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All Journal UNEJ e-Proceeding IJEBD (International Journal Of Entrepreneurship And Business Development) Oeconomicus Journal of Economics Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Empowerment Society Journal of Economics Development Issues
Khoirul Ifa
Institut Teknologi Dan Bisnis Widya Gama Lumajang
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : Empowerment Society

 1 
Pendampingan Inovasi Produk dan Pemasaran pada Kelompok Usaha Kue Ladrang Di Desa Karangsono Kecamatan Bangsalsari: Kabupaten Jember Khoirul Ifa
IMPOWERMENT SOCIETY Vol 1 No 1 (2018): Februari
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v1i1.164

Abstract

This activity aims to develop product and marketing innovation in ladrang pastry business group in karangsono village sub district bangsalsari jember district so that the product has high competitiveness. The method of community service activity has several stages: (1) Survey: The survey activity will be conducted to see the business condition of the partner, (2) Interview: The purpose of the interview is to explore information related to the problems of the partner and also to find the solution, (3) packaging and product taste variance: The packaging innovation practice is assisted by lecturers by designing more attractive and unique packaging, while the taste variances are accompanied by lecturers, (4) Monitoring and evaluation: Monitoring and evaluation activities will be conducted periodically until partners can produce innovative products so that the target and outcome of this program can be achieved. The Target of Community Service Activities of this cake ladrang business group in Karangsono Village, Jember Regency are: (1) Market expansion, not only marketing in local village stalls but in nearby areas such as Lumajang. (2) Improvement of product quality both taste and packaging innovation.
Home Industry Soybean Milk Marketing Assistance Khoirul Ifa
IMPOWERMENT SOCIETY Vol 3 No 1 (2020): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v3i1.580

Abstract

This activity aims to assist product packaging innovation, innovate flavors and product variances, and provide marketing assistance. The approach offered for solving partner problems consists of surveys, interviews, practice, monitoring and evaluation. The product innovation and marketing assistance that has been proposed has succeeded in making soy milk packaging more attractive and varied, while the innovation in the taste of soy milk also makes the product taste different from before, marketing assistance makes partners more competitive and can expand the market This activity is fully supported by the soy milk business group, because it succeeded in providing new ideas in terms of providing packaging design, flavor variance innovation and product marketing.
Commercialization of Handicraft Products from Water Hyacinth in Aren Handicrafts Khoirul Ifa; Ria Meilan; Ani Yulianti
IMPOWERMENT SOCIETY Vol 6 No 2 (2023): August 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v6i2.1090

Abstract

The superior product of Aren Handicraft is a product made from water hyacinth which has not been commercialized in the market and is not well known by the public, therefore this product needs to carry out product commercialization with innovation and promotion. The objectives of this activity are: online promotional assistance through social media and e-commerce and product innovation assistance, through the creation of unique and attractive new products. The approach methods offered to solve partner problems consist of surveys, interviews, online promotion assistance, product innovation assistance, monitoring and evaluation. Based on the results of the PKM implementation, several informants said that the product was quite interesting because there were not many businesses that could make handicrafts made from water hyacinth. The business capital is IDR 5,000,000. The price of the product depends on the type of product, baskets of water hyacinth are priced at 55,000-65,000 while palcemates cost 24,000-30,000. The marketing area for water hyacinth products is the local area of Jember, namely the area around the sub-districts of Bangsalsari, Umbulsari, Balung, Puger and its surroundings. The scope of online marketing covers all regions of Indonesia. Promotion through online media such as Instagram, TikTok, website and marketplace Shopee, Bukalapak. The form of product innovation from Aren Handicraft varies from new product innovations such as tissue holders and several products to photo props and hampers.
Co-Authors Ani Yulianti Deni Juliasari, Deni Fauzan Muttaqien Fetri Setyo Liyundira Fitria Ardiansyah Hikmawatul Hidayah Indrianasari, Neny Tri Kasno Kasno Kurniawan Yunus Moh. Hudi Setyobakti Moh. Yahdi Muhamad Ali Nawangsih Nawangsih Nawangsih, Nawangsih Neny Tri Indianasari Neny Tri Indrianasari Neny Tri Indrianasari Ninik Lukiana Ninik Lukiana Ria Meilan Tri Palupi Robustin, Tri Palupi Wahyuning Murniati