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All Journal Kinesik MIMBAR (Jurnal Sosial dan Pembangunan) MediaTor: Jurnal Komunikasi Ethos Jurnal Kajian Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Common Jurnal Peurawi : Media Kajian Komunikasi Islam LINIMASA: JURNAL ILMU KOMUNIKASI DIALEKTIKA Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Mediator: Jurnal Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi

Ike Junita Triwardhani

Bidang Kajian Manajemen Komunikasi, Fakultas Ilmu Komunikasi, Universitas Islam Bandung

Author-ID : 406076

Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Komunikasi Persuasif pada Pendidikan Anak Ike Junita Triwardhani
MediaTor (Jurnal Komunikasi) Vol 7, No 1 (2006): Bagaimana Kita Menafsirkan Komunikasi Pembangunan?
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v7i1.1220

There are two assumptions describing children learning process. First assumption theorized by France philosopher Jean Jacques Rousseau emphasized on the importance of children to return to nature. By learning in its natural space, Rousseau believed that children would achieve its peak performance in learning. The second assumption promoted by modern education experts such as Maria Montessori justified learning process more than learning space. For them, wherever children learn, one must attended the process of learning seriously. They believed that learning process would reach maximum impact if children learn in a state of playful mind. By nature, children love to play, and they learn through their play. Whatever theory picked up by educators, this article discussed the importance of persuasive communication on children learning process. Persuasive communication enabled children to develop creative mind which serve best to express themselves or to solve their problems.

Kajian Komunikasi Persuasif dalam Pengajaran Musik untuk Anak Ike Junita Triwardhani; Wulan Trigartanti
ETHOS (Jurnal Penelitian dan Pengabdian) Vol 3 No.1 (2005) Ethos: Jurnal Penelitian dan Pengabdian (Sains & Teknologi)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/ethos.v0i0.1635

children should have sense of art , especially in music

Peran Perempuan dalam Iklan Televisi di Indonesia-Malaysia Ike Junita Triwardhani; Endri Listiani; Raditya Pratama Putra
Jurnal Common Vol 5 No 1 (2021)
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i1.4675

It is common to see advertisements that are almost the same between advertisements in Indonesia and those in Malaysia. Apart from the fact that we are allied, so many cultures and customs in Indonesia occur in Malaysia. This can be seen from the same advertisements using the concept of family, the role of women or housewives or using women as the main element to attract advertisements. Women who sit as a vehicle for promotion, because women are the target of the product or women who sit easily. Of the many advertisements that use women as advertising models, almost all of the female models used are women who are beautiful, have sexy bodies and are used beautifully. This then makes women even think that a beautiful symbol as depicted in an advertisement in a media, so that finally the body becomes the center of consciousness. It is not wrong, but how the meanings of the advertisement are seen and seen in particular seems to be an interesting study. The purpose of this study is to examine the roles of women depicted in television commercials (TVC) in Indonesia and Malaysia. This study uses a qualitative descriptive method, which describes how women are depicted in advertisements in Indonesia and in Malaysia. There will be several product advertisements that are selected. Then we will look at the role of women and what differences are used to describe women in the Indonesian version of product advertisements and the Malaysian version in television commercials.

Pengembangam Softskill Social Media Marketing Bagi Komunitas Wanita Disabilitas (HWDI Provinsi Jawa Barat) Raditya Pratama Putra; Anne Maryani; Ike Junita Triwardhani; Indri Rachmawati
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 3 (2022): Volume 6 Nomor 3 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i3.18352

This community service has a goal, namely to foster motivation from participants to develop entrepreneurial insight and to have expertise and confidence in the use of social media as a marketing process for business products. The methods for implementing this service are lectures, discussions/questions, answers, practice/simulations, and games. The results of this service are that the participants understand the concept of entrepreneurship much better with the motivation given, participants are able to identify the difference between conventional and digital marketing, and participants know and are able to apply the concept of social media marketing in their business products. The conclusion of this service is that the participants have the enthusiasm and entrepreneurial spirit for women with disabilities, especially in the city of Bandung to continue to work and develop their skills, grow to understand and develop digital marketing communication strategies and grow the ability to pack persuasive messages through ideal communication skills. This is based on the current conditions where there are more and more businesses, so it requires the readiness of entrepreneurs to package messages ideally and quickly. This step can be done by using social media as a marketing tool or what is known as social media marketing.

