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All Journal Jurnal Akuntansi dan Pajak JURNAL PUNDI Economics and Digital Business Review Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Bina Bangsa Ekonomika Journal of Community Service JURNAL ECONOMINA SWARNA Jurnal Publikasi Ilmu Manajemen Jurnal Kewirausahaan dan Manajemen Bisnis: Cuan Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Point Equilibrium Manajemen dan Akuntansi
Magdalena, Maria
Sekolah Tinggi Ilmu Ekonomi KBP
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP VOLUME PENJUALAN VIVO PADA J-BROSS COMPUTER DAN SMARTPHONE PADANG Maria Magdalena; Irwansyah Putra
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i1.194

Abstract

This study has a problem formulation, namely whether tangible affects sales volume on J-Bross Computer and Smartphone Padang, reliability affects sales volume on J-Bross Computer and Smartphone Padang, responsiveness affects sales volume on J-Bross Computer and Smartphone Padang, empathy affect sales volume on J-Bross Computer and Smartphone Padang, assurance affect sales volume on J-Bross Computer and Smartphone Padang and whether brand image affects sales volume on J-Bross Computer and Smartphone Padang. This study aims to determine the effect of tangible, reliability, responsiveness, empathy, assurance and brand image on sales volume at J-Bross Computer and Smartphone Padang. This type of research is quantitative research. The sample consists of 74 customers at J-Bross Computer and Smartphone using accidental sampling. Analysis of the data used is multiple linear regression analysis, classical assumption test, and hypothesis testing. The results showed that the Tangible, Responsiveness, Empathy and Brand Image variables partially had no effect on Sales Volume at J-Bross Computer and Smartphone Padang. While the Reliability and Assurance variables have a positive and significant effect on Sales Volume at J-Bross Computer and Smartphone Padang
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA PADA PT. HAYATI PRATAMA MANDIRI PADANG Maria Magdalena; Mido Fauzis
JURNAL ECONOMINA Vol. 2 No. 2 (2023): JURNAL ECONOMINA, Februari 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i2.347

Abstract

Penelitian ini memiliki rumusan masalah yaitu apakah promosi mempengaruhi keputusan pembelian di PT. Hayati Pratama Mandiri Padang dan apakah kualitas produk mempengaruhi keputusan pembelian di PT. Hayati Pratama Mandiri Padang. Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan kualitas produk terhadap keputusan pembelian di PT. Hayati Pratama Mandiri Padang. Jenis penelitian ini adalah penelitian kuantitatif. Sampel terdiri dari 91 pelanggan di PT. Hayati Pratama Mandiri Padang menggunakan accidental sampling. Analisis data yang digunakan adalah analisis regresi linier berganda, uji asumsi klasik, dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa variabel Promosi dan Variabel Kualitas Produk berpengaruh positif dan signifikan terhadap keputusan pembelian di PT. Hayati Pratama Mandiri Padang.
PEREKONOMIAN MASYARAKAT KELURAHAN PURUS RW 07 DI TENGAH PANDEMI COVID-19 Irdha Yusra; Lidya Martha; Riri Mayliza; Maizul Rahmizal; Maria Magdalena; Habibatul Hidayati; Juarsa Badri; Helmi Prilia Aldino
Journal of Community Service Vol 4 No 1 (2022): JCS, June 2022
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.679 KB) | DOI: 10.56670/jcs.v4i1.76

Abstract

Tujuan dari kegiatan pengabdian masyarakat ini, yaitu: Mengetahui sejauh mana kelangsungan perekonomian bagi usaha Border Er dengan membuat masker sebagai salah satu bentuk kreatifitas yang dilakukan guna menambah pendapatan bagi para ibu-ibu penjahit di tengah kondisi Pandemik Covid-19. Kegiatan dilaksanakan pada Semester Genap Tahun Akademik 2019/2020, tepatnya Minggu, 31 Mei 2020. Tempat pelaksanaan pengabdian masyarakat ini adalah Jl. Rambai Gang Makmur RW 07 Kelurahan Purus Kecamatan Padang Barat Kota Padang. Berdasarkan hasil pertemuan dengan pemilik usaha Bordir ER, diperoleh suatu solusi sumber ekonomi di masa Covid-19 bagi ibu-ibu di RW 07 Kelurahan Purus Kecamatan Padang Barat Kota Padang, yaitu dengan menjahit masker. Empat puluh penjahit teah diberdayakan oleh Ibu ER. Ibu-ibu penjahit sangat merasakan dampak positif karena dapat memperoleh pendapatan guna menunjang ekonomi rumh tangga.
Persepsi Harga Dan Fasilitas Pada Kepuasaan Pengunjung Di Marawa Beach Club Di Kota Padang Maria Magdalena; Widya Permatasari
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 2 (2023): Juni : Jurnal Publikasi Ilmu Manajemen
Publisher : POLITEKNIK PRATAMA PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i2.1645

