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All Journal Jurnal Ekonomi : Journal of Economic Forum Agribisnis Akuntabel : Jurnal Ekonomi dan Keuangan Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURISMA: Jurnal Riset Bisnis & Manajemen JUDICIOUS: Journal of Management ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Transformasi Manageria: Journal of Islamic Education Management JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Business and Management Inaba
Palupi Permata Rahmi
Universitas Indonesia Membangun (INABA)
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen

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Industri kreatif unggul melalui strategi inovasi dan pentahelix collaboration: langkah pemulihan bisnis di covid19 Asti Nur Aryanti; Palupi Permata Rahmi; Suryana Suryana; Heny Hendrayati; Agus Rahayu
Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Vol 19, No 1 (2023): Februari
Publisher : Faculty of Economics and Business, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i1.12513

Abstract

Artikel ini bertujuan untuk membuat kerangka pemetaan strategi inovasi dan pemetaan peranan stakeholder dalam pentahelix collaboration. Metode penelitian yang digunakan adalah metode kualitatif dengan analisis deskriptif. Pengambilan data dilakukan melalui in depth interview kepada pelaku bisnis di industri kreatif unggulan dan melalui studi pustaka. Hasil penelitian menunjukan bahwa dalam hal strategi pemasaran inovasi dalam pemahaman teknik promosi melalui media online masih lemah sehingga sangat bergantung kepada pemasaran secara offline di toko/gerai. Selain itu, pelaku usaha tidak melakukan riset awal sebelum melakukan inovasi produk sehingga produk yang dipasarkan belum tentu diterima konsumen. Strategi inovasi organisasi di industri ini juga belum optimal dimana para pelaku usaha tidak memperhatikan dengan baik tujuan bisnis yang dijalankanya sehingga pengelolaan organisasi seperti struktur organisasi dan pembagian tugas tidak sesuai. Dalam prosesnya, para aktor yang terlibat dalam kolaborasi pentahelix akademisi (A), bisnis (B),Community (C), Goverment (G) dan media (M)) memiliki kapasitas dalam penentuan strategi inovasi yang berkaitan dengan inovasi produk, proses, pemasaran, inovasi organisasi dan dapat mengembangkan strategi dengan menjalin kerjasama bersama aktor lainnya. Akademisi memiliki peran sebagai konseptor. Bisnis bertindak sebagai enabler. Community sebagai akselerator. Government beperan sebagai regulator. Media sebagai fasilitator yang menjembatani industry dengan khalayak masayarakat.
Digital innovation strategy for creative industries: responding to competition challenges in the digital age Asti Nur Aryanti; Suryana Suryana; Heny Hendrayati; Palupi Permata Rahmi; Fanji Wijaya; Listri Herlina
INOVASI Vol 19, No 2 (2023): Mei
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i2.13604

Abstract

The creative industries should be able to keep up with competitors' strategies to survive in the contemporary business environment. The depth of the digital touch in every company operation encourages business people to adapt it while developing new products. The purpose of this study was to present an overview of the digital-based innovation strategies employed by the leading creative industries in Bandung. Using a descriptive analysis strategy, the research method employed was qualitative. Techniques for data collection included literature reviews, field investigations, questionnaires, and in-depth interviews. The study's findings demonstrated that strategies for digital-based innovation were not conducted to their full potential. In this particular industry, there was insufficient growth of digitally based products and services, limited responsiveness to digital solutions provided by competitors, a lack of differentiation from competitors, relatively few platforms for digitally based products that were different from competitors, and poor product development. There were no newly developed digital products on the market. In addition, only the process innovation strategy received a positive response regarding the dimensions of a digital-based innovation strategy, even though most were still far from the digitalization process. However, digital implementation was absent from the organization's marketing and product innovation strategies, making them appear inefficient.
Business performance of MSMES in terms of entrepreneurial competencies and entrepreneurial orientation Palupi Permata Rahmi; Suryana Suryana; Heny Hendrayati; Asti Nur Aryanti; Listri Herlina
Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Vol 19, No 3 (2023): Agustus
Publisher : Faculty of Economics and Business, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i3.13607

Abstract

This study aims to analyse the effect of entrepreneurial competencies and entrepreneurial orientation on business performance in the MSMEs Sub-Sector of Creative Industry in Bandung City. By distributing questionnaires to all respondents, the data sample is collected from 50 MSMEs. Quantities research method with SPSS analytical tool was used in this study. The results of this study indicate that entrepreneurial competencies partially affect business performance. Meanwhile, the entrepreneurial orientation variable partially influences business performance. Simultaneously, entrepreneurial competencies and entrepreneurial orientation affect business performance. The results of this research can be expected to contribute to the study of strategies and policies for the development of competencies and entrepreneurial orientation of MSMEs.
Co-Authors Agus Rahayu Asti Aldila Dewiyani Asti Nur Aryanti Ayu Rahayu Budi S Purnomo Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Eneng Riskayani Erna Herlinawati Fanji Wijaya Heny Hendrayati Heny Hendrayati Heny K Daryanto Heny Kuswanti Suwarsinah Daryanto Herlia Firgiawati Sandra Imas Purnamasari Inanda Pranesty Karamang, Ezra Listi Herlina Listri Herlina Mohamad Ilham Nurul Kamalin Muhamad Sidik Ramdhan Rama Chandra Jaya Ratna Winandi Ratna Winandi Reza Afra Nabila Rini Oktapiani Rofaida, Rofi Shanty Novitasary Suryana Suryana Suryana Suryana Syamsul Hadi Senen, Syamsul Hadi