Instagram Sebagai Media Promosi Coffee Shop Muhammad Fajar Wahab; Ike Junita Triwardhani
Jurnal Riset Manajemen Komunikasi Volume 1, No. 2, Desember 2021, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Abstract. The business world in Indonesia is currently benefiting from the presence of Instagram. Instagram is an application that allows users to share photos and videos. Its use, which is relatively easy, makes this application very attractive for various groups, both for sharing information and for doing business. The business that is trending and is very widespread at this time is the coffee shop / coffee shop business. The development of coffee trends in Indonesia has grown rapidly over the past few years, especially in the past 2-3 years. Even in big cities, coffee shops are close to each other, so business owners are required to provide creativity and attractive offers so that their business can attract potential customers. The purpose of this study (1) is to find out the reasons for using Instagram as a promotional medium for Wiedu Kopi. (2) To find out the contents of messages on Instagram that are used to promote Wiedu Kopi. (3) To find out the results of using Instagram in the promotion of Wiedu Kopi. This study uses a qualitative method with a case study approach by cursing the validity of the triangulation data source test to obtain the validity of this research. The results of this study are: (1) Instagram has users ranging from teenagers to adults, where that age is the target market of Wiedu Kopi. The features provided by Instagram are very suitable and can support all promotional strategies that Wiedu Kopi has planned. Through Instagram, Wiedu Kopi has succeeded in introducing its products to the public, this is in accordance with the concept of Cognition (2) The use of language commonly used in everyday life that is friendly, easy to understand and tends to invite followers to communicate. Relationships with followers/customers are always maintained as well as possible by regularly responding to all forms of feedback that come in, be it comments from posts or private DMs. This is in accordance with the concept of Communication. Collaboration can expand the wiedu target market, done by working with different communities. (3) All information about Wiedu Kopi can be accessed and asked directly through the @wiedukopi account, the admin is always ready to respond to feedback from followers. Varied content from Wiedu Kopi such as Ask&Questions, Promos, Education and Quiz received positive responses from Instagram followers. An increase in the number of transactions always occurs when Wiedu Kopi carries out certain discount promos. Abstrak. Dunia bisnis di Indonesia saat ini diuntungkan dengan kehadiran Instagram. Instagram adalah sebuah aplikasi yang memungkinkan penggunanya untuk berbagi foto dan video. Penggunaannya yang bisa tergolong mudah membuat aplikasi ini sangat menarik untuk berbagai kalangan, baik untuk sekedar berbagi informasi, maupun untuk berbisnis. Bisnis yang sedang trend dan sangat merebak di pada saat ini yakni bisnis Coffee shop / kedai kopi. Perkembangan tren kopi di Indonesia berkembang pesat selama beberapa waktu belakangan ini khususnya 2-3 tahun kebelakang. Bahkan di kota-kota besar, kedai kopi memiliki jarak yang saling berdekatan satu sama lain, sehingga para pemilik usaha diharuskan memberikan kreatifitas dan penawaran yang menarik agar usahanya bisa menarik para calon pelanggan. Tujuan dari penelitian ini (1) Untuk mengetahui alasan penggunaan Instagram dijadikan media promosi Wiedu Kopi. (2) Untuk mengetahui isi pesan dalam Instagram yang digunakan untuk mempromosikan Wiedu Kopi. (3) Untuk mengetahui hasil penggunaan Instagram dalam promosi Wiedu Kopi. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus dengan memaki uji keabsahan data triangulasi sumber untuk mendapatkan keabsahan penelitian ini. Hasil dari penelitian ini yakni: (1) Instagram memiliki pengguna direntan usia remaja sampai dewasa, dimana usia tersebut merupakan target pasar dari Wiedu kopi. Fitur-fitur yang disediakan instagram sangat cocok dan dapat menunjang seluruh strategi promosi yang Wiedu Kopi rencanakan. Melalui Instagram, wiedu kopi berhasil memperkenalkan produknya ke masyarakat, hal ini sesuai dengan konsep Cognition (2) Penggunaan bahasa yang biasa dipakai sehari-hari yang bersifat friendly, mudah dipahami dan cenderung mengajak para followersnya untuk berkomunikasi. Hubungan dengan para followers/pelanggan selalu dijaga sebaik mungkin dengan cara rutin merespon segala bentuk feedback yang masuk, baik itu berupa komentar dari postingan maupun DM yang bersifat privat. Hal ini sesuai dengan konsep Communication. Kolaborasi dapat memperluas target pasar wiedu, dilakukan dengan cara bekerjasama dengan komunitas komunitas yang berbeda. (3) Seluruh informasi perihal Wiedu Kopi bisa diakses dan ditanyakan langsung melalui akun @wiedukopi, admin senantiasa sigap dalam merespon feedback dari followers. Konten yang variatif dari Wiedu kopi seperti Ask&Questions, Promo, Edukasi dan Quiz mendapatkan respon yang positif dari para followers Instagram. Peningkatan jumlah transaksi selalu terjadi apabila Wiedu Kopi melakukan Promo diskon tertentu.

KOMUNIKASI INSTRUKSIONAL PADA PROGRAM KESETARAAN PAKET C Ari Usman; Ani Yuningsih; Ike Junita Triwardhani
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol 5, No 2 (2022): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v5i2.14920

Students in the high school equivalency program have their own uniqueness including: age, marital status, and socioeconomic status. They have experienced dropout and have not carried out learning activities for a long time. During the COVID 19 pandemic, most of the learning process takes place online, which is not easy for them. The research entitled "Instructional Communication in the High School Equivalency Program" intends to find out how the instructional communication model between tutors and students of the high school equivalency program in PKBM Patrakomala Bandung. The purpose was to analyze the interaction between tutors and students, the application of learning methods, the use of media, and the obstacles faced in the instructional communication process. This study uses a qualitative method with a case study approach. This study also uses constructivism theory from Jesse Delia. The results show that offline interactions are transactional, while online interactions are interactional. The learning methods used are: independent learning methods, assignments, lectures, and questions and answers. Tutors have full authority to determine the learning method to be used. The media used are seTARA Daring and WhatsApp groups. The obstacles encountered come from personal and situational variables of the students.

Kampanye Komunikasi Sosial Aksi Cepat Tanggap (ACT) Sebagai Program Masterpiece Lembaga Care For Humanity Melinda Syafira; Ike Junita Triwardhani
Bandung Conference Series: Communication Management Vol. 2 No. 1 (2022): Bandung Conference Series: Communication Management
Publisher : UNISBA Press

Abstract. This Covid-19 pandemic has lasted for almost two years, which has been a tough year, and continues to haunt the lower middle class people in Indonesia, especially West Java, this situation is like a simalakama fruit, life is reuctant to die of not. So at this difficult time, Aksi Cepat Tanggap, especially in the West Java branch, is helping underprivileged communities with the Rice Waqf program which is processed from LBW or Waqf Rice Barns. This Waqf Rice is used to help people in West Java. This study uses a qualitative research method with a case study approach. This study also uses in-depth interview data collection techniques, involved observation, and documentation, in which the resource persons in this study are the Branch Manager of Aksi Cepat Tanggap Bandung, West Java and Staff of the Rapid Response Action Program Bandung, West Java. This research method was also used to collect data regarding the research. This results in actual and factual results. In this study, it was found that Aksi Cepat Tanggap Bandung, West Java branch has successfully implemented a social campaign for the Rice Waqf Program in which ACT Bandung West Java can Build public trust and carry out Brand Awareness so that in this program many donors trust ACT itself has a humanitarian fleet in the form of Rice Trucks Abstrak. Pandemi Covid-19 ini berlagsung hampir dua tahun, dimana menjadi tahun yang berat, dan terus menghantui masyarakat menegah kebawah di Indonesia terutama Jawa Barat, keadaan ini bak buah simalakama, hidup segan matipun tak mau. Sehingga pada saat yang sulit ini Aksi Cepat Tanggap terutama di cabang Jawa Barat membantu masyarakat prasejahtera dengan program Beras Wakaf yang merupakan hasil olahan dari LBW atau Lumbung Beras Wakaf. Beras Wakaf ini digunakan untuk membantu masyarakat di Jawa Barat. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus. Penelitian ini juga menggunakan teknik pengumpulan data wawancara mendalam, observasi terlibat, dan dokumentasi, yang mana narasumber pada penelitian ini merupakan Branch Manager Aksi Cepat Tanggap Bandung Jawa Barat dan Staff Program Aksi Cepat Tanggap Bandung Jawa Barat Metode penelitian ini pun digunakan untuk mengumpulkan data-data mengenai penelitian ini sehingga mendapatkan hasil-hasil yang aktual dan faktual. Pada penelitian ini mendapatkan bahwa Aksi Cepat Tanggap cabang Bandung Jawa Barat berhasil melaksanakan kampanye sosial Program Beras Wakaf yang mana pada program ini ACT Bandung Jawa Barat dapat membangun kepercayaan publik dan melakukan Brand Awareness sehingga dalam program ini banyak donatur yang mempercayai ACT Bandung Jawa Barat sebagai wadah penglolaan hasil galang dana, pun ACT sendiri memiliki armada kemanusiaan berupa Rice Truck.

