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All Journal The Management Journal of Binaniaga IKRA-ITH EKONOMIKA Journal on Education Journal Of Management Science (JMAS) Jurnal Manajemen Kewirausahaan Enrichment : Journal of Management Value : Journal of Management and Business Jurnal Ekonomi Syariah Pelita Bangsa Dynamic Management Journal Jurnal Ekonomi Jurnal Bisnis, Manajemen & Ekonomi Jurnal Pelita Ilmu Glow: Jurnal Pengabdian Kepada Masyarakat
Surya Bintarti
Universitas Pelita Bangsa
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Consumer Purchasing Decisions of Teh Pucuk Harum : Product Quality, Advertising and Brand Image Surya Bintarti; Suwandy Suwandy
The Management Journal of Binaniaga Vol 6, No 2 (2021): December 2021
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v6i2.480

Abstract

Teh Harum Pucuk drink is one of the ready-to-drink tea drinks that are packed with great experience from previous years, so that they can compete with other packaged ready-to-drink tea drinks. Fans of ready-to-drink tea packages come from various circles, including students, workers, the general public, and college students. This review plans to examine the impact of the quality of goods, publications and brands in general on the Purchasing Decision of fragrant shoots tea products. The testing technique used is non-likelihood inspecting, specifically the purposive testing strategy. The examples in this review are 75 individuals, especially individuals who have purchased ready-to-drink tea drinks that are bundled with the brand of Teh Pucuk Wangi and information is collected by distributing Google from polls, the information collected is tested for validity with legitimacy and steadfast quality tests, information investigation procedures using the PLS program. The results of a helpless exploration show that the quality of goods and publicity factors in ready-to-drink foods bundled with teh pucuk wangi has a positive effect on purchasing choices, and brand image has a negative effect on purchasing choices of pucuk harum.
STUDI TENTANG TINGKAT KOMPETENSI DAN BUDAYA ORGANISASI TERHADAP KINERJA TENAGA PENDIDIK SMPIT PESANTREN AL BINAA BEKASI TAHUN 2016 Surya Bintarti
Value : Journal of Management and Business Vol. 1 No. 2 (2017): Value Journal of Management and Business
Publisher : Fakultas Ekonomi dan Bisnis

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Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh (1) Tingkat kompetensi, (2) Budaya organisasi, (3) Tingkat kompetensi dan budaya organisasi secara simultan terhadap kinerja tenaga pendidik SMPIT Pesantren Al Binaa. Penelitian ini dilaksanakan di SMPIT Pesantren Al Binaa di Jalan Raya Pebayuran Desa Kertasari, Kecamatan Pebayuran, Kabupaten Bekasi Propinsi Jawa Barat. Penelitian ini merupakan penelitian kuantitatif. Populasi dalam penelitian ini adalah santri SMPIT Pesantren Al Binaa, yang terdiri dari; kelas 7 sebanyak: 197 santri, kelas 8 sebanyak: 189 santri, kelas 9 sebanyak: 179 santri, jumlah total: 595 santri. Teknik pengambilan sampel yang digunakan menggunakan rumus Slovin dengan taraf  kesalahan 10%, sehingga jumlah total sampel sebanyak 195 santri / responden. Teknik pengumpulan data yang digunakan adalah observasi, kuesioner, wawancara, dan dokumentasi. Uji keabsahan data yang digunakan adalah uji validitas dan uji reliabilitas, kemudian dianalisis dengan uji regresi sederhana dan uji hipotesis, dengan membandingkan nilai t tabel dengan t hitung dan membandingkan antara f tabel dengan f hitung. Hasil penelitian ini menunjukan bahwa: (1) Tingkat kompetensi memiliki hubungan positif  yang cukup dengan kinerja tenaga pendidik yaitu sebesar 0,398 dan memiliki pengaruh yang lemah terhadap kinerja tenaga pendidik sebesar 15,8%. Hasil hipotesa uji t hitung (6,018) > t table (1,286) yang berarti hipotesis H1 dapat diterima. (2) Budaya organisasi memiliki hubungan positif yang cukup dengan kinerja tenaga pendidik yaitu sebesar 0,417, dan memiliki pengaruh yang lemah terhadap kinerja tenaga pendidik sebesar 17,4%. Hasil hipotesa uji t hitung (6,370) > t table (1,286) yang berarti hipotesis H2 dapat diterima. (3) Tingkat kompetensi dan budaya organisasi berpengaruh secara simultan terhadap kinerja tenaga pendidik sebesar 24,5%. Hasil hipotesa uji f hitung (31,096) > f table (2,690) yang berarti hipotesis H3 dapat diterima.  Kata kunci: tingkat kompetensi, budaya organisasi, kinerja tenaga pendidik.
PENGARUH PERSEPSI DAN PREFERENSI MASYARAKAT TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN SYARIAH DI KABUPATEN BEKASI Dea Aryandhana; Surya Bintarti; Refangi Hidayatullah
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 6 No. 02 (2021): JESPB Edisi Oktober 2021
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v6i02.247

