Article Per Year (5 Year)
p-Index From 2019 - 2024
2.439
P-Index
This Author published in this journals
All Journal DERIVATIF Al-Qisth Law Review Jurnal Sekretari Universitas Pamulang Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Manajemen DIVERSIFIKASI
Durotun Nasikah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Pengaruh Literasi Keuangan, Akses Paylatter Dan Keinginan Terhadap Perilaku Implusif Buying Dengan Gaya Hidup Sebagai Variabel Moderasi (Studi Pada Muhammadiyah Bisnis Center (MBC) Kota Metro) Novita Ardiyanti; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 4 (2022): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i4.2334

Abstract

ABSTRACT Student lifestyles have changed where this change is not caused by changing needs but is more influenced by the development of the consumptive world of social media. This study aims to determine the effect of financial literacy, ease of paylater access, wants and needs on consumptive behavior with lifestyle as a mediating variable. Research design is quantitative research or verification research. The method used in this research is financial literacy, easy access to paylater, wants and needs, consumptive behavior and lifestyle. The population and research sample were students of the Management Study Program 2018 with a total sample of 68 students. Data collection techniques using questionnaires. The analytical tools used are data quality analysis and Moderated Regression Analysis (MRA) with the SPSS program.The results showed that financial literacy had no effect on consumptive behavior. Ease of access to paylater, and partial desire have a positive and significant effect on consumptive behavior. improve student consumptive behavior. Financial literacy, easy access to paylater, and desire simultaneously have a positive and significant influence on consumptive behavior. Lifestyle moderates or increases the influence of financial literacy, ease of paylater access, and the desire for consumptive behavior. Keywords: Financial Literacy, Ease of Paylater Access, Desire, Consumptive Behavior, Lifestyle
Pengaruh Tangibles, Reliability, Dan Responsiveness Terhadap Pembelajaran Online Pada Masa Pandemi Covid-19 (Studi Kasus Pada Mahasiswa/I Fakultas Ekonomi Dan Bisnis Universitas Muhammadiayah Metro) Ilham Prima Bhaswara; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 1 (2023): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i1.1501

Abstract

ABSTRACT The current COVID-19 virus in Indonesia has an impact on the entire community. According to kompas, March 28, 2020, the impact of the COVID-19 virus occurred in various fields such as social, economic, tourism and education. Circular (SE) issued by the government on March 18, 2020, all indoor and outdoor activities in all sectors are temporarily postponed in order to reduce the spread of corona, especially in the education sector. This study aims (1) To determine whether Tangibles affect student satisfaction (2) To determine whether Reliability affects student satisfaction (3) To determine whether Responsiveness affects student satisfaction (4) To determine whether Tangibles, Reliability and Responsiveness together the same effect on student satisfaction. The survey method focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaire or questionnaire instrument. The population in this study was taken based on the class of 2018 which amounted to 257 students. The criteria in this study were students majoring in Management and accounting in 2018. The results showed that (1) there was a positive influence of Tangibless on student satisfaction (2) there was a positive influence of Reliability on student satisfaction (3) there was a positive influence of Responsiveness on student satisfaction (4) there was a positive influence of Tangibless, Reliability and Responsiveness on customer satisfaction. Keywords: Tangibles, Reliability, Responsiveness and Customer Satisfaction
PENGARUH VIRAL MARKETING DAN HEDONIC SHOPPING TERHADAP IMPULSIF BUYING PADA PENGGUNA SHOPEE DI KOTA METRO Suharto Suharto; Durotun Nasikah; Mahmud Arifudin
Derivatif : Jurnal Manajemen Vol 17, No 1 (2023): APRIL
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v17i1.1410

Abstract

Pada era teknologi yang semakin pesat saat ini memberikan dampak positif dan dampak negatif. Dampak positif yang dapat dirasakan yaitu dengan perkembangan tekonologi untuk mendapat informasi yang dibutuhkan akan semakin mudah dan semakin cepat. Penggunaan internet yang tinggi dapat mengakibatkan konsumen melakukan pembelian secara tiba-tiba hanya dengan melihat konten video suatu produk yang disebar diberbagai macam media sosial. Tujuan penelitian ini adalah untuk mengetahui viral marketing berpengaruh langsung positif terhadap hedonic shopping, untuk ssmengetahui viral marketing berpengaruh langsung positif terhadap impulsif buying, untuk mengetahui hedonic shopping berpengaruh langsung positif terhadap impulsif buying. Jenis penelitian yang digunakan yaitu menggunakan pendekatan kuantitatif dan teknik pengumpulan data menggunakan kuesinoner dan observasi. Populasi dalam penelitian ini adalah penggunaplatform shopee di Kota Metro dan diambil sampel secara accidental sampling sebanyak 120 responden. Analisis data menggunakan Structural Equation Modeling (SEM) dengan bantuan SPSS 21 dan Lisrel. Hasil penelitian menunjukkan bahwa Hasil penelitian ini menunjukkan bahwa terdapat pengaruh langsung positif variabel ξ1 terhadap variabel η1dengan nilai tvalue > ttabel yaitu 6,51 > 1,65, maka hipotesis 1 diterima. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh langsung positif variabel ξ1 terhadap variabel η2 dengan nilai tvalue > ttabel yaitu 2,82 > 1,65, maka hipotesis 2 diterima. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh langsung positif variabel η1 terhadap variabel η2dengan nilai tvalue > ttabel yaitu 3,97 > 1,65, maka hipotesis 3 diterima. Berdasarkan hasil penelitian maka dapat disimpulkan bahwa viral marketing berpengaruh langsung positif terhadap hedonic shopping, viral marketing berpengaruh langsung positif terhadap impulsive shopping, hedonic shopping berpengaruh langsung positif terhadap impulsif shopping.Kata kunci: Viral Marketing, Hedonic Shopping, Impulsif Buying
Analisis Harga Pokok Produksi Pada Usaha Furniture Mebel Istana Jati Di Pekalongan Lampung Timur Suryadi Suryadi; Durotun Nasikah; Vika Agustin Anggraini
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.1996