Hubungan antara Pesan Kampanye Blackpink X COP26UK Perubahan Iklim #ClimateActionInYourArea Melalui Instagram dengan Sikap Suportif Blink Bandung Jihan Ramadhanailah; Ike Junita Triwardhani
Bandung Conference Series: Communication Management Vol. 2 No. 1 (2022): Bandung Conference Series: Communication Management
Publisher : UNISBA Press

Abstract. Climate change is a climatic phenomenon that changes along with changes in hot temperatures in the earth's atmosphere that continue to increase. The impacts that occur result in changes in the climate system which will affect aspects of changes in nature and human life. On December 9, 2020 last, Blackpink officially became an ambassador Climate Change for moving campaign #ClimateActionInYourArea together COP26UK throughofficial instagram account Blackpink for program Conference on Climate Change of the United Nations (COP26) to be held in England. Blackpink explained that climate change in the world today is causing the loss of natural habitats, and invited fans to make changes to a better climate. The communication therory used is Componential Campaign Model, this study aims to determine the relationship between Campaign Message Blackpink X COP26UK on Climate Change #ClimateActionInYourArea via Instagram with Blink supportive attitude Bandung. The method in this study uses a quantitative method with a correlational study approach. The sampling technique used is simple random sampling. The results showed that there is a relationship between the campaign message Blackpink X COP26UK Climate Change #ClimateActionInYourArea via instagram with Blink Supportive Attitude Bandung. Abstrak. Perubahan iklim merupakan fenomena iklim yang berubah-ubah seiring dengan perubahan suhu panas di atmosfer bumi yang terus meningkat. Dampak yang terjadi berakibat pada perubahan sistem iklim yang akan mempengaruhi pada aspek perubahan alam dan kehidupan manusia. Pada tanggal 09 Desember 2020 lalu, Blackpink secara resmi menjadi duta Perubahan Iklim untuk melakukan gerakan kampanye #ClimateActionInYourArea bersama COP26UK melalui akun instagram resmi Blackpink untuk Konferensi program Perubahan Iklim Perserikatan Bangsa-Bangsa (COP26) yang akan berlangsung di Inggris. Blackpink menjelaskan perubahan iklim di dunia saat ini yang menyebabkan hilangnya habitat alam, serta mengajak para penggemarnya untuk melakukan perubahan terhadap iklim yang lebih baik. Teori komunikasi yang digunakan adalah Model Komponensial Kampanye, penelitian ini bertujuan untuk mengetahui hubungan antara Pesan Kampanye Blackpink X COP26UK Perubahan Iklim #ClimateActionInYourArea melalui Instagram dengan sikap suportif Blink Bandung. Metode dalam penelitian ini menggunakan metode kuantitatif dengan pendekatan studi korelasional. Teknik penarikan sampel yang digunakan simple random sampling. Hasil penelitian menunjukkan bahwa terdapat hubungan antara pesan kampanye Blackpink X COP26UK Perubahan Iklim #ClimateActionInYourArea melalui instagram dengan Sikap Suportif Blink Bandung.

Hubungan Antara Konten Instagram dengan Sikap Disiplin Followers Muhammad Naufal Majid Nataprawira; Ike Junita Triwardhani
Bandung Conference Series: Communication Management Vol. 2 No. 1 (2022): Bandung Conference Series: Communication Management
Publisher : UNISBA Press

