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All Journal Journal of Humanity Indonesia Prime SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management ECONOMOS : Jurnal Ekonomi dan Bisnis International Journal of Management Progress International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Tata Kelola JDEP (Jurnal Dinamika Ekonomi Pembangunan) Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Advances in Economics & Financial Studies Advances in Community Services Research JER
Zainuddin Rahman
Fakultas Ekonomi Dan Bisnis, Universitas Muslim Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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BUILDING A STRATEGY FOR THE DEVELOPMENT OF MICRO, SMALL AND MEDIUM ENTERPRISES IN SOUTH SULAWESI Rahman, Zainuddin
Journal of Humanity Vol 3, No 1 (2015): February 2015
Publisher : Journal of Humanity

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14724/jh.v3i1.28

Abstract

The research was to understand the purpose of understanding of the authorities, banking, and abuser of Small Medium Enterprises (UMKM). Business organizations, community leaders, in the building of UMKM development strategy. This research approach is qualitative by the method of Phenomenology of approach by understanding the perspectives of ethics within the emic and interpret the disclosure of informants involved in this research. The unit of analysis in this research are: Individual businessmen of UMKM in the fields of food and beverage industry, individual government officials from the Department of industry, cooperatives and regional SME research, Individual figures of Individual regions, the Business Banking Officials, individuals representing community leaders who understand the problem of UMKM. The data collection methods used are: observation, in-depth Interviews, and documentation. The research instruments the researcher as the main instrument. Research findings is that for member access to capital, access technology, and the market for UMKM, the Government must establish a credit guarantee institutions, build partnerships with banks, State-Owned Enterprises, BUMB, large companies, Commerce, cooperatives, universities and NGOs. In addition to the members access for marketing, the Government should establish a joint marketing Center for UMKM in the form of an outlet. favor and absolute protection against UMKM so that the Government can develop on an ongoing basis from time to time. To develop UMKM continuously especially for UMKM engaged in the food industry, the Government should build the development strategies in the form of partnerships between large and UMKM entrepreneurs with all stakeholders in the area of South Sulawesi.
THE DIFFICULTIES FACED BY MICRO AND SMALL ENTERPRISES IN THE FORMAL MARKET ACCESS: THE CASE IN SMALL AND MICRO ENTERPRISES IN THE CITIES OF MAKASSAR AND KABUPATEN GOWA SOUTH SULAWESI Rahman, Zainuddin
Journal of Humanity Vol 4, No 1 (2016): February 2016
Publisher : Journal of Humanity

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14724/jh.v4i1.60

Abstract

This research aims to analyze about the difficulties faced by micro and smallenterprises in accessing markets in sustaining and expanding the operation and the survivalof their businesses. Samples taken from the 45 micro and small businesses (UMK) chosendeliberately from the entire population. Design research in the applied ResearchExploratory. Data collection is done with in depth interviews with business owners(industry) to obtain data that is associated with this research. From a sample of researchfound that very few micro and small businesses (UMK) managed to access the formalmarket, the main reason is the inability of their products to meet the requirements set bythe institution of a formal marketing, they are only able to do marketing. The conclusionsof the research are: a). skills principals UMK on marketing management are generally verylow, b). quality of the resulting product is still low so as to make their difficulties indealing with competitors in the market, c) continuity in serving customers/partner has yetto be secured, d) difficulty in using modern production technology, because of lack ofcapital, e) slow in doing the response to changes in the market. Recommended: that theGovernment should also play a more active role in facilitating the ease of access to theformal market, by helping UMK in partnerships, and the provision of facilities for productmarket UMK on any area in the form of marketing outlets adopted the model AlphaMarch.
PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN MOBIL FORD Batari, Andi; Jobhaar Bima, Muh.; Rahman, Zainuddin
SEIKO : Journal of Management & Business Vol 2, No 1 (2018): July-December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6234/sejaman.v2i1.300

