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PENGARUH COURTESY, DAYA TANGGAP DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH BMT ASSYAFI’IYAH CABANG PURBOLINGGO LAMPUNG TIMUR Durotun Nasikah; Suwarto Suwarto
Jurnal Sekretari Universitas Pamulang Vol 8, No 2 (2021): JURNAL SEKRETARI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/skr.v8i2.12961

ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh langsung courtesy, daya tanggap, dan kepuasan nasabah terhadap loyalitas nasabah. Jenis penelitian yang digunakan yaitu penelitian kuantitatif. Metode penelitian ini dilakukan dengan 85 responden yang diambil dengan accidental sampling dan kuesioner sebagai instrumen penelitian. Hasil penelitian ini yaitu 1) courtesy berpengaruh langsung positif terhadap loyalitas nasabah, 2) daya tanggap berpengaruh langsung positif terhadap loyalitas nasabah, 3) kepuasan nasabah berpengaruh langsung positif terhadap loyalitas nasabah, 4) courtesy berpengaruh langsung positif terhadap kepuasan nasabah, 5) daya tanggap berpengaruh langsung positif terhadap kepuasan nasabah. Kata-kata kunci: courtesy, daya tanggap, kepuasan nasabah dan loyalitas nasabah. THE EFFECT OF COURTESY, RESPONSIBILITY AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY OF BMT ASSYAFI'IYAH PURBOLINGGO BRANCH EAST LAMPUNG ABSTRACTThe aim of this research were to determine the effect of courtesy, Responsiveness, and customer satisfaction on customer loyalty. The quantitative approach is implemented in this research. The method of research surveys on 85 customers is taken by accidental sampling and questionnaire as an instrument of research. Findings signify that: 1) courtesy direct effect positively to customer loyalty, 2) Responsiveness direct effect positively to customer loyalty, 3) customer satisfaction direct effect positively to customer loyalty, 4) courtesy direct effect positively to customer satisfaction, 5) Responsiveness direct effect positively to customer satisfaction. Keyword: Courtesy, Responsiveness, customer satisfaction and customer loyalty

PENGARUH HARGA, MEREK, KEMASAN DAN PROMOSI TERHADAP SIKAP KONSUMEN MEMBELI PRODUK KOPI KAPAL API DI KECAMATAN METRO TIMUR Selamet Fuadi; Ratmono Ratmono; Durotun Nasikah
Derivatif : Jurnal Manajemen Vol 16, No 1 (2022): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v16i1.786

Penelitian ini bertujuan Untuk mengetahui Pengaruh Harga, Merek, Kemasan Dan Promosi Terhadap Sikap Konsumen Membeli Produk Kopi KapalApi Di Kecamatan Metro Timur. Jenis penelitian ini adalah penelitian asosiatif yaitu penelitian yang bertujuan untuk mengetahui hubungan antara dua variable atau lebih. Pengumpulan data di peroleh dari hasil kuisioner kepada 100 responden konsumen produk kopi kapal api. Analisa data penelitian dilakukan dengan menggunakan analisis data kuantitatif dengan pengujian persyaratan instrumen, Persyaratan analisis dan hipotesis. Hasil penelitian menunjukkan bahwa variable Harga, Merek, Kemasan Dan Promosi Berpengaruh positif signifikan Terhadap Sikap Konsumen Membeli Produk Kopi Kapal Api Di Kecamatan Metro Timur.Kata kunci: Harga, Merek, Kemasan, Promosi, Sikap Konsumen Membeli

PENGARUH PERSEPSI KEAMANAN, KEMUDAHAN BERTRANSAKSI, KEPERCAYAAN KONSUMEN, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE TOKOPEDIA Durotun Nasikah; Selamet Fuadi
Derivatif : Jurnal Manajemen Vol 16, No 1 (2022): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v16i1.789

Penelitian ini di latarbelakangi oleh maraknya kasus kebocoran akun sebagian pengguna Tokopedia. Adapun yang menjadi permasalahan dalam penelitian ini adalah apakah persepsi keamanan, kemudahan bertransaksi, kepercayaan konsumen, kualitas produk dan harga mempengaruhi keputusan pembelian pada MarketplaceTokopedia. Tujuan penelitian ini adalah untuk mengetahui apakah variabel-variabel tersebut memperkuat pengaruh keputusan pembelian pada MarketplaceTokopedia.Metode penelitian yang digunakan adalah kuantitatif dengan menggunakan data primer berupa kuesioner atau angket. Dalam penelitian ini teknik pengambilan sampling menggunakan purposive sampling dan didapat 68 responden.Teknik analisis data yaitu menggunakan pengujian persyaratan instrumen pengujian persyaratan analisis yang meliputi uji normalitas, uji homegenitas danuji linieritas sedangkan untukpengujian hipotesis menggunakan analisis regresi linier bergandadengan perhitungan menggunakan SPSS 20.Hasil menunjukan bahwa1) Variabel persepsi keamanan tidak berpengaruh positif terhadap keputusan pembelian, 2) Variabel kemudahan bertransaksi berpengaruh positif terhadap keputusan pembelian, 3) Variabel kepercayaan konsumen berpengaruh positif terhadap keputusan pembelian, 4) Variabel kualitas produk berpengaruh positif terhadap keputusan pembelian, 5) Variabel harga berpengaruh positif terhadap keputusan pembelian, 6) Secara simultan variabel persepsi keamanan, kemudahan bertransaksi, kepercayaan konsumen, kualitas produk dan harga berpengaruh terhadap keputusan pembelian pada Marketplace Tokopedia. Kata kunci: Persepsi Keamanan, Kemudahan Bertransaksi, Kepercayaan Konsumen,Kualitas Produk, Harga, Keputusan Pembelian

EKSISTENSI BALAI PEMASYARAKATAN DALAM MEMBANTU ANAK PELAKU TINDAK PIDANA NARKOTIKA UNTUK MENDAPATKAN DIVERSI MELALUI PENELITIAN KEMASYARAKATAN (Studi Kasus Penetapan Nomor : 14/Pen.Div/2018/PN.Met) Durotun Nasikah; Fitriana Dewi
Al-Qisth Law Review Vol 5, No 2 (2022): Al-QISTH LAW REVIEW
Publisher : Fakultas Hukum Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/al-qisth.5.2.405-432

Penelitian ini bertujuan untuk mengumpulkan informasi tentang kondisi pribadi seorang anak yang secara umum dipengaruhi oleh lingkungan keluarga, baik dari segi lingkungan social ataupun budaya. Undang-Undang Nomor 11 Tahun 2012 Tentang Sistem Peradilan Pidana Anak, merupakan pilar yang sangat penting bagi perlindungan seorang anak terhadap putusan pengadilan, serta memberi batasan terhadap perbedaan perkara tindak pidana anak dan orang dewasa.Permasalahan penulisan ini meliputi bagaimanakah peran Balai Pemasyarakatan ketika membantu anak pelaku tindak pidana narkotika untuk mendapatkan diversi melalui penelitian kemasyarakatan, bagaimanakah kekuatan hukum penelitian kemasyarakatan, dan apa yang menjadi pertimbangan Hakim dalam mengabulkan diversi.Metode penelitian menggunakan norma yuridis dan empirik. Data yang digunakan meliputi data primer dan skunder, yang diperoleh dari studi kepustakaan, empiris dan di analisis mengunakan yuridis kualitatif.Temuan penelitian menjelaskan bahwa peran Balai Pemasyarakatan sejak dimulainya diversi dari permintaan penyidik melalui laporan yang dibuat berdasarkan perkara disusun oleh Pembimbing Kemasyarakatan, yang berisi tentang kondisi kepribadian anak, berdasarkan hubungan keluarga, lingkungan sosial dan factor-faktor lain yang diprediksi memiliki kontribusi putusan oleh hakim terhadap perkara anak. Kekuatan hukum penelitian kemasyarakatan yaitu sebagai aspek yang menentukan legalnya suatu penerapan hukum dan cara memperlakukan Anak yang melanggar aturan hukum. Pertimbangan Hakim yaitu mempertimbangkan hasil laporan penelitian kemasyarakatan untuk diversi, mempertimbangkan Pasal yang dilanggar oleh pelaku anak yakni dibawah 7 (tujuh) tahun sesuai amanat Pasal 7 Undang-Undang tentang Peradilan Pidana Anak.