Abstract

Based on the formulation of the problem in this study is how the influence of price perception on visitor satisfaction at Marawa Beach Club in Padang City and how the influence of facilities on visitor satisfaction of Marawa Beach Club in Padang City. This type of study uses quantitative methods, data collection through the distribution of questionnaires to 100 respondents with the sampling used in this study is non-probability sampling with accinndetal sampling techniques. By using instrument tests, validity tests and reality test, deskriprif tests, classical assumption tests normality tests, multicollinearity tests and heteroschidasticity tests then multiple linear regression and hypothesis tests with the help of SPSS applications. The results of the study show that price perception has a positive and significant effect on visitor satisfaction and facilities have a positive and significant effect on visitor satisfaction. So it can be concluded in this study found that the variables of price perception and facilities have a positive and significant effect on visitor satisfaction at Marawa Beach Club in Padang City. Where the calculated t value is greater than the table t.
Digital Marketing, Traditional Marketing, Dan Word Of Mouth (WOM) Terhadap Penjualan Donat Nagoya Di Kota Padang Winda Nofrida Sari; Maria Magdalena
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 2 (2023): Juni : Jurnal Kewirausahaan dan Manajemen Bisnis
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1329.831 KB) | DOI: 10.59603/cuan.v1i2.11

Abstract

Based on the formulation of the problem in this study is whether Digital Marketing has an effect on sales of Nagoya Donuts in Padang City, does Traditional Marketing affect sales of Nagoya Donuts in Padang City and does Word Of Mouth (WOM) affect sales of Nagoya Donuts in Padang City. This type of research uses quantitative methods, collecting data by distributing questionnaires to 98 respondents using accidental sampling techniques. By using instrument testing, (validity test and reliability test), classical assumption test (normality test, multicollinearity test and heteroscedasticity test) then multiple linear regression and hypothesis testing with the help of the SPSS application. The results of the study show that Digital Marketing has a positive and significant relationship to Sales of Nagoya Donuts in Padang City, Traditional Marketing has a positive and significant relationship to Sales of Nagoya Donuts in Padang City and Word Of Mouth has a positive and significant relationship to Sales of Nagoya Donuts in Padang City . So it can mean that in this study it was found that the variables Digital Marketing, Traditional Marketing and Word Of Mouth had a positive and significant effect on Sales at Nagoya Donuts in Padang City
Pengaruh Desain Produk, Harga Dan Labelisasi Halal Terhadap Keputusan Pembelian Mie Samyang Masyarakat Bidar Alam Solok Selatan Pram Agusta; Maria Magdalena
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.190

Abstract

This study aims to examine the effect of product design on purchasing decisions for samyang noodles in the Bidar Alam Solok Selatan community. to test the effect of price on purchasing decisions for samyang noodles, the people of Bidar Alam Solok Selatan. And to test the effect of halal labeling on purchasing decisions for samyang noodles, the people of Bidar Alam Solok Selatan. This type of research is quantitative, where this research uses numerical data and the research process emphasizes objective measurement of results using statistical analysis. The population in this study are people who buy samyang noodles. The sampling technique used is purposive sampling. The number of samples is 70 people obtained by using the hair formula. The types of data used in this study are quantitative and qualitative data. The data sources are primary and secondary data sources. The data analysis technique uses multiple linear regression with the help of the SPSS version 21.00 program. The hypothesis was tested using the t test at α = 0.05. The results of this study indicate that product design, price and halal labeling have a positive and significant effect on purchasing decisions for samyang noodles for the people of Bidar Alam Solok Selatan.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, KOMUNIKASI DAN MOTIVASI KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADAPT. BPR CINCIN PERMATA ANDALAS KABUPATEN PADANG PARIAMAN Maria Magdalena; Andree Putra; Patria Nagara
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 3 No. 1 (2021): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v3i1.15

Abstract

Success in a company or organization cannot be separated from the role of company leaders incommunicating, motivating employees to get better productivity at work to achieve the company'sdesires. The problems that often occur at PT. BPR Cincin Permata Andalas is still the existence ofemployee negligence in carrying out the duties assigned by the leader, so that the duties given by theleader are not conveyed properly so that it can harm the company or agency, there are employeeswho do not understand the directions given by the leader so that employees cannot achieve the targetsset by the leader of the company. The purpose of this study was to determine the Effect ofTransformational Leadership, Communication and Work Motivation on Employee Productivity at PT.BPR Cincin Permata Andalas, Padang Pariaman Regency. This type of research is quantitative. Thenumber of respondents that can be used in this study are 49 employees of PT. BPR Cincin PermataAndalas. The results showed that transformational leadership had an effect on work productivity, theT value was 2.124 with a p value of 0.039. Communication has no effect on employee workproductivity, the T value is -1.186 with a p value of 0.242. Work motivation has an effect on workproductivity, the T value is 3.385 with a p value of 0.001. It is expected that companies will hold moreor condition employees to be more interactive among themselves, such as adjusting room positionsand work unit positions on a regular basis so that fellow employees can have more. a closerrelationship between their peers, or also increase the number of family gathering events so as to buildmore intense communication between fellow employees and also to the leadership
GREEN MARKETING, PENGETAHUAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK BENING’S DI ROSI STORE SOLOK-SELATAN Wulan Rahmadani; Maria Magdalena
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.457