Abstract. Currently, the West Java Government has just created a special Instagram social media to convey information related to a phenomenon that is currently happening, namely related to Covid-19 through the @pikobar_jabar Instagram account. Delivery of messages through content on social media is expected to be able to influence the attitudes of the audience, the content of the message is part of the content conveyed through Instagram social media. So that Instagram social media content can influence audience attitudes, researchers measure content with indicators of Context, Communication, Collaboration (Solis, 2010). In this study, it can affect the discipline attitude in implementing health protocols as conveyed by the government through the Instagram account @pilkobar_jabar. The purpose of this research is To find out the relationship between the context on the @pikobar_jabar account with a disciplined attitude in implementing the health protocol. To find out the relationship between communication on the @pikobar_jabar account with a disciplined attitude in implementing health protocols. To find out the relationship between collaboration on the @pikobar_jabar account with a disciplined attitude implementing health protocols. The theory used in this research is the uses and effect theory, which is a theory that explains the relationship between mass communication conveyed through mass media which has an effect on users of the mass media. This research uses quantitative research methods with a correlational approach. The population in this study were active students of the Faculty of Communication Sciences, Bandung Islamic University who followed the Instagram account @pikobar_jabar. And there were 100 students who were the research samples, the number of samples was obtained from the pre-survey results. Data collection techniques are carried out through questionnaires and literature study. The results of this study indicate that the variables in this study have a relationship with disciplined attitudes to implement health protocols. The first variable, namely Context with a disciplined attitude in carrying out the process has a significant relationship. Then the second variable, namely Communication with a disciplined attitude in implementing health protocols has a significant relationship. And the last variable, namely Collaboration with a disciplined attitude in implementing health protocols has a high relationship. It can be concluded that the overall result of this study is that the attitude of discipline to implement health protocols can be determined by context, communication and collaboration in social media content. Abstrak. Saat ini Pemerintahan Jawa Barat baru membuat media Saat ini Pemerintahan Jawa Barat baru membuat media sosial instagram khusus untuk menyampaikan informasi terkait fenomena yang saat ini sedang terjadi yaitu terkait Covid-19 melalui akun instagram @pikobar_jabar. Penyampaian pesan melalui konten di media sosial diharapkan mampu mempengaruhi sikap khalayak, isi pesan merupakan bagian dari konten yang di sampaian melalui media sosial instagram. Agar konten media sosial instagram dapat mempengaruhi sikap khalayak maka peneliti mengukur konten dengan indikator Context, Communication, Collaboration (Solis, 2010). Dalam penelitian ini dapat mempengaruhi sikap disiplin dalam melaksanakan protokol kesehatan seperti yang di sampaikan oleh pemerintah melalui akun instagram @pilkobar_jabar. Tujuan penelitian ini yaitu Untuk mengetahui hubungan antara context pada akun @pikobar_jabar dengan sikap disiplin melaksanakan protokol kesehatan. Untuk mengetahui hubungan antara communication pada akun @pikobar_jabar dengan sikap disiplin melaksanakan protokol kesehatan. Untuk mengetahui hubungan antara collaboration pada akun @pikobar_jabar dengan sikap disiplin melaksanakan protokol kesehatan. Teori yang digunakan dalam penelitian ini yaitu teori uses and effect yang merupakan sebuah teori yang menjelaskan mengenai hubungan antara komunikasi massa yang disampaikan melalui media massa yang menimbulkan sebuah efek bagi pengguna dari media massa tersebut. Penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan korelasional. Populasi dalam penelitian ini adalah mahasiswa aktif Fakultas Ilmu Komunikasi Universitas Islam Bandung yang memfollow akun instagram @pikobar_jabar. Dan terdapat 100 orang mahasiswa yang menjadi sampel penelitian, jumlah sampel di dapatkan dari hasil pra survey. Teknik pengumpulan data di lakukan melalui kuisioner dan studi kepustakaan. Hasil penelitan ini menunjukkan bahwa variabel-variabel dalam penelitian ini memliki hubungan dengan sikap disiplin untuk melaksanakan protokol kesehatan. Varibel pertama, yaitu Context dengan sikap disiplin melaksanakan prokes memiliki hubungan yang cukup berarti. Kemudian variabel yang kedua, yaitu Communication dengan sikap disiplin melaksanakan protokol kesehatan memiliki hubungan yang cukup berarti. Dan variabel terakhir, yaitu Collaboration dengan sikap disiplin melaksanakan protokol kesehatan memiliki hubungan yang tinggi. Dapat disiplukan bahwa hasil keseluruhan dari penelitian ini bahwa sikap disiplin untuk melaksanakan protokol kesehatan dapat ditentukan oleh context, communication dan collaboration dalam konten media sosial.