PENGARUH COUNTRY OF ORIGIN DAN LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN DAN MINUMAN IMPORT DI KOTA METRO harlley davidson; Suwarto Suwarto; Durotun Nasikah
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 2 No. 2 (2021): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v2i2.1341

The large population of Indonesia makes Indonesia a market for imported products. Based on data from the Ministry of Trade, of all types of consumption goods, imports of processed food and beverages are the largest among imports of other consumer goods. Some consumer considerations in buying imported products are country of origin and the presence or absence of halal labeling. The purpose of this study was to determine the effect of country of origin and halal labeling on purchasing decisions for imported food and beverage products in Metro City. Quantitative research design. The method used is explanatory survey. The object in this study is the country of origin and halal labeling on purchasing decisions. Metro City campus educational area activities. The research population is consumers, especially students with a total sample of 100 respondents. Data collection techniques using questionnaires. The analytical tool used is data quality analysis and multiple linear regression analysis with SPSS program. The results of the study show that partial country of origin and halal labeling have a positive and significant effect on purchasing decisions. Simultaneously, country of origin and halal labeling also have a significant effect on purchasing decisions.

Pengaruh Work Life Balance, Burnout Dan Lingkungan Kerja Terhadap Kepuasan Kerja (Studi Pada Karyawan BPKAD Kota Metro) Rian Falentiyo; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 2 (2022): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i2.1103

Based on field findings, it was found that the problems often experienced by employees at the Metro City BPKAD Office during the recent pandemic were work pressure increased when the pandemic situation worsened, this made it difficult for many employees to divide work time both at work and at home. The purpose of this study was to determine the effect of Work Life Balance, Burnout and Work Environment on Job Satisfaction in Metro City BPKAD employees.This research is quantitative research. With this type of explanatory survey research. The sampling technique is a saturated sample technique with the determination of the sample used as a whole from a population of 56 employees. As a measuring tool used 80 questionnaire items with Likert scale measurements and analyzed using multiple linear regression. Methods of data collection by observation, interviews, questionnaires and documentation.The results of the study using the t-test (partial) showed a positive value of the effect of work life balance on job satisfaction, namely tcount> ttable (1,724>1,675), the negative value of the effect of burnout on job satisfaction was tcount> ttable (1,447<1,675), and a positive value from the work environment to job satisfaction that is tcount> ttable (1,966>1,675). While the f (simultaneous) test shows the value of the effect of work life balance, burnout, work environment simultaneously on job satisfaction, namely fcount > ftable (27.662 > 2.56). From the calculation of the value of R square, the ability of the independent variable in explaining the variance of the dependent variable is 61.5%, which means that there is 38.5% of the variance of the dependent variable explained by other factors not examined.

Analisis Determinan Pendapatan Mitra Gojek Di Kota Metro Dinda Kurnia Saputri; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol 1 No 3 (2021)
Publisher : Universitas Muhammadiyah Metro

