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All Journal Matrik: Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Ikonomika : Jurnal Ekonomi dan Bisnis Islam Stability: Journal of Management and Business Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi JCSE: Journal of Community Service and Empowerment
Muhammad Baehaqi
Universitas Putra Bangsa
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Perceived Quality Dan Brand Image Terhadap Repurchase Intention dengan Customer Satisfiaction sebagai Variabel Intervening: Studi pada Pengguna Smartphone Vivo di Kabupaten Kebumen Anis Larasati; Muhammad Baehaqi
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 4 No. 1 (2022): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1068.852 KB) | DOI: 10.32639/jimmba.v4i1.64

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh perceived quality dan brand image terhadap repurchase intention melalui customer satisfaction sebagai variabel intervening. Populasi dalam penelitian ini adalah pengguna smartphone Vivo di Kabupaten Kebumen. Sampel penelitian sebanyak 100 orang dengan metode accidentiial sampling. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Analisis data mengunakan analisis jalur dengan progam SPSS 25 dan sobel test. Hasil penelitian ini menunjukan bahwa perceived quality dan brand image berpengaruh terhadap customer satisfactions. Selanjutnya perceived quality, brand image dan customer satisfaction berpengaruh dan signifikan terhadap repurchase intention. Serta customer satisfaction dapat memediasi antara variabel perceived quality dan brand image terhadap repurchase intention.
Pengaruh Healty Lifestyle, Perceived Quality dan Perceived Value Terhadap Keputusan Pembelian Sepeda Jenis Roadbike Merk Polygon: Studi pada Pengguna Sepeda Jenis Roadbike Merk Polygon di Kabupaten Kebumen Farid Zain Lutfi; Muhammad Baehaqi
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 4 No. 4 (2022): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (901.896 KB) | DOI: 10.32639/jimmba.v4i4.129

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh healthy lifestyle, perceived quality, dan perceived value terhadap keputusan pembelian sepeda jenis roadbike di Kabupaten Kebumen. Data sampel yang diambil dalam penelitian ini yaitu pengguna sepeda jenis roadbike di Kabupaten Kebumen yang berjumlah 100 orang sebagai responden. Instrumen atau alat pengumpulan data dalam penelitian ini menggunakan angket/kuisioner. Alat analisis dalam penelitian ini yaitu menggunakan analisis regresi linier berganda. Teknik analisis data yang digunakan dalam penelitian ini antara lain analisis kualitatif dan analisis kuantitatif yang terdiri dari uji validitas, uji reliabilitas, uji t, uji f, uji regresi linier berganda (skala likert). Data dianalisis menggunakan SPSS 25 for windows. Dari hasil membuktikan hipotesis pertama bahwa healthy lifestyle secara parsial memiliki pengaruh signifikan terhadap keputusan pembelian. Dari hasil hipotesis kedua membuktikan bahwa perceived quality berpengaruh signifikan terhadap keputusan pembelian. Dari hasil hipotesis kedua membuktikan bahwa perceived value berpengaruh signifikan terhadap keputusan pembelian. Dari hasil hipotesis keempat membuktikan bahwa healthy lifestyle, perceived quality, dan perceived value secara simultan atau bersama-sama berpengaruh signifikan terhadap keputusan pembelian.
IMPLIKASI VALUE CO-CREATION TERHADAP LOYALITAS PELANGGAN: STUDI PADA JASA KUNJUNGAN WISATA DI KABUPATEN KEBUMEN Muhammad Baehaqi
Stability: Journal of Management and Business Vol 5, No 2 (2022): December
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v5i2.14200

Abstract

Tujuan tulisan ini adalah untuk mengetahui implikasi value co-creation terhadap loyalitas sikap dan loyalitas perilaku pelanggan. Dalam artikel ini ditunjukkan adanya hubungan yang positif antara penciptaan nilai bersama (value co-creation) dengan loyalitas dalam dua dimensi, yaitu loyalitas sikap dan loyalitas perilaku. Co-creation mempengaruhi secara langsung pada loyalitas perilaku pengunjung pariwisata di Kebumen. Artinya semakin tinggi keterlibatan pengunjung dalam menciptakan nilai bersama dengan pengelola pariwisata, maka semakin besar loyalitas pengunjung terhadap tempat pariwisata tersebut. Ini ditunjukkan melalui kunjungan kembali dan ajakan kepada pengunjung lain. Melalui hubungan tidak langsung dengan loyalitas sikap sebagai mediasi terhadap loyalitas perilaku, value co-creation juga menjunjukkan hubungan yang positif, loyalitas sikap berpengaruh secara positif terhadap loyalitas perilaku pengunjung pariwisata. Temuan ini secara akademis menunjukkan hubungan yang konsisten terhadap teori, serta menunjukkan perspektif baru anteseden loyalitas.
The Acceptance Model of Halal Food Products Toward Indonesian non-Muslim Customers Muhammad Baehaqi; Dani Rizana; Ragil Setyo Cahyono
IKONOMIKA Vol 7, No 2 (2022)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/febi.v7i2.15326

Abstract

The purpose of this study was to determine the model of acceptance of halal food products among non-Muslims in Indonesia. The proposed acceptance model is built through the collaboration of various combinations of theories such as Action Reaction Theory (TRA), Planned Behavior Theory (TPB), and Triandis Model (Triandm). This combination produces a new construct of acceptance model through the variables of inner perspective, the credibility of the halal logo, and habits as latent variables, while the acculturation variable as a mediating variable.The research was conducted in Indonesia with 317 respondents taken using non-probability sampling technique through purposive sampling method in 24 provinces. The proposed model shows positive and significant results. The inner perspective as a construct that represents a combination of norm variables in TRA and TPB, as well as social variables in TRIANDM shows positive results on acceptance and also positive on acculturation. Likewise with the credibility of the halal logo and the habit of convincing with a positive relationship to acculturation, but in relation to acceptance, the habit shows an insignificant value. Acculturation is a very decisive variable in this study, besides having a significant influence on customer acceptance it is also a mediation for other constructs.The findings in this study indicate the alignment of the model in the propositions tested. The research results also prove the theoretical alignment of several combinations of theories. Finally, because it was not found in previous research in a similar study, this research can be a pioneer in formulating an appropriate model of acceptance for non-Muslim consumers in Indonesia towards halal food.
Determining Value Co-Creation Behaviour toward Customer Loyalty and Customer Retention on the SRC’s Business Platformorm Muhammad Baehaqi; Ragil Setya Cahyono; Sulis Riptiono
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 17 Nomor 1 Tahun 2023
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2023.v17.i01.p04

Abstract

Customer retention is the maintenance of long-term customer-company relationships through customer satisfaction thereby creating loyalty. Value co-creation is proven to have a significant role in creating customer loyalty, so that customer loyalty becomes actual retention for the company. The role of shared value creation should be considered in customer relationship mechanisms. This study aims to produce an analysis of the role of value co-creation behavior on customer retention. This focus is novelty in research, because no confirmation was found in previous studies that produced a relationship between the two. Customer loyalty is the variable that mediates the relationship between value creation behavior and customer retention. This research produces findings regarding the positive influence of customer involvement through value co-creation behavior on retention as a long-term customer relationship mechanism with the company. Keywords: value coreation behaviour; customer loyalty; customer retention
Literasi Pemberdayaan Ekonomi Kaum Perempuan Nahdliyin (NU) Melalui Phygital Marketing Di Kabupaten Kebumen Muhammad Baehaqi; Dani Rizana; Ahmad Syarifudