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All Journal Jurnal Ekonomi : Journal of Economic Forum Agribisnis Akuntabel : Jurnal Ekonomi dan Keuangan Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURISMA: Jurnal Riset Bisnis & Manajemen JUDICIOUS: Journal of Management ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Transformasi Manageria: Journal of Islamic Education Management JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Business and Management Inaba
Palupi Permata Rahmi
Universitas Indonesia Membangun (INABA)
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : JUDICIOUS: Journal of Management

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Pengaruh Harga dan Kualitas Produk terhadap Minat Beli Produk Yamaha N-Max (Studi : Yamaha Istana Motor Kuningan) Mohamad Ilham Nurul Kamalin; Palupi Permata Rahmi, S.P., M.Si; Dr. Erna Herlinawati, S.E., M.Si
JUDICIOUS Vol 4 No 1 (2023): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v4i1.1262

Abstract

In the past, motorcycles were included in secondary goods, but in the present era, motorcycles are included in primary goods. This is because motorbikes are a necessity that must be met and must be owned by every individual. Primary needs are the basic needs needed by humans. While the secondary needs are the needs to complement the primary needs themselves. Tertiary needs in general are needs that are fulfilled to express the social status of the individual. This study aims to determine the effect of price and product quality on buying interest in Yamaha N-Max products at Yamaha Istana Motor Kuningan. The population in this study is infinite and 96 respondents as a sample using Non-Probability Sampling with Purposive Sampling technique. The analysis used includes validity test, reliability test, classical assumption test, multiple regression analysis, correlation coefficient, coefficient of determination and hypothesis testing. The results of the descriptive analysis show that the purchase intention is not good, the price is not good, and the quality of the product is considered not good. Based on the results of partial hypothesis testing (t test) shows that price has an effect on buying interest, product quality also has a partial effect on buying interest. The contribution of the variable Price and Product Quality is 39.3% and 17.3% and the remaining 43.4% is influenced by other factors. Simultaneously Price and Product Quality influence Purchasing Decisions, have a strong relationship and contribute 77.8%.
Pengaruh Kualitas Produk dan Harga terhadap Minat Beli Ulang pada Kerupuk Rambak NSR Bandung Muhamad Sidik Ramdhan; Palupi Permataa Rahmi SP., M.Si; Dr. Erna Herlinawati, S.E., M.Si
JUDICIOUS Vol 4 No 1 (2023): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v4i1.1264

Abstract

Competition in the business world has recently experienced very rapid development in line with developments in the globalization era. This can be seen from the increasing level of competition in the business world in marketing its products and services to consumers. Business people compete in marketing their products to be known and in demand by their consumers. This study aims to determine the effect of product quality and price on the intention to repurchase Crackers Rambak NSR Bandung. The research method used is descriptive and verification methods with a quantitative approach. The sampling technique used in this research uses probability sampling with simple random sampling technique with the study population consisting of 100 respondents determined using the slovin formula. The analysis used includes validity test, reliability test, classical assumption test, multiple regression analysis, correlation coefficient, coefficient of determination and hypothesis testing. Repurchase intention is descriptively considered not good, descriptive quality is considered not good and price is considered not good. The results of the verification analysis of Product Quality on Repurchase Intention have a strong correlation, a determination value of 21.3% and Price has an effect on Repurchase Intention. Product Quality on Repurchase Interest has a very strong correlation value. The determination value is 51.7% and product quality affects purchase intention. Simultaneously Product Quality and Price affect Repurchase Intention, have a strong relationship and contribute 70.0%.
Co-Authors Agus Rahayu Asti Aldila Dewiyani Asti Nur Aryanti Ayu Rahayu Budi S Purnomo Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Eneng Riskayani Erna Herlinawati Fanji Wijaya Heny Hendrayati Heny Hendrayati Heny K Daryanto Heny Kuswanti Suwarsinah Daryanto Herlia Firgiawati Sandra Imas Purnamasari Inanda Pranesty Karamang, Ezra Listi Herlina Listri Herlina Mohamad Ilham Nurul Kamalin Muhamad Sidik Ramdhan Rama Chandra Jaya Ratna Winandi Ratna Winandi Reza Afra Nabila Rini Oktapiani Rofaida, Rofi Shanty Novitasary Suryana Suryana Suryana Suryana Syamsul Hadi Senen, Syamsul Hadi