Abstrak Semakin banyaknya penyedia jasa transportasi online saat ini selain membuka peluang usaha bagi mereka yang belum mendapatkan pekerjaan namun juga berdampak terhadap pendapatan dari mitra akibat semakin mengecilnya market share antar mitra ojek online dimana hal tersebut terkait dengan jumlah pekerjaan yang dapat mereka selesaikan serta ditambah lagi dengan adanya perbedaan jam kerja, tarif, insentif dan keberadaan competitor yang semakin banyak. Tujuan dari penelitian ini adalah untuk menganalisis determinan pendapatan Mitra Gojek di Kota Metro. Desain penelitian adalah penelitian kuantitatif atau penelitian verifikatif. Metode yang digunakan dalam penelitian ini adalah metode explanatory survey. Objek dalam penelitian ini adalah jam kerja, tarif, insentif, competitor dan pendapatan mitra gojek. Kegiatan penelitian ini dilakukan di Kota Metro. Jumlah sampel yang diambil sebanyak 96 responden. Teknik pengumpulan data menggunakan kuisioner. Alat analisis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan secara partial jam kerja, insentif dan kompetitor berpengaruh positif dan signifikan terhadap pendapatan mitra Gojek, sedangkan tarif tidak berpengaruh terhadap pendapatan mitra Gojek. Secara simultan Jam kerja, tarif, insentif dan kompetitor secara simultan mempunyai pengaruh yang positif dan signifikan terhadap pendapatan mitra Gojek. Berdasarkan angka coefisiensi dan nilai thitung dapat diketahui bahwa faktor yang paling berpengaruh terhadap pendapatan mitra gojek adalah faktor insentif. Kata kunci: jam kerja, besaran tarif, insentif, kompetitor, pendapatan mitra Gojek ABSTRACT The increasing number of online transportation service providers at this time apart from opening business opportunities for those who have not got a job but also having an impact on income from partners due to the decreasing market share between online motorcycle taxi partners where this is related to the amount of work they can complete and added more to the existence of differences in working hours, tariffs, incentives and the presence of more competitors. The purpose of this study was to analyze the determinants of Gojek Partners' income in Metro City. The research design is quantitative research or verification research. The method used in this research is explanatory survey method. Objects in this study are working hours, rates, incentives, competitors and income of Gojek partners. This research activity was carried out in Metro City. Total sample of 96 respondents. The data collection technique used a questionnaire. The analytical tool used is multiple linear regression analysis. The results showed that partially working hours, incentives and competitors had a positive and significant effect on Gojek partners 'income, while tariffs had no effect on Gojek partners' income. Simultaneously working hours, rates, incentives and competitors simultaneously have a positive and significant effect on Gojek partner income. Based on the coefficient number and the tcount value, it can be seen that the factor that most influences the income of Gojek partners is the incentive factor. Keywords: working hours, tariff rates, incentives, competitors, Gojek partner income

Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Torabika Coffe Pt Cipta Niaga Semesta (Mayora Group) Di Punggur Eka Buana Putri; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol 1 No 4 (2021)
Publisher : Universitas Muhammadiyah Metro

Abstract In business activities in this globalization era, technological developments are needed to expand business networks. The level of competition that is quite tight makes business actors more innovative in carrying out marketing activities for their products and services. This study aims to determine the effect of product quality, price, service quality on purchasing decisions at Torabika Coffee Pt Cipta Niaga Semesta (Mayora Group) in Punggur. This type of research is quantitative data analysis and in this study using descriptive analysis methods to collect data in the field by taking samples from a population of 96 respondents to all consumers who buy Torabika Coffe at Pt Cipta Niaga Semesta (Mayora Group) in Punggur. Test requirements analysis using the normality test, linearity test and homogeneity test. Testing the analysis model using multiple regression models, partial test (t test), simultaneous test (F test), and the coefficient of determination (R2). And using statistical hypothesis testing. Based on the results of research with multiple linear regression analysis with t test, it was found that product quality had a positive and significant effect on purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch, while price had a negative and significant effect on purchasing decisions, and service quality had a negative and insignificant effect. against purchasing decisions on purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch. From the F test, it is obtained that the product quality, price, and service quality together have a positive and significant influence on purchasing decisions on purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch. Keywords: Product Quality, Price, and Service Quality Against Purchasing Decisions In purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch. Abstract In business activities in this globalization era, technological developments are needed to expand business networks. The level of competition that is quite tight makes business actors more innovative in carrying out marketing activities for their products and services. This study aims to determine the effect of product quality, price, service quality on purchasing decisions at Torabika Coffee Pt Cipta Niaga Semesta (Mayora Group) in Punggur. This type of research is quantitative data analysis and in this study using descriptive analysis methods to collect data in the field by taking samples from a population of 96 respondents to all consumers who buy Torabika Coffe at Pt Cipta Niaga Semesta (Mayora Group) in Punggur. Test requirements analysis using the normality test, linearity test and homogeneity test. Testing the analysis model using multiple regression models, partial test (t test), simultaneous test (F test), and the coefficient of determination (R2). And using statistical hypothesis testing. Based on the results of research with multiple linear regression analysis with t test, it was found that product quality had a positive and significant effect on purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch, while price had a negative and significant effect on purchasing decisions, and service quality had a negative and insignificant effect. against purchasing decisions on purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch. From the F test, it is obtained that the product quality, price, and service quality together have a positive and significant influence on purchasing decisions on purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch. Keywords: Product Quality, Price, and Service Quality Against Purchasing Decisions In purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch.

