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All Journal JURIKOM (Jurnal Riset Komputer) Dialektika: Jurnal Ekonomi dan Ilmu Sosial RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Economics and Digital Business Review Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Journal of Vision and Ideas (VISA) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Ilman: Jurnal Ilmu Manajemen KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Ekonomi Bisnis Digital
Sopi Pentana
Fakultas Ekonomi Bisnis, Universitas Harapan Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Influencers on Social Media and Purchase Intention Sopi Pentana
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.729

Abstract

Objective research This method of surveying with the usage of causality is being utilized to learn about the influence of social media influencers. the research sample that was employed This amounts to 371 respondents who are residents of Medan and have ever shopped at MSMEs there. Utilizing a deployment questionnaire to gather data Also, measurements are made using a scale. Method analysis of the data is done using the SMART pls. application software. The study's findings indicate that social media influencers have a major impact on perceived value. Packaging has a tremendous impact on perceived value. Consumer education has a big impact on perceived value. Additionally, taking into account perceived value might buffer the link between social media influencers, product packaging, and consumer understanding and intention to buy.
Stres Kerja Ditinjau dari Konflik Peran Ganda, Kelelahan Emosional dan Dukungan Sosial serta Dampaknya terhadap Komitmen Organisasi pada Dinas Perhubungan Provinsi Sumatera Utara Mutiara Ananda Armi; Bunga Aditi; Sopi Pentana
VISA: Journal of Vision and Ideas Vol 3 No 3 (2023): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v3i3.5340

Abstract

This research is based on performance problems, namely the level of work stress of employees at the North Sumatra Transportation Service Personnel Agency which is thought to be caused by multiple role conflicts, emotional exhaustion, social support which also has an impact on organizational commitment.The approach in this research is regarding work stress which has an impact on organizational commitment. The research method used is the associative analysis survey method, namely knowing the relationship between two or more variables being studied based on the actual situation.This research method also uses quantitative analysis techniques through path analysis (PathAnalysis) which is intended to determine the magnitude of Dual Role Conflict (X) with Job Stress (Y) and Organizational Commitment.(Z) either simultaneously or partially.The conclusion in this research is that Dual Role Conflict and Emotional Fatigue do not have a direct influence on Organizational Commitment at the North Sumatra Transportation Service. This means that the existence of Dual Role Conflict and Emotional Fatigue in the North Sumatra Transportation Service does not have a negative impact on Organizational Commitment. Employees still have multiple role conflicts and emotional exhaustion even though they are based on existing organizational commitment.
Branding Strategy For Social Media Muhammad Yusuf AR; Eka Hendrayani; Shadli Rolaskhi; Sopi Pentana; Pitono Pitono
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.172

Abstract

MSMEs are supporting the nation's economy, however, some MSME actors still experience various difficulties in running a business. One of them is the difficulty in the field of marketing, in the current era of social media marketing development, several micro, small and medium enterprises, especially in the Majalaya sub-district, are facing difficulties keeping up with the times in terms of product marketing. From the survey that has been conducted, MSME actors in the Majalaya sub-district admit that they have difficulties in marketing their products and developing markets. This is due to the product's lack of awareness of the branding of MSME products where MSME actors do not highlight the identity and superiority of the products offered, thus reducing the interest of potential consumers to buy these products. As a solution to the problem above,mConduct dedication in the form of education and training regarding product branding in social media marketing.
Social Media's Role as a Marketing Medium for SME Products Bunga Aditi; Kalvin Sinaga; Muller Tamba; Olga Theolina Sitorus; Sopi Pentana
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Amik Veteran Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i4.2290

Abstract

Engagement dedication SMEs for processed goods such as craft bamboo, chips banana, jam tomato, cranky corn, and so on are employed by the residents of Village Sandpaper Subdistrict Sandpaper Field City Medan, North Sumatra, where this is being done. The purpose of this activity is to teach locals how to use social media platforms like Instagram and WhatsApp to market their products. Sales of locally produced goods are expected to increase market share, boost efficiency in marketing, and use other strategies to make the most of already-existing social media platforms that are controlled by residents. These strategies should also improve the quality of goods that are more productive, rather than just sending messages.
Pengaruh Pelatihan Kerja dan Pengalaman Kerja terhadap Kinerja Karyawan Dimoderasi Lingkungan Kerja pada PT. Bank Sumut Kantor Pusat Medan Sunaryo Sunaryo; Sopi Pentana; Bagus Handoko; Welly Damayanti
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6004

Abstract

This research aims to determine the effect of work training and work experience on employee performance with the work environment as a moderating variable at PT. North Sumatra Bank Medan Head Office. This type of research uses quantitative methods, with a sample of 219 employees, the data used is primary data by distributing questionnaires to a sample of 219 employees, and the statistical analysis technique used is the SEM (Structural Equation Modeling) analysis technique using Smartpls 4. From the research results This shows that job training on employee performance has a significant positive influence, work experience on employee performance has a significant positive influence, the work environment on employee performance has a significant positive influence, the work environment as a moderating variable on the influence of job training on employee performance is insignificantly negative and the environment work as a moderating variable on the influence of work experience on employee performance is positive and significant.
Co-Authors Alvin Fahlevi Audia Junita Aulia Arief Nasution Bagus handoko Bunga Aditi Bunga Aditi Bunga Aditi Bunga Aditi Cendikia Taqwim Eka Hendrayani H.M. Hermansyur Indra Syahputra Sitorus Kalvin Sinaga M Mario Boy Sandy Muhammad Aidil Akbar Nasution Aidil Akbar MUHAMMAD YUSUF AR Muller Tamba Mutiara Ananda Armi Nindy Ayunda Mulyani Damanik Olga Theolina Sitorus Pitono Sahbillah Nur Shadli Rolaskhi Sunaryo Sunaryo Sunaryo, Sunaryo Welly Damayanti Wenikha Waldyatri Winda Ardiani