Komunikasi Kelompok pada Komunitas Cinta Wisata dalam Membentuk Kohesivitas Kelompok Ifsani Ehsan Fachrezi; Ike Junita Triwardhani
Bandung Conference Series: Communication Management Vol. 2 No. 1 (2022): Bandung Conference Series: Communication Management
Publisher : UNISBA Press

Abstract, A tourist village is a unitary area inhabited by people who have their own government system headed by the village head. The dynamics of a village will run if the economy goes well. The main economic sectors of a village are determined based on different resource management, for example tourism management because the village has tourism potential. Such as Dayeuhkolot Village, Sagalaherang, Subang Regency, West Java which has potential in the tourism sector. Every effort is made by Dayeuhkolot Village to become a Tourism Village, such as managing tourist objects to forming groups that care about tourism. The group called the Kelompok Cinta Wisata (Keciwis) is a group that is partnered by Badan Usaha Milik Desa (Bumdes) in managing village tourism. This is the background for researchers to conduct research on the Keciwis group. Researchers will observe and study how Keciwis form a cohesiveness that is built through group communication. The research method that will be used is a qualitative method with a case study approach, because the uniqueness of this group is its concern for village resources and the management of village tourism objects. The technique of collecting data is through observation, interviews, and documents, and then analyzed through three stages, namely data reduction, data presentation, to verification and data inference. The results show that communication and interaction are the keys to forming group cohesiveness. Activities that are routinely carried out by the Keciwis community make interaction and communication occur within it. In this way, the sense of kinship built by the members of the keciwis makes the group strong. Barriers to achieving cohesiveness were resolved by the group in a familial way. Abstrak, Desa wisata merupakan satu kesatuan wilayah yang dihuni oleh masyarakat yang memiliki sistem pemerintahan sendiri yang dikepalai oleh kepala desa. Dinamika sebuah desa akan berjalan jika ekonominya berjalan dengan baik. Sektor utama ekonomi sebuah desa ditentukan berdasarkan pengelolaan sumber daya yang berbeda beda, misalnya pengelolaan wisata dikarenakan desa tersebut memiliki potensi dalam segi wisatanya. Seperti Desa Dayeuhkolot, Sagalaherang, Kabupaten Subang, Jawa Barat yang memiliki potensi pada sektor pariwisatanya. Segala upaya dilakukan Desa Dayeuhkolot menjadi Desa Wisata, seperti pengelolaan objek wisata hingga membentuk kelompok yang peduli akan wisatanya. Kelompok tersebut bernama Kelompok Cinta Wisata (Keciwis) merupakan kelompok yang digandeng oleh Badan Usaha Milik Desa (Bumdes) dalam mengelola wisata desa. Hal ini menjadi latar belakang peneliti untuk melakukan penelitian pada kelompok Keciwis. Peniliti akan mengamati dan mempelajari bagaimana Keciwis membentuk sebuah kohesivitas yang dibangun melalui komunikasi kelompok. Metode penelitian yang akan dipakai adalah metode kualitatif dengan pendekatan studi kasus, karena keunikan dari kelompok ini adalah kepeduliannya terhadap sumber daya desa dan pengelolaan objek wisata desa. Teknik pengumpulan data melalui observasi, wawancara, dan dokumen, dan kemudian dianalisis melalui tiga tahap yakni reduksi data, penyajian data, hinga verifikasi dan penyimpulan data. Hasil penelitian menunjukkan jika komunikasi dan interaksi menjadi kunci dalam pembentukan kohesivitas kelompok. Kegiatan yang rutin dilakukan oleh komunitas Keciwis membuat interaksi dan komunikasi terjadi didalamnya. Dengan begitu rasa kekeluargaan yang dibangun oleh anggota keciwis membuat kelompok tersebut kuat. Hambatan dalam mencapai kohesivitas diselesaikan oleh kelompok tersebut dengan cara kekeluargaan.

Co-Authors Alexandria Cempaka Harum Ani Yuningsih Anne Maryani Anne Ratnasari Ari Usman Arie Mukhamad Akbar Zulfikrie Atie Rachmiatie Deasy Juliani Dendha Ocha Permana Dinda Yanisya Tifankha Donny Ibrahim Alsa Fadilya Lemantieshiba Permana Fajar Nugraha Ifsani Ehsan Fachrezi Indri Rachmawati Islahuddin Ashari Amir Jihan Ramadhanailah Latifah Nur Faidzah Listiani, Endri Majida Nurul Izza Melinda Syafira Muhammad Fajar Wahab Muhammad Naufal Majid Nataprawira Nasywa Divany Larasati Pandu Kurnia Priyambada Raditya Pratama Putra Reza Yuda Prawira Salsabila Putri Khairunnisa Septian Titus Alta Pradana Alta Soebagdja Salim Soebagdja Salim Valya Shabilla Wulan Trigartanti Yanuar Nurul Fazri Yulianti

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