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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ekonomi IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT International Journal of Economics (IJEC) International Journal of Community Service (IJCS)
Zuriani Ritonga
Universitas Islam Kebangsaan Indonesia
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Journal : Jurnal Ekonomi

 1 
ANALYSIS OF COMPETITIVE ADVANTAGE IN AN EFFORT TO IMPROVE PRODUCT CREATIVITY AND PRODUCT INNOVATION FOR HONDA MOTORCYCLES Rahmi Rahmi; Nelly Nelly; Fanny Nailufar; Zuriani Ritonga; Hayanuddin Safri
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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This study aims to determine the effect of product creativity and product innovation on competitive advantage on Honda motorcycles in Banda Aceh City. The population in this study were 100 consumers of Honda motorcycles in Banda Aceh City, with a total sample of 100 respondents using a convenience sampling technique. The model used in this study is multiple linear regression analysis. The results of the research show that product creativity and product innovation simultaneously and partially significant effecttocompetitive advantage on Honda brand motorbikes in Banda Aceh City. Score correlation coefficient (R) of 0.653 indicates that the relationship (correlation) between the independent variables and the dependent variable is 0.653 or 65.3%, meaning. Competitive advantage of Honda motorcycles in Banda Aceh City has a moderate relationship with product creativity (X1) and product innovation (X2). While the coefficient of determination (R2) is 0.427, meaning that any changes in the competitive advantage variable can be explained by the product creativity variable (X1) and product innovation (X2) of 0.427 or 42.7% and the remaining 57.3% is explained by the variable other outside of this research for example product quality, service quality, trust, corporate image and others.
THE EFFECT OF MOTIVATION AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE AT PT. ADI KARYA Hayanuddin Safri; Zuriani Ritonga; Rahmi Rahmi; Sufitrayati Sufitrayati; Nelly Nelly
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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PT Adi Karya is a company engaged in the contractor sector, which requires the expertise and ability of employees to be able to operate every task assigned by the company to its employees. With the intensity of the work being carried out, PT Adi Karya always wants its employees to have high motivation and satisfaction with the work done so that performance will increase. In accordance with the description above, the authors feel interested in conducting research entitled: "The Influence of Motivation and Job Satisfaction on Employee Performance at PT Adi Karya". The results of this research are that employee performance is influenced by motivation and job satisfaction simultaneously on employee performance by 52.7% and the remaining 47.3% is determined by other variables.
Co-Authors Aryani Sairun ATIKA AINI NASUTION Baginda Harahap Bayu Eko Broto Chairul Bariah Cut Santika Fanny Nailufar Fatimah Zuhra Fauziah Hanum Hayanuddin Safri Hayanuddin Safri Irne Aryanie Junita Lubis Kamaruddin Kamaruddin Lakharis Inuzula M Yusuf Mulyadi Mulyadi Nelly Nelly Nurjannah Rahmi Rahmi Rizkha Maulana Rizky Maulana Sri Mulyani Sri Yanna Sufitrayati Sufitrayati Sutoyo Sutoyo Zulfikar Zulfikar