Abstract

The development of the sharia economy is now increasing, which can be seen from the increasing number of sharia financial institutions and sharia business institutions. This has an impact on people's understanding of interest and capital whose results have been determined in advance (predetermined return) which is usury which is prohibited by Islamic sharia. This positive trend in Sharia mortgages is also reflected in the results of the rumah.com Consumer Sentiment Study H2 2020 survey, where there was an increase in consumer preferences for choosing Sharia mortgages to 35% of respondents at the beginning of the second semester of 2020 from 29% of respondents in the first semester of 2020. On the other hand, conventional mortgage enthusiasts have decreased from 37% compared to the first semester of 2020. Sharia mortgages are the preference of rumah.com Consumer Sentiment Study H2 2020 respondents with the main reason being the certainty of the amount of monthly installments (fixed rate) stated by 74% of respondents. This means that the majority of people's considerations choose sharia mortgages because of economic considerations.Based on the results of research on the effect of public perceptions and preferences on purchasing decisions for sharia housing in Bekasi Regency, it can be concluded that: first, public perceptions as consumers have a moderate positive effect (35%) on the level of purchasing decisions. The low role of this perception is due to many consumer perceptions that do not match consumer experience, and when consumers decide to buy sharia products, the budget funds that must be spent are larger than buying a house with a conventional concept. Second, the public's preference as a consumer has a fairly strong significant effect (65%) on the level of purchasing decisions. The role of preference is quite strong because of the knowledge or information that people understand is that Islamic housing is always better than conventional housing.
THE EFFECT OF PROMOTION AND BRAND AWARENESS ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN ECOMMERCE SHOPEE Novi Fitria Hermiati; Afifah Nur Rimadhani; Surya Bintarti; Daspar Daspar
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (784.554 KB) | DOI: 10.35335/enrichment.v12i2.555

Abstract

This study aims to examine the effect of promotion on customer satisfaction and customer loyalty, and also to examine the effect of brand awareness on customer satisfaction and customer loyalty, as well as test customer satisfaction on customer loyalty on e-commerce shopee. The sampling method used in this research is probability sampling with purposive sampling technique. The number of samples used was 100 respondents. The population used in this study were students of Pelita Bangsa University Management Study Program class of 2018 who used ecommerce ShopeeThe data obtained was processed using smartPLS (Partial Least Square) software. The tests used are the first outer model analysis inner model analysis, and hypothesis testing. Findings from the structural model there are 4 proven hypotheses and 1 unproven hypothesis. The results of this study prove that the promotion variable has an effect on customer satisfaction, brand awareness has an effect on customer satisfaction, brand awareness has an effect on customer loyalty, and customer satisfaction has an effect on customer loyalty. However, promotion has no effect on customer loyalty.
The Effect of Product Quality and Promotional Activities on Purchasing Decisions Mediated by The Price of Bear Brand Milk Drink Products During The Covid-19 Pandemic Surya Bintarti -; Ergo Nurpatria Kurniawan; Fendy Manunggal W; M. Alwi
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.848 KB) | DOI: 10.35335/enrichment.v12i2.561

Abstract

The purpose of this study is to examine and determine the influence of promotion and product quality on purchasing decisions with price mediation on Bear Brand products. In this survey, there were 75 consumer respondents who were sampled. The data analysis test in this study was carried out using the Smart PLS program, the analysis technique in this scientific paper uses the SmartPLS 3.3.3 program. The results showed that: (1) price has a positive and significant effect on purchasing decisions; (2) product quality has a positive and significant effect on price; (3) promotion also has a positive and significant influence on the price.
THE EFFECT OF PRODUCT QUALITY, PRODUCT VARIATION AND PROMOTION TOWARDS THE PURCHASE DECISION OF VIVA COSMETICS Rustianah; Surya Bintarti; Primaraga Sumantri Indra Wicaksana; Rita Sari
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi, Periode Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.391 KB)

