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All Journal Jurnal Ekonomi : Journal of Economic Forum Agribisnis Akuntabel : Jurnal Ekonomi dan Keuangan Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURISMA: Jurnal Riset Bisnis & Manajemen JUDICIOUS: Journal of Management ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Transformasi Manageria: Journal of Islamic Education Management JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Business and Management Inaba
Palupi Permata Rahmi
Universitas Indonesia Membangun (INABA)
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Transformasi Manageria: Journal of Islamic Education Management

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Analysis the Effect of Green Brand Knowledge and Consumer Perceptions Toward Purchase Intention on Green Products in the Pandemic Era Dadan Abdul Aziz Mubarok; Rama Chandra Jaya; Palupi Permata Rahmi
Transformasi Manageria:   Journal of Islamic Education Management Vol 3 No 2 (2023): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1397.799 KB) | DOI: 10.47467/manageria.v3i2.2506

Abstract

The back to nature trend is in great demand by various groups in Indonesia, especially in choosing products, especially tumblers. The purpose of this study is to determine and analyze purchase intention on green products, especially tumbler products in the pandemic era. This research was conducted in the city of Bandung. The research method uses quantitative methods with descriptive and verification analysis. The research population is the population of the city of Bandung. The number of research samples is 100 respondents, with the sampling method using simple random sampling. Data analysis using path analysis. The results of the study explain that green brand knowledge affects consumer perceptions. Consumer perceptions has effect on purchase intention on green products in the pandemic era. However, based on research shows that Green Brand Knowledge has direct and indirect effect on Purchase Intention. the direct influence value is 0.104 and the indirect effect is 0.439. This explains that indirectly Green Brand Knowledge through Consumer Perception has a significant influence on Purchase Intention
Co-Authors Agus Rahayu Asti Aldila Dewiyani Asti Nur Aryanti Ayu Rahayu Budi S Purnomo Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Eneng Riskayani Erna Herlinawati Fanji Wijaya Heny Hendrayati Heny Hendrayati Heny K Daryanto Heny Kuswanti Suwarsinah Daryanto Herlia Firgiawati Sandra Imas Purnamasari Inanda Pranesty Karamang, Ezra Listi Herlina Listri Herlina Mohamad Ilham Nurul Kamalin Muhamad Sidik Ramdhan Rama Chandra Jaya Ratna Winandi Ratna Winandi Reza Afra Nabila Rini Oktapiani Rofaida, Rofi Shanty Novitasary Suryana Suryana Suryana Suryana Syamsul Hadi Senen, Syamsul Hadi