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All Journal AGRIEKONOMIKA Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Agriprima : Journal of Applied Agricultural Sciences Martabe : Jurnal Pengabdian Kepada Masyarakat Comment: an International Journal of Community Development PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Hexagro Jurnal Ekonomi Manajemen Jurnal MEBIS (Manajemen dan Bisnis) Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Agroteknologi Pertanian dan Publikasi Riset Ilmiah (JAPPRI) Jurnal Sosiologi Pertanian dan Agribisnis Jurnal Riset Rumpun Ilmu Tanaman Gunung Djati Conference Series Metta: Jurnal Penelitian Multidisiplin Ilmu Jurnal Teknologi Pangan dan Ilmu Pertanian Jingler: Jurnal Teknik Pengolahan Pertanian
Dona Setia Umbara
Universitas Perjuangan Tasikmalaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Comment: an International Journal of Community Development

 1 
MARKETING MIX EXTENSION TO BOOST DISTRIBUTION PRODUCT OF CATFISH SHREDDED Ristina Siti Sundari; Dona Setia Umbara; Andri Kusmayadi; Adnan Arshad
Comment: an International Journal of Community Development Vol 1 No 2 (2019)
Publisher : Perkumpulan Peneliti Ilmu Lingkungan - Green Visioneers

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Abstract

To success “Gemarikan” program such government’s design needed creativity along the process. One of creative process was shredded making. This way had a good prospect to be developed nevertheless the circulation of capital oftentimes stuck due to not sold completely but left in the market due to the consignation system ever. This community engagement aimed to increase Catfish shredded marketing to break capital and product circulation stuck dealing with ran well and sustainable business and also create new entrepreneur throughout Small and Middle Entrepreneurs in the county. The method used extension and implementation possible marketing mix. The result defined that producer was helped by these strategies for distributing, marketing catfish shredded faster than before deal with combining between direct selling, reselling and using market place of social media. In addition, the students begin to blaze the way to be an entrepreneur.
Co-Authors Ade Rahmawati Adnan Arshad Andi Wiyanto Andri Kusmayadi Ari Arisman Asya Utari Rahmawati Bintang Gentzora Budhi Wahyu Fitriadi D Yadi Heryadi Delis Rohbiah Eka Purna Yudha Eri Setiawan Fahmi Rizal Abdul Azis Fanny Agustina Hasan Hani Naziah Hikmatyar, Missi Irsyad Padjari Laras Pratiwi Lies Sulistoyowati Lies Sulistyowati Mohamad Arief Setiawan Muhammad Nurdin Yusuf Nurdiansyah Nurdiansyah Ovie Khopipah Reni Hidayati Reny Hidayati Ristina Siti Sundari Riva Lailatul Qomariah Roni Roni Ruri Abdul Gani Samuel Lantip Wicaksono Sani Khoerunnisa Selvy Isnaeni SETIAWAN, IWAN Siti Karmilah Siti Nurhidayah Soni Ariana Trisna Insan Noor Trisna Insan Noor Yeni Somantri