Abstract

Based on the formulation of the problem in this study is whether green marketing affects purchasing decisions on clear cosmetics's at rosi store South Solok, whether knowledge affects purchasing decisions on clear cosmetics's at rosi store South Solok and. Through the sample questionnaire method using the slovin formula, there were 85 respondents. Does trust affect the purchase decision on clear cosmetics's at Rosi store South Solok? Through the sample questionnaire method using the slovin formula, there were 85 respondents.with the sampling used in this study is probability sampling. By using instrument test testing, validity test and reality test, descriptive test, classical assumption test, normality test, multicollinearity test and heteroschidasticity test, then multiple linear regression and hypothesis test with the help of SPSS application. The results of the study show that green marketing  has a positive and significant effect on purchasing decisions on clear cosmetics's at rosi store South Solok, knowledge has a positive and significant effect on purchasing decisions on clear cosmetics's at rosi store South Solok and  trust has a positive and significant effect on purchasing decisions on clear cosmetics's at rosi store South Solok. So it can be concluded in this study found that green marketing variables, knowledge and trust have a positive and significant effect on purchasing decisions on clear cosmetics's at Rosi store South Solok. Where the calculated t value is greater than the table t
Pengaruh Marketing Mix terhadap Perilaku Konsumen dalam Pembelian Sepeda Motor Honda Beat di Kampus STIE KBP Padang Adrizal Adrizal; Maria Magdalena
JURNAL ECONOMINA Vol. 3 No. 1 (2024): JURNAL ECONOMINA, Januari 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v3i1.1131

Abstract

Industri otomotif berkembang luar biasa di Indonesia, yang ditandai dengan peningkatan jumlah kendaraan bermotor dari tahun ke tahun. Honda, sebagai pemimpin pasar produsen sepeda motor yang produknya yaitu seri Beat paling banyak dicari oleh masyarakat Indonesia, tentu belum bisa berpuas diri. Apakah kualitas produk mempengaruhi perilaku konsumen dalam pembelian motor Honda Beat di STIE KBP kampus Padang? Penelitian ini dilakukan untuk melihat pengaruh kualitas produk terhadap perilaku konsumen dalam pembelian sepeda motor Honda Beat di STIE KBP kampus Padang dengan menerapkan perbandingan antara kualitas produk dan perilaku konsumen. Teknik pengambilan sampel yang digunakan adalah metode accidental/incidental sampling. Data dalam penelitian ini adalah data kualitatif dan kuantitatif, dimana data kualitatif adalah data yang tidak dapat dihitung dengan menggunakan angka, namun kuantitatif adalah data yang dapat dihitung dalam bentuk angka. Metode pengumpulan data yang digunakan dalam penelitian ini menggunakan angket dan wawancara mengenai profil kampus, gambaran umum kampus dan daftar mahasiswa. Pengujian dilakukan dengan menggunakan metode uji asumsi klasik seperti: uji normalitas; uji multikolinearitas; uji heteroskedastisitas; uji autokorelasi.
PEMANFAATAN DIGITAL MARKETING PADA UMKM GUNA MENINGKATKAN PENJUALAN Juarsa Badri; Henryanto Abaharis; Alfian Alfian; Maria Magdalena; Nidia Anggreni Das
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 12 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Desember 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i12.1066

Abstract

Penerimaan teknologi dan internet di masyarakat sudah sangat luas sehingga tidak heran kegiatan pemasaran secara digital dijadikan pilihan utama oleh kalangan pengusaha, hal ini juga diaplikasikan oleh para penggiat Usaha Mikro Kecil dan Menengah (UMKM). Banyaknya digital marketing yang dipakai oleh para pemasar, membuktikan bahwa digital marketing memiliki banyak kelebihan dan manfaat guna perkembangan usaha. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan pengenalan dan pelatihan terhadap para penggiat UMKM yang berada di Kota Padang, Provinsi Sumatra Barat. Diharapkan melalui kegiatan ini para penggiat UMKM mampu meningkatkan penjualannya demi keberlangsungan usahanya.
Co-Authors Abaharis, Henryanto Adinda Suci Ramadhani Adrizal Adrizal Agus Satria Prama Diva Alfian Alfian Andree Putra Armansyah Armansyah Arpen Arpen Badri, Juarsa Fernos, Jhon Helmi Prilia Aldino Hidayati, Habibatul Ingat Budi Berkat Irdha Yusra Irwansyah Putra Kristian Zilliwu Martha, Lidya Mayliza, Riri Mido Fauzis Musthafa Musthafa Nersi Ulan Sari Nidia Anggreni Das Patria Nagara Pram Agusta Rahmizal, Maizul Rivandi, Muhammad Suroso Winardi Widya Permatasari Wilzarwan Wilzarwan Winda Nofrida Sari Wulan Rahmadani Zusmawati Zusmawati