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All Journal Jurnal Pendidikan dan Pemberdayaan Masyarakat Inspiratif Pendidikan Jurnal Pendidikan Nonformal Didaktis: Jurnal Pendidikan dan Ilmu Pengetahuan International Journal of Supply Chain Management Jurnal Ilmiah Mandala Education (JIME) KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Dinamika Manajemen Pendidikan (JDMP) Community Development Journal: Jurnal Pengabdian Masyarakat ABSYARA: Jurnal Pengabdian Pada Masyarakat IJORER : International Journal of Recent Educational Research Edukasia: Jurnal Pendidikan dan Pembelajaran Kelola: Jurnal Manajemen Pendidikan
Soedjarwo .
Universitas Negeri Surabaya
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Journal : KOLOKIUM: Jurnal Pendidikan Luar Sekolah

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Assistance in the Management of Entrepreneurship-Based Nonformal Educational Institutions and Institutional Digital Marketing Wiwin - Yulianingsih; Gunarti Dwi Lestari; Soedjarwo Soedjarwo; I Ketut Atmaja; Shobri Firman Susanto; Mita - Lutviatiani
KOLOKIUM Jurnal Pendidikan Luar Sekolah Vol 11, No 2 (2023): Kolokium : Publishing October 2023
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/kolokium.v11i2.610

Abstract

The low knowledge and interest of the community to glance at the existence of Community Learning Centers (CLC) as non-formal educational institutions is often a problem for administrators to maintain the existence of non-formal education in the community. Therefore, it is necessary to assist in the management of non-formal educational institutions based on entrepreneurship and digital marketing as a self-branding effort for community learning center institutions. This activity was carried out by applying training and mentoring methods which were carried out in several stages, namely identification and survey, followed by socialization and implementation, the activity stage, and the last stage was evaluation. This activity was carried out at the Budi Utama Community Learning Center in Surabaya, and attended by managers of non-formal educational institutions throughout the city of Surabaya. The results obtained from this activity were seen through the performance of the speakers, target participants, participants' abilities after mentoring, and the implementation of post-coaching skills by the managers, and overall satisfactory results were obtained and the assisting participating institutions could implement the material well in managing their institutions. So, it can be concluded that this activity can be carried out as an effort to develop potential while increasing the income of CLC institutions so that institutions can experience financial development.
Co-Authors Achmad Zainuri Arif Dewie Tri Wijayati W Dewie Trie Wijayati Endang Sri Wahyuni Erni Rosminingsih Erny Roesminingsih Gracedelia Jeannywelasny Ngasa Gunarti Dwi Lestari I Ketut Atmaja I Ketut Atmaja Indah Noer Ashfarina Indriyati Adawiyah Mahmud Tontowi MARIA VERONIKA ROESMININGSIH Meita Santi Budiani Mita - Lutviatiani Monica Widyaswari Muhammad Darwisy Al Mubarok Muhammad Ilham Musthof Muhammad Ismail Sholeh Mukhammad A Karim Mukhlas Samani Nilna Tintan Estiana Rivo Nugroho Shobri Firman Susanto Siti Muniroh SJAFIATUL MARDLIYAH Sugi Hartono Toho Cholik Mutohir Widodo Widodo windasari windasari Wiwin - Yulianingsih Wiwin Yulianingsih Yatim Riyanto Yatim Riyanto Yundari, Yundari