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All Journal Jurnal Santiaji Pendidikan (JSP) JUIMA : Jurnal Ilmu Manajemen Jurnal Mitra Manajemen Jurnal Mitra Pendidikan Fokus Ekonomi OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Manajemen Dirgantara Jurnal EK dan BI Journal of Applied Management and Accounting Science (JAMAS) Prosiding Konferensi Nasional PKM-CSR Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Manajerial Bisnis Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Jurnal Ekonomi, Manajemen, Akuntansi MAP (Jurnal Manajemen dan Administrasi Publik) JURNAL EKONOMI BISNIS DAN MANAJEMEN Al-ATHFAL: Jurnal Pendidikan Anak AL-ATHFAL: Jurnal Pendidikan Anak Jurnal Ekonomi Bisnis dan Manajemen Fokus Abdimas Engagement: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Bisnis dan Sosial
Mei Indrawati
Universitas Wijaya Putra
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Nursing Public Health Social Sciences Transportation Other

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Journal : OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi

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EVALUASI KRITIS GREEN MARKETING SEBAGAI BRAND IMAGE PADA STARBUCKS TUNJUNGAN PLAZA SURABAYA Mei Indrawati
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 1 (2023): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/oikos.v8i1.10563

Abstract

This research was conducted at Starbucks Coffee Shop Tunjungan Plaza Kota Surabaya. The urgency of this study is understanding Starbucks' operations to the local environment, natural resource use, waste management, and contribution to environmental problems. The formulation of the research problem is: 1) How is the implementation of green marketing at Starbucks Tunjungan Plaza Kota Surabaya? 2) How can green marketing become a brand image in the community? 3) What are the obstacles faced by Starbucks in implementing green marketing strategies and practices in the city of Surabaya? This research method is a qualitative descriptive study that explains phenomena based on research findings combined with the use of relevant theories. This research data analysis technique includes data triangulation based on primary data and secondary data. The results showed Starbucks coffee shops created a significant positive impact through recycling programs, coffee bean sourcing and waste reduction. This combination has a high responsibility and concern for the environment that gives rise to a strong emotional attachment with customers. The secret to the success of Starbucks coffee shops is the combination of green marketing and a strong brand image that is the main driver of sustainable business success in society and the environment.
Co-Authors Abdul Aziz Akhmad Subhan Suyuthi Al Amin Alim Suwantono Anton Sugiarto Apsari Fajar Prihantini, S. S., M.Pd Ardianto Arifudin Aulia Safira Putri Bambang Winarto C. Sri Hartati C. Sri Hartati Damayanti, Nia Wahyu Didis Alamsyah Dr. Hj. Fatimah Riswati Dwi Lesno Panglipusari Eko Wahyu Hidayat Udjut Saputra Etha Yulian Restanti Evi Aprilia Fahril Oktavio Farid Hidayat Filla Dika Nur Azizah Fransisca Romana Sunarmi Hidayat Hidayat Ika Prahastuti Reverawati Imam Mahmud Yeni Imroatul Firdausiyah jurnalpps pps Karlin Karlin Kartini Habdullah Kobin Prasetyo Liza Alif Siswanti M. Cholilur Rohman Machrus Ali Megasari Rismawardani Meritta Nurlia Sasanti Mey Linda Dwi Khusnarini Muchammad Farid Muhamad Amin Muninghar Muninghar Muninghar Muninghar Nanik Farida Nugroho Mardi Wibowo Nugroho Tri Handoko Nur Halima Nurul Jannah Prasetyo, Indra Priyo Handoko Randy Putra Setiawan Rinda Eva Yenny Utami Rochima Wati Rusdiyanto Rusdiyanto Rusmani Rusmani Sayekti Suindyah Dwiningwarni Soenarmi Soenarmi Soenarmi Soenarmi Soenarmi Soenarmi Soetedjo Soetedjo Sri Hartati Suwono Budi Hartono Syaifuddin Syamsiyah Yuli Dwi Andari Taufik Isnanto Vingki Kurnia Sari Woro - Utari Woro - Utari Woro Utari Yudhy Dwi Yanto Yurilla Endah Muliatie Yuseriza Anugerah Leksana Yuswa Dolar Tri Sendik Aksa Zainul Hakim