Peran Kinerja Dinas Perdagangan Kota Metro Dalam Rangka Mewujudkan Program Penguatan Pasar Di Bidang Industri Kecil Dan Menengah Durotun Nasikah; Irwan Yuliyanto
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 1 (2022)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i1.1206

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh Efektivitas, Responsivitas, Akuntabilitas, dan Produktivitas terhadap program penguatan pasar di Dinas Perdagangan Kota Metro. Populasi dalam penelitian ini 40 orang, sehingga didapatkan 36 sampel responden. Jenis penelitian ini adalah kuantitatif data diperoleh dari hasil kuisioner yang dibagikan kepada 36 responden yaitu para pedagang Pasar Tejo Agung. Teknik analisis data yang digunakan adalah pengujian persyaratan instrumen, pengujian persyaratan analisis dan pengujian hipotesis. Berdasarkan hasil penelitian ini menunjukkan bahwa efektivitas berpengaruh terhadap program penguatan pasar, responsivitas berpengaruh terhadap program penguatan pasar, akuntabilitas berpengaruh terhadap program penguatan pasar, dan produktivitas berpengaruh terhadap program penguatan pasar. Kata Kunci : Efektivitas, Responsivitas, Akuntabilitas, Produktivitas, Program Penguatan Pasar ABSTRACT Irwan Yuliyanto. 2021. Performance Role Of The Metro City Trade Office (Disdag) In Order To Realize The Strengthening Program Market In Small And Medium Industry. Management Program of Faculty of Economics and Business, Muhammadiyah Metro University.Supervisor (I) Dr. H. Febriyanto, S. E., M.M. Supervisor (II) Suwarto, S. E., M.M. This study aims to determine the effect of Effectiveness, Responsiveness, Accountability, and Productivity on market strengthening programs at the Metro City Trade Office. The population in this study was 40 people, so that 36 samples of respondents were obtained. This type of research is quantitative data obtained from the results of questionnaires distributed to 36 respondents, namely the traders of market Tejo Agung. The data analysis technique used is testing instrument requirements, testing requirements analysis and testing hypotheses. Based on the results of this study, it shows that effectiveness affects the market strengthening program, responsiveness affects the market strengthening program, accountability affects the market strengthening program, and productivity affects the market strengthening programs. Keywords : Effectiveness, Responsiveness, Accountability, and Productivity, market strengthening programs.

Pengaruh Atribut Produk, Ketidak Puasan Konsumen, Dan Mencari Variasi Terhadap Perilaku Perpindahan Merk Smartphone Di Kota Metro (Studi Pada Mahasiswa Manajemen FEB UM Metro Angkatan 2017) Ladi Arma Yuda; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 3 (2022): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i3.1261

Nowadays, a brand can no longer be said to be a part of a product. Therefore, the brand must be maintained if it is managed properly. Such brand management activities must be viewed as valuable activities for the company. Types of consumer behavior in purchasing decisions that tend to make brand shifts are limited and inertia decision making. The purpose of this study is to determine whether product attributes, consumer dissatisfaction, and looking for variations simultaneously influence the behavior of smartphone brand switching. In this study using primary data and secondary data, the research method used was the sampling technique using the Slovin formula, namely management students of the faculty of economics and business, Muhammadiyah University of Metro class of 2017, with a total sample of 114 people. The data analysis technique used is validity test, reliability test, normality test, linearity test. Testing the analysis model in this study using multiple linear regression analysis, T test, F test and R determination. Based on the results of research using the T test, it is found that product attributes have a significant and significant effect on the behavior of smartphone brand switching, consumer dissatisfaction has no and insignificant effect on the behavior of smartphone brand switching, and looking for variations has an effect and is significant on the behavior of smartphone brand switching. From the product attribute F test, consumer dissatisfaction and looking for variations together have an effect and are significant on the behavior of smartphone brand switching. Keywords- Product Attributes, Consumer Dissatisfaction, Seeking Variation and Brand Change Behavior

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