Abstract

This study aims to determine the influence of product quality, product variations and promotional activities on the purchasing decision of Viva Cosmetics. This research was conducted using a quantitative descriptive method, the variables in this study were 3 free variables (X) namely the influence of product quality, product variation and promotional activities and bound variables (Y) namely purchasing decisions measured using primary data from questionnaires. The population in this study were consumers who would buy and use Viva cosmetics by calculating samples using a nonpropablity sampling method with an accidental sampling technique consisting of 100 respondents. The data analysis techniques used are validity test, reliability test, multiple linear analysis and t test using the SmartPLS3.3.3 program. The results showed that there was a positive and significant influence of product quality on the purchasing decision of Viva Cosmetics with a value of 38% (0.380). There was a positive and significant effect of product variation on purchasing decisions at Viva Cosmetics with a value of 48.2% (0.482). The promotion has no effect on purchasing decisions Viva Cosmetics by 9.3% (-0.093).
THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON CUSTOMER LOYALTY OF MINERAL WATER IN AQUA BRAND PACKAGING Primaraga Sumantri Indra Wicaksana; Ergo Nurpatria Kurniawan; Surya Bintarti; Iis Indarti
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi, Periode Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.554 KB)

Abstract

This study aims to determine the effect of product quality, brand image and price on customer loyalty of mineral water in Aqua brand packaging. This research was conducted using a quantitative descriptive method, the variables in this study were 3 free variables (X) namely the influence of product quality, brand image and price and bound variables (Y) namely customer loyalty measured using primary data from questionnaires. The population in this study were consumers who would buy and consuming Aqua brand bottled water by calculating samples using a nonpropablity sampling method with an accidental sampling technique consisting of 100 respondents. The data analysis techniques used are validity test, reliability test, multiple linear analysis and t test using the SmartPLS3.3.3 program. The results showed that the quality of AQUA brand mineral water products has a weak positive effect (42%) on customer loyalty, the brand image on AQUA brand mineral water products also has a weak positive effect (48%) on customer loyalty and the price of AQUA brand mineral water products has a negative effect (-3%) on customer loyalty.
NILAI KEPUASAN PELANGGAN : KESESUAIAN HARGA DAN KUALITAS PELAYANAN YANG DIRASAKAN KONSUMEN Surya Bintarti
Jurnal Manajemen Kewirausahaan Vol 16, No 1 (2019): JMK EDISI JUNI 2019
Publisher : Sekolah Tinggi Ilmu Ekonimi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jmk.v16i1.315

Abstract

Kecenderungan peningkatan jumlah pengguna jasa kereta api adalah suatu perkembangan yang  yang sangat pesat, namun sebagaimana diketahui bahwa kualitas yang ditawarkan oleh jasa kereta Api  juga semakin baik, sehingga tingginya  peningkatan pengguna jasa kereta api ini juga diibangi oleh  adanya perkembangan kuliatas yang diberikan dengan dibarengi pula oleh adanya kenaikan harga yang diterapkan, namun demikian  hal ini juga dibarengi oleh adanya peningkatan pelayanan yang diberikan dengan diiringi oleh adanya kenaikan harga yang ditetapkan, adalah salah satu kebijakan yang diambiloleh perusahaan Perkeretapian Indonesia untuk meningkatkan kepuasan konsumen sebagai pengguna jasa ini. Penetapan dan kesesuain harga yang ditetapkan dari pihak kereta api dan kualitas pelayanan yang diberikan berpengaruh terhadap kepuasan pelanggan pengguna jasa kereta commuter linesebesar 30,6%,sehingga dapat dikatakan bahwa harga dan kualitas pelayanan memberikan pengaruh yang positif, walupun relative rendah,  hal ini dikarenakan adanya ketidak sesuaian antara harga yang ditetapkan atau dicantumkan dengan kesesuaian dalam realisasi harga, dan sisanya sebesar 60,6 % dipengaruhi oleh variabel bebas lain.
Pengaruh Daya Tarik Wisata, Fasilitas, Dan Electronic Word Of Mouth Terhadap Minat Kunjung Pada Situ Rawa Gede Agustini Tanjung; Surya Bintarti; Ergo Nurpatria
IKRAITH-EKONOMIKA Vol 5 No 2 (2022): IKRAITH-EKONOMIKA No 2 Vol 5 Juli 2022
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1155.057 KB)

