Metro City Trade Office (Disdag) In Order To Realize The Strengthening Program Market In Small And Medium Industry. Management Program of Faculty of Economics and Business, Muhammadiyah Metro University.Supervisor (I) Dr. H. Febriyanto, S. E., M.M. Supervisor (II) Suwarto, S. E., M.M. This study aims to determine the effect of Effectiveness, Responsiveness, Accountability, and Productivity on market strengthening programs at the Metro City Trade Office. The population in this study was 40 people, so that 36 samples of respondents were obtained. This type of research is quantitative data obtained from the results of questionnaires distributed to 36 respondents, namely the traders of market Tejo Agung. The data analysis technique used is testing instrument requirements, testing requirements analysis and testing hypotheses. Based on the results of this study, it shows that effectiveness affects the market strengthening program, responsiveness affects the market strengthening program, accountability affects the market strengthening program, and productivity affects the market strengthening programs. Keywords : Effectiveness, Responsiveness, Accountability, and Productivity, market strengthening programs.

Pengaruh Atribut Produk, Ketidak Puasan Konsumen, Dan Mencari Variasi Terhadap Perilaku Perpindahan Merk Smartphone Di Kota Metro (Studi Pada Mahasiswa Manajemen FEB UM Metro Angkatan 2017) Ladi Arma Yuda; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 3 (2022): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i3.1261

Nowadays, a brand can no longer be said to be a part of a product. Therefore, the brand must be maintained if it is managed properly. Such brand management activities must be viewed as valuable activities for the company. Types of consumer behavior in purchasing decisions that tend to make brand shifts are limited and inertia decision making. The purpose of this study is to determine whether product attributes, consumer dissatisfaction, and looking for variations simultaneously influence the behavior of smartphone brand switching. In this study using primary data and secondary data, the research method used was the sampling technique using the Slovin formula, namely management students of the faculty of economics and business, Muhammadiyah University of Metro class of 2017, with a total sample of 114 people. The data analysis technique used is validity test, reliability test, normality test, linearity test. Testing the analysis model in this study using multiple linear regression analysis, T test, F test and R determination. Based on the results of research using the T test, it is found that product attributes have a significant and significant effect on the behavior of smartphone brand switching, consumer dissatisfaction has no and insignificant effect on the behavior of smartphone brand switching, and looking for variations has an effect and is significant on the behavior of smartphone brand switching. From the product attribute F test, consumer dissatisfaction and looking for variations together have an effect and are significant on the behavior of smartphone brand switching. Keywords- Product Attributes, Consumer Dissatisfaction, Seeking Variation and Brand Change Behavior

Pengaruh Literasi Keuangan, Akses Paylatter Dan Keinginan Terhadap Perilaku Implusif Buying Dengan Gaya Hidup Sebagai Variabel Moderasi (Studi Pada Muhammadiyah Bisnis Center (MBC) Kota Metro) Novita Ardiyanti; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 4 (2022): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i4.2334

ABSTRACT Student lifestyles have changed where this change is not caused by changing needs but is more influenced by the development of the consumptive world of social media. This study aims to determine the effect of financial literacy, ease of paylater access, wants and needs on consumptive behavior with lifestyle as a mediating variable. Research design is quantitative research or verification research. The method used in this research is financial literacy, easy access to paylater, wants and needs, consumptive behavior and lifestyle. The population and research sample were students of the Management Study Program 2018 with a total sample of 68 students. Data collection techniques using questionnaires. The analytical tools used are data quality analysis and Moderated Regression Analysis (MRA) with the SPSS program.The results showed that financial literacy had no effect on consumptive behavior. Ease of access to paylater, and partial desire have a positive and significant effect on consumptive behavior. improve student consumptive behavior. Financial literacy, easy access to paylater, and desire simultaneously have a positive and significant influence on consumptive behavior. Lifestyle moderates or increases the influence of financial literacy, ease of paylater access, and the desire for consumptive behavior. Keywords: Financial Literacy, Ease of Paylater Access, Desire, Consumptive Behavior, Lifestyle

Pengaruh Tangibles, Reliability, Dan Responsiveness Terhadap Pembelajaran Online Pada Masa Pandemi Covid-19 (Studi Kasus Pada Mahasiswa/I Fakultas Ekonomi Dan Bisnis Universitas Muhammadiayah Metro) Ilham Prima Bhaswara; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 1 (2023): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i1.1501