Abstract

ABSTRAK Tujuan dari penelitian ini adalah untuk menganalisis pengaruh antara kualitas pelayanan dan citra merek terhadap kepuasan konsumen Mobil Ford pada PT. Kumala Prima Motor Makassar. . Populasi dalam penelitian ini adalah jumlah seluruh konsumen mobil Ford selama tiga bulan terakhir (Nopember 2017 – Januari Tahun 2018) yaitu sebanyak 50 responden, sehingga sampel penelitian ini menggunakan sampel jenuh. Kemudian, analisis regresi berganda digunakan untuk menguji hipotesis. Berdasarkan hasil pengujian, diperoleh temuan bahwa Kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen Mobil Ford pada PT. Kumala Prima Motor Makassar. Kemudian, Citra merek berpengaruh positif dan signifikan terhadap kepuasan konsumen Mobil Ford pada PT. Kumala Prima Motor Makassar. Selanjutnya, Kualitas pelayanan dan citra merek berpengaruh positif dan signifikan secara simultan terhadap kepuasan konsumen Mobil Ford pada PT. Kumala Prima Motor Makassar. Kata Kunci: Kualitas Pelayanan, Citra Merek, Kepuasan Konsumen. ABSTRACT The purpose of this study was to analyze the effect of service quality and brand image on consumer satisfaction of Ford cars at PT. Kumala Prima Motor Makassar. The population in this study is the total number of Ford car consumers for the last three months (November 2017 - January 2018) as many as 50 respondents, so the sample of this study uses saturated samples. Then, multiple regression analysis is used to test the hypothesis. Based on the test results, it was found that service quality has a positive and significant effect on consumer satisfaction of Ford cars at PT. Kumala Prima Motor Makassar. Then, brand image has a positive and significant effect on consumer satisfaction of Ford cars at PT. Kumala Prima Motor Makassar. Furthermore, service quality and brand image have a positive and significant effect simultaneously on consumer satisfaction of Ford cars at PT. Kumala Prima Motor Makassar. Keywords: Service Quality, Brand Image, Consumer Satisfaction.
The Effect of Integrated Marketing Communication on Image, Satisfaction and Loyalty of Hotel Guests in Makassar City Fitriana, Fitriana; Kamase, Jeni; Ramlawati, Ramlawati; Rahman, Zainuddin
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol 3, No 2 (2021): April
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31934/ijhess.v3i2.1470

Abstract

Research objectives are to examine and analyze the effects of: (1) Integrated marketing communication on image (2) Integrated marketing communication on satisfaction (3) Marketing communication on hotel guest loyalty, (4) Image on loyalty, (5) Satisfaction with loyalty, (6) ) Integrated marketing communication towards loyalty through image, (7) Integrated marketing communication towards loyalty through satisfaction. This research was conducted at a 4-star hotel in Makassar City. The population of this research is hotel guests. The sample is 234 respondents. The research data were analyzed using a structural equation modeling (SEM) program. The results showed that: (1) Integrated marketing communication has a significant influence onThis image shows that marketing communication that is applied directly can improve image (2) Integrated marketing communication has a significant effect on satisfaction, this shows that the higher the integrated marketing communication, the satisfaction will increase as well (3) Integrated marketing communication has a significant effect on loyalty, This shows that there is a good integrated marketing communication that will make hotel guests loyal (4) Image has a significant effect on satisfaction, this shows that image can directly create satisfaction (5) Satisfaction has a significant effect on loyalty, this shows that direct satisfaction can create loyalty (6) Integrated marketing communication has an indirect and significant effect on loyalty through images, this shows that integrated marketing communication can increase loyalty through images. (7) Integrated marketing communication has an indirect and significant effect on loyalty through satisfaction, this shows the higher the integrated marketing communication implemented by the hotel.will create hotel guest loyalty through satisfaction.
DAMPAK TAMAN WISATA PUNCAK TERHADAP PERTUMBUHAN PENDAPATAN MASYARAKAT DI DESA BILA RIASE KECAMATAN PITU RIASE KABUPATEN SIDENRENG RAPPANG Darmana, Dady; Rahman, Zainuddin; Mapparenta, Mapparenta; Alamsyah, Alamsyah
Economos : Jurnal Ekonomi dan Bisnis Vol 4, No 3 (2021): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v4i3.915