Abstract

Berwisata merupakan kegiatan mengunjungi ke suatu tempat dengan tujuan bersenang-senang. Di masa pandemi seperti sekarang ini tingkat stress pada seseorang semakin tinggi. Hal ini terjadi karena jenuh dari segala rutinitas yang dilakukannnya. Maka rekreasi menjadi sasaran utama untuk berlibur karena menjadi salah satu kebutuhan masyarakat yang harus dipenuhi, rekreasi menjadi salah satu tujuan untuk merilekskan pikiran kembali. Perkembangan industri pariwisata di Indonesia menjadi salah satu daya tarik wisatawan karena terdapat variasi jenis wisata seperti pada Situ Rawa Gede yang menawarkan keindahan alam nya yang sejuk. Penelitian ini bertujuan untuk menguji pengaruh daya tarik wisata, fasilitas, dan electronic word of mouth pada minat berkunjung. Data pnelitian ini menggunakan data metode kuantitatif dengan teknik pengumpulan data menggunaka observasi, wawancara, studi pustaka, dan kuisioner. Pengambilan sampel menggunaka metode probability sampling. Dengan karakteristik responden pengunjung yang sedang atau sudah berkunjung ke Situ rawa Gede. Pengolahan data menggunkan IBM SPSS 25 digunakan untuk menguji validitas dan reliabilitas instrument dan hubungan yang dihipotesiskan didalam model teoritis yang diusulkan.
Keputusan Pembelian : Citra Merk, Cita Rasa dan Harga Consumer Surya Bintarti
JURNAL PELITA ILMU Vol 15 No 01 (2021): Jurnal Pelita Ilmu - April 2021
Publisher : Direktorat Penelitian dan Pengabdian Masyarakat (DPPM) Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.114 KB) | DOI: 10.37366/jpi.v15i01.793

Abstract

Kondisi Covid-19 sd saat ini sangatlah menuntut semua kalangan masyarakat untuk bisa hidup berhati-hati dan benar-benar bisa konsistensi menjaga protocol kesehatan. Kondisi saat ini juga amat berat dari sisi ekonomi kebayakan masyarakat dalam mencukupi kebutuhan hidupnya sandang papan dan pangan. Apalagi beberapa bulan yang lalu juga terjadi musibah banjir dimana-mana, hal ini sangatlah berat untuk dijalani oleh kalangan dan kebayakan masyarakat. Masyakat harus bisa memilih dan memilih makanan apa yang harus dan bisa dikonsumsi dengan baik, cepat dan ekonomis sesuai dengan kemampuan mereka dan makanan yang paling diserbu dan sangat dicari oleh kalangan masyarakat saat ini adalah mie instan. Tingginya permintaan mie instan ini dibuktikan dengan data yang disajikan oleh Kusnanda dalam databoks.katadata.co.id, 2018. Tujuan dalam penelitian ini adalah untuk mengetahui apakah factor citra merk, cita rasa dan harga dari produk mie instan menjadi variable penting dalam memutuskan pembelian mie instan. Seluruh konsumen yang pernah mengkonsumsi mie instan indomi adalah populasi secara umum dan luas dan dengan demikian responden kami bersifat isendental. Data yang dikumpulkan melalui hasil jawaban responden diujia kelayakannya dan kemudian dilakukan analisa data. Keputusan pembelian masyarakat sebagai konsumen dipengaruhi oleh adanya pertimbangan Citra merk produk, cita rasa dan harga produk mie instan. Konsumen dalam memutuskan untuk membeli suatu produk mie instan dalam mencukupi kebutuhan pangannya saat ini lebih tidak mengabaikan harga daripada produk mie instan dan lebih memperhatikan citra merk sebagai penjamin kemanan produknya dan juga cita rasa nya. Nilai ini dari peryataan tersebut dibuktikan oleh perhitungan hasil analisa yang menujukkan bahwa harga produk mie instan hanya berpengaruh sebesar 40% sedangkan pertimbangan citra merk dan cita rasa produk mie instan masing-masing berpengaruh sebesar 70%, hal ini menujukkan bahwa masyarakat sebagai konsumen saat ini masih tetap mempertimbangan citra merk dan cita rasa ketika memutuskan pembelian mie instan.
Co-Authors Afifah Nur Rimadhani Agustini Tanjung Ajeng Diah Putri Anggraini Anna Wulandari Annisa Luthfiyah Catur Sasi Kirono Daspar Daspar Dea Aryandhana Dias Harum Suryani Ergo Nurpatria Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Fendy Manunggal W FITRI REZEKI Iis Indarti Ilham Muhammad Mardiputra Joni Heruwanto M. Alwi Muhamad Ali Maskuri Musrida Kusuma Wardani Novi Fitria Hermiati Primaraga Sumantri Indra Wicaksana Refangi Hidayatullah Retno Purwani Setyaningrum Riska Amelia Rita Sari Roy Adam Kafabih Rustianah Rustianah Susi Ari Widiastuti Suwandy Suwandy Ummi Rahmawati wiji safitri Wini Nur Kusti’ah