Abstract

From the research results, Jati Palace Furniture has not used the right application method so that the cost of production has not been adequate. The purpose of this study was to determine the determination of the cost of production using the full costing method & the variable costing method. In this study, the analytical tool used was the full costing method. & Variable Costing Method. The results show that it is better to use the Variable Costing Method because the cost of the cost of production is lower but the profit earned is high while using the Full Costing Method the cost of the cost of production is higher but the profit earned is lower. Suggestions related to the research This is to apply the cost of the product in determining the selling price of tables, chairs and beds on the Jati Palace Furniture, it is better to use the variable costing method because it is much cheaper and can reduce the cost of correct production costs.
Pengaruh Strategi Marketing Mix (Bauran Pemasaran) Dalam Meningkatkan Usaha Mikro, Kecil Dan Menengah (UMKM) Di Kota Metro Durotun Nasikah; Fitriani Fitriani; Yoga Prasetyo Wibowo
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2586

Abstract

Micro, Small, and Medium Enterprises (SMEs) are currently the largest segment of national economic actors. Small industry plays an important role as a tool for the community as a solution to survive the economic crisis. SMEs can help the government to reduce the number of unemployed. So that in Indonesia, small businesses are often associated with government efforts to reduce unemployment, fight poverty and equalize income. Many products produced by MSMEs are currently able to compete in the domestic market. Some MSMEs still have various external and internal weaknesses, such as being less creative and innovative in creating new products, and not knowing what the market needs. The purpose of this study is to determine whether product, price, promotion, and location have a joint effect on the marketing performance of Micro, Small, and Medium Enterprises. This study used a quantitative approach and the sample this study was only taken from as many as 80 UMKM consumers. The data analysis technique used is the validity test, reliability test, normality test, linearity test, and homogeneity test. Testing the analytical model in this study using multiple linear regression analysis, t-test, f test, and r determination. Based on the results of the study using the t-test, it was found that the product had a significant effect on the marketing performance of Micro, Small, and Medium Enterprises, the price had no significant effect on the marketing performance of Micro, Small and Medium Enterprises, the promotion had no and no significant effect on the marketing performance of Micro, Small and Medium Enterprises. , location has a significant effect on the marketing performance of Micro, Small, and Medium Enterprises. From the f test, it is found that product, price, promotion, and location together have a significant effect on the marketing performance of Micro, Small, and Medium Enterprises.
Pengaruh Harga, Keanekaragaman Produk Dan Minat Beli Terhadap Keputusan Pembelian Produk Fashion Pada Toko Amie Metro Durotun Nasikah; Jati Imantoro; Eliyani Eliyani
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2636

Abstract

ABSTRACT Due to the large number of similar businesses, the business competition between these businesses is getting tougher where several factors that become competitive include prices, product diversity and the ability to create consumer buying interest. The main problem of this study aims to determine the effect of price, product diversity, and buying interest on purchasing decisions for fashion products at Amie Stores Metro. The research design is quantitative research or verification research. The method used in this research is price, product diversity, wants and needs, purchasing decisions and lifestyle. The population and sample of the study were students of the Management Study Program, Faculty of Economics and Business, University of Muhammadiyah Metro Batch 2018 with the number of samples taken as many as 68 students. Data collection techniques using questionnaires. The analytical tool used is data quality analysis and multiple linear regression with the SPSS program. The results showed that the price had no effect on consumptive behavior. Product diversity, and partial desire have a positive and significant effect on consumptive behavior. improve student purchasing decisions. Price, product diversity, and desire simultaneously have a positive and significant influence on consumptive behavior. Lifestyle moderates or increases the influence of price, product diversity, and desirability on consumer behavior.
Co-Authors Dinda Kurnia Saputri Eka Buana Putri Eliyani Eliyani Fitriana Dewi Fitriani Fitriani harlley davidson Ilham Prima Bhaswara Irwan Yuliyanto Jati Imantoro Ladi Arma Yuda Mahmud Arifudin Novita Ardiyanti Rian Falentiyo Selamet Fuadi Suharto Suharto Suryadi Suryadi Suwarto Suwarto Vika Agustin Anggraini Yoga Prasetyo Wibowo