Abstract

Regional tourism is one of the components of the economy that can be developed as a source of regional income and the income of the surrounding community in particular. The aims of conducting this research are 1) to find out whether the number of tourist visits affects community income; 2) to find out whether the tourist stay time affects community income; 3) to find out whether the number of rides has an impact on the growth of community income. The data used in this research was qualitative data obtained from respondents by conducting interviews, then it processed through data tabulation to see the comparison of each opinion and information given by respondents related to the research problem. The results of this research indicated that the number of tourists visits affects the income of the surrounding community who are the owners of Small and Medium Enterprises as well as stay time duration and the number of rides. Generally, the peak tourism park has succeeded in encouraging and influencing the economy of the surrounding community through employment and the creation of business opportunities.  Concerning the research results that found the peak tourist park made a major contribution in encouraging the economy of the surrounding community, the government should pay more attention to the development of tourism in Sidenreng Rappang Regency in the future.
Pengaruh Pengangguran, Indeks Pembangunan Manusia dan PDRB Terhadap Tingkat Kemiskinan di Kabupaten Luwu Timur Mujahid Shaleh; Syahrir Mallongi; Zainuddin Rahman
Tata Kelola Vol. 8 No. 2 (2021): Tata Kelola (Juli - Desember)
Publisher : Magister Manajemen Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (570.828 KB) | DOI: 10.52103/tatakelola.v8i2.556

Abstract

Penelitian ini dilakukan dengan bertujuan untuk menganalisis Pengaruh Pengangguran terhadap Tingkat Kemiskinan, Pengaruh Indeks Pembangunan Manusia terhadap Tingkat Kemiskinan, Pengaruh Produk Domestik Regional Bruto (PDRB) terhadap Tingkat Kemiskinan, dan Pengaruh Pengangguran, Indeks Pembangunan Manusia Dan Produk Domestik Regional Bruto (PDRB) terhadap Tingkat Kemiskinan. Penelitian ini menggunakan data sekunder yang diperoleh dari Badan Pusat Statistik dan sumber lain yang terkait. Data di analisis dengan Model Regresi Linear Berganda dengan menggunakan Aplikasi SPSS 26. Hasil Penelitian ini menunjukkan bahwa : (1) Secara Parsial Pengangguran Berpengaruh Positif dan tidak signifikan terhadap Tingkat Kemiskinan; (2) Secara Parsial Indeks Pembangunan Manusia dan PDRB Berpengaruh Negatif dan tidak signifikan terhadap Tingkat Kemiskinan; (3) Secara Simultan Pengangguran, Indeks Pembangunan Manusia Dan Produk Domestik Regional Bruto (PDRB) Berpengaruh Signifikan terhadap Tingkat Kemiskinan. Hasil Penelitian tersebut mengindikasikan bahwa untuk menurunkan Tingkat Kemiskinan di Kabupaten Luwu Timur secara signifikan maka ketiga Variabel Independen tersebut harus menjadi perhatian Pemerintah Kabupaten Luwu Timur dalam mengambil kebijakan-kebijakan pembangunan.
Pengaruh Kompetensi, Kecerdasan Emosional Dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Perkebunan Nusantara XIV (Persero) Pabrik Gula Bone Arasoe Kabupaten Bone Mahmud; Salim Basalamah; Zainuddin Rahman
Tata Kelola Vol. 9 No. 1 (2022): Tata Kelola (Januari - Juni)
Publisher : Magister Manajemen Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.717 KB) | DOI: 10.52103/jtk.v9i1.844

Abstract

Penelitian ini dilakukan dengan bertujuan untuk mengetahui dan menganalisis Pengaruh Kompetensi, Kecerdasan Emosional, Lingkungan kerja Terhadap Kinerja Karyawan PT. Perkebunan Nusantara XIV (Persero) Pabrik Gula Bone Arasoe Kab. Bone serta untuk menganalisis variabel yang paling berpengaruh terhadap kinerja karyawan PT. Perkebunan Nusantara XIV (Persero) Pabrik Gula Bone Arasoe Kab. Bone. Penelitian ini memilih objek penelitian kepada karyawan PT. Perkebunan Nusantara XIV (Persero) Pabrik Gula Bone Arasoe Kab. Bone dan pengumpulan data dilakukan dengan data primer dan data sekunder dengan metode sampling dilakukan dengan menggunakan teknik slovin yaitu sebanyak 68 responden dari populasi sebesar 211 karyawan. Hasil penelitian variabel kompetensi, kecerdasan emosional dan lingkungan kerja secara simultan berpengaruh positif dan signifikan terhadap kinerja karyawan. Variabel kompetensi secara parsial berpengaruh negatif tetapi tidak signifikan terhadap kinerja karyawan, variabel kecerdasan emosional secara parsial berpengaruh positif dan signifikan terhadap kinerja karyawan sedangkan variabel lingkungan kerja secara pasrial sangat berpengaruh positif dan signifikan terhadap kinerja karyawan PT. Perkebunan Nusantara XIV (Persero) Pabrik Gula Bone Arasoe Kab. Bone. Pengolahan data menggunakan regresi berganda dengan spss versi 26. Hal ini penulis menyarankan agar karyawan PT. Perkebunan Nusantara XIV (Persero) Pabrik Gula Bone Arasoe Kab. Bone. lebih meningkatkan variabel Kempetensi dan kecerdasan emosional agar mampu meningkatkan kinerja karyawan. dan bagi peneliti lain dapat melanjutkan penelitian ini agar keterbatasan dalam penelitian ini dapat disempurnakan.
PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN MOBIL FORD Andi Batari; Jobhaar Bima; Zainuddin Rahman
SEIKO : Journal of Management & Business Vol 2, No 1 (2018): July-December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.884 KB) | DOI: 10.37531/sejaman.v2i1.426

Abstract

ABSTRAK Tujuan dari penelitian ini adalah untuk menganalisis pengaruh antara kualitas pelayanan dan citra merek terhadap kepuasan konsumen Mobil Ford pada PT. Kumala Prima Motor Makassar. Populasi dalam penelitian ini adalah jumlah seluruh konsumen mobil Ford selama tiga bulan terakhir (Nopember 2017 – Januari Tahun 2018) yaitu sebanyak 50 responden, sehingga sampel penelitian ini menggunakan sampel jenuh. Kemudian, analisis regresi berganda digunakan untuk menguji hipotesis. Berdasarkan hasil pengujian, diperoleh temuan bahwa Kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen Mobil Ford pada PT. Kumala Prima Motor Makassar. Kemudian, Citra merek berpengaruh positif dan signifikan terhadap kepuasan konsumen Mobil Ford pada PT. Kumala Prima Motor Makassar. Selanjutnya, Kualitas pelayanan dan citra merek berpengaruh positif dan signifikan secara simultan terhadap kepuasan konsumen Mobil Ford pada PT. Kumala Prima Motor Makassar. Kata Kunci: Kualitas Pelayanan, Citra Merek, Kepuasan Konsumen. ABSTRACT The purpose of this study was to analyze the effect of service quality and brand image on consumer satisfaction of Ford cars at PT. Kumala Prima Motor Makassar. The population in this study is the total number of Ford car consumers for the last three months (November 2017 - January 2018) as many as 50 respondents, so the sample of this study uses saturated samples. Then, multiple regression analysis is used to test the hypothesis. Based on the test results, it was found that service quality has a positive and significant effect on consumer satisfaction of Ford cars at PT. Kumala Prima Motor Makassar. Then, brand image has a positive and significant effect on consumer satisfaction of Ford cars at PT. Kumala Prima Motor Makassar. Furthermore, service quality and brand image have a positive and significant effect simultaneously on consumer satisfaction of Ford cars at PT. Kumala Prima Motor Makassar. Keywords: Service Quality, Brand Image, Consumer Satisfaction
Analysis of the effect of economic growth toward the center of the overflow area and hinterlend in determining nodal centre of new growth on the area of Mamminasata in South Sulawesi Zainuddin Rahman
Indonesia Prime Vol 2 No 1 (2017): Indonesia Prime
Publisher : Indonesia Prime

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.67 KB) | DOI: 10.29209/id.v2i1.19

Abstract

This research conducted in Mamminasata District, South Sulawesi Province. This study examines the Economic Effects of the overflow "Pertuhan Against Nodal regions and Hinterland. The purpose of this research is: (1) to review the impact of the effects of development and economic growth of the overflow against Nodal regions and Hinterlan in a region (Maminasata), (2) to examine and explain the impact of the overflow against labor, enterprise development, (3) to examine and explain the strategy and Policy Development areas in South Sulawesi.The research method used was diskriptif by using model ratio analysis. The population was throughout the County and the city in South Sulawesi while the sample is selected by pusposive, i.e., Mamminasata Area that includes the city of Makassar, Maros Regency Gowa (Minasa), Takalar Regency. The data of the secondary data is yangdigunakan by taking data for the year 2011-2013.The research results showed that the distance of the Centre of the region with growth has an impact on the magnitude of the effect of abundance that can be received by each region, where the overflow effect of Gowa received a big growth 8.689810974, Maros 4.05005707, Takalar Regency. 2.344019694. While the new growth Centre in the area of the District Mamminasata Takalar. A development strategy that can do is how to build synergy with neighboring derah so economic abundance can flow into the area that synergizes
The Effect of Integrated Marketing Communication on Image, Satisfaction and Loyalty of Hotel Guests in Makassar City Fitriana Fitriana; Jeni Kamase; Ramlawati Ramlawati; Zainuddin Rahman
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 3 No. 2 (2021): April
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v3i2.1470

Abstract

Research objectives are to examine and analyze the effects of: (1) Integrated marketing communication on image (2) Integrated marketing communication on satisfaction (3) Marketing communication on hotel guest loyalty, (4) Image on loyalty, (5) Satisfaction with loyalty, (6) ) Integrated marketing communication towards loyalty through image, (7) Integrated marketing communication towards loyalty through satisfaction. This research was conducted at a 4-star hotel in Makassar City. The population of this research is hotel guests. The sample is 234 respondents. The research data were analyzed using a structural equation modeling (SEM) program. The results showed that: (1) Integrated marketing communication has a significant influence onThis image shows that marketing communication that is applied directly can improve image (2) Integrated marketing communication has a significant effect on satisfaction, this shows that the higher the integrated marketing communication, the satisfaction will increase as well (3) Integrated marketing communication has a significant effect on loyalty, This shows that there is a good integrated marketing communication that will make hotel guests loyal (4) Image has a significant effect on satisfaction, this shows that image can directly create satisfaction (5) Satisfaction has a significant effect on loyalty, this shows that direct satisfaction can create loyalty (6) Integrated marketing communication has an indirect and significant effect on loyalty through images, this shows that integrated marketing communication can increase loyalty through images. (7) Integrated marketing communication has an indirect and significant effect on loyalty through satisfaction, this shows the higher the integrated marketing communication implemented by the hotel.will create hotel guest loyalty through satisfaction.
Co-Authors Alamsyah Agit Amir Mahmud Andi Batari Andi Shafira Kumalasari Andika Pramukti Arifin Arifin Arsindi Arsindi Aryati Arfah Asriani Junaid Baharuddin Semailla Batari, Andi Dahliah Baharuddin Darmana, Dady Fadhilah Ratu Pratiwi Fitriana Fitriana Haeriyanto Haeriyanto Hardin H Harmayanti Harmayanti Hukma Purnama Hukma Ratu Purnama Jobhaar Bima Jobhaar Bima, Muh. Junaidin Zakaria Kamase, Jeni Mahmud Mapparenta, Mapparenta Masdar Mas’ud Masruhi Kamidin Muchtar Lamo Muh. Arsyad Muhammad Ridwan Manulusi Mujahid Shaleh Mukhlis Sufri Pratiwi Damiela Subito Ramlawati Ramlawati Ramlawati Ramlawati Rezky Amelia Salim Basalamah St. Hartati Haeruddin Sumarni Sumarni Suriyanti Suriyanti Syahrir Mallongi Syamsu Nujum Syamsu Nujum Syamsu Nujum Syamsu Nujum Yoga Yuniadi