ABSTRACT The current COVID-19 virus in Indonesia has an impact on the entire community. According to kompas, March 28, 2020, the impact of the COVID-19 virus occurred in various fields such as social, economic, tourism and education. Circular (SE) issued by the government on March 18, 2020, all indoor and outdoor activities in all sectors are temporarily postponed in order to reduce the spread of corona, especially in the education sector. This study aims (1) To determine whether Tangibles affect student satisfaction (2) To determine whether Reliability affects student satisfaction (3) To determine whether Responsiveness affects student satisfaction (4) To determine whether Tangibles, Reliability and Responsiveness together the same effect on student satisfaction. The survey method focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaire or questionnaire instrument. The population in this study was taken based on the class of 2018 which amounted to 257 students. The criteria in this study were students majoring in Management and accounting in 2018. The results showed that (1) there was a positive influence of Tangibless on student satisfaction (2) there was a positive influence of Reliability on student satisfaction (3) there was a positive influence of Responsiveness on student satisfaction (4) there was a positive influence of Tangibless, Reliability and Responsiveness on customer satisfaction. Keywords: Tangibles, Reliability, Responsiveness and Customer Satisfaction

Analisis Harga Pokok Produksi Pada Usaha Furniture Mebel Istana Jati Di Pekalongan Lampung Timur Suryadi Suryadi; Durotun Nasikah; Vika Agustin Anggraini
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.1996

From the research results, Jati Palace Furniture has not used the right application method so that the cost of production has not been adequate. The purpose of this study was to determine the determination of the cost of production using the full costing method & the variable costing method. In this study, the analytical tool used was the full costing method. & Variable Costing Method. The results show that it is better to use the Variable Costing Method because the cost of the cost of production is lower but the profit earned is high while using the Full Costing Method the cost of the cost of production is higher but the profit earned is lower. Suggestions related to the research This is to apply the cost of the product in determining the selling price of tables, chairs and beds on the Jati Palace Furniture, it is better to use the variable costing method because it is much cheaper and can reduce the cost of correct production costs.

Pengaruh Strategi Marketing Mix (Bauran Pemasaran) Dalam Meningkatkan Usaha Mikro, Kecil Dan Menengah (UMKM) Di Kota Metro Durotun Nasikah; Fitriani Fitriani; Yoga Prasetyo Wibowo
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2586

Micro, Small, and Medium Enterprises (SMEs) are currently the largest segment of national economic actors. Small industry plays an important role as a tool for the community as a solution to survive the economic crisis. SMEs can help the government to reduce the number of unemployed. So that in Indonesia, small businesses are often associated with government efforts to reduce unemployment, fight poverty and equalize income. Many products produced by MSMEs are currently able to compete in the domestic market. Some MSMEs still have various external and internal weaknesses, such as being less creative and innovative in creating new products, and not knowing what the market needs. The purpose of this study is to determine whether product, price, promotion, and location have a joint effect on the marketing performance of Micro, Small, and Medium Enterprises. This study used a quantitative approach and the sample this study was only taken from as many as 80 UMKM consumers. The data analysis technique used is the validity test, reliability test, normality test, linearity test, and homogeneity test. Testing the analytical model in this study using multiple linear regression analysis, t-test, f test, and r determination. Based on the results of the study using the t-test, it was found that the product had a significant effect on the marketing performance of Micro, Small, and Medium Enterprises, the price had no significant effect on the marketing performance of Micro, Small and Medium Enterprises, the promotion had no and no significant effect on the marketing performance of Micro, Small and Medium Enterprises. , location has a significant effect on the marketing performance of Micro, Small, and Medium Enterprises. From the f test, it is found that product, price, promotion, and location together have a significant effect on the marketing performance of Micro, Small, and Medium Enterprises.

Pengaruh Harga, Keanekaragaman Produk Dan Minat Beli Terhadap Keputusan Pembelian Produk Fashion Pada Toko Amie Metro Durotun Nasikah; Jati Imantoro; Eliyani Eliyani
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2636

ABSTRACT Due to the large number of similar businesses, the business competition between these businesses is getting tougher where several factors that become competitive include prices, product diversity and the ability to create consumer buying interest. The main problem of this study aims to determine the effect of price, product diversity, and buying interest on purchasing decisions for fashion products at Amie Stores Metro. The research design is quantitative research or verification research. The method used in this research is price, product diversity, wants and needs, purchasing decisions and lifestyle. The population and sample of the study were students of the Management Study Program, Faculty of Economics and Business, University of Muhammadiyah Metro Batch 2018 with the number of samples taken as many as 68 students. Data collection techniques using questionnaires. The analytical tool used is data quality analysis and multiple linear regression with the SPSS program. The results showed that the price had no effect on consumptive behavior. Product diversity, and partial desire have a positive and significant effect on consumptive behavior. improve student purchasing decisions. Price, product diversity, and desire simultaneously have a positive and significant influence on consumptive behavior. Lifestyle moderates or increases the influence of price, product diversity, and desirability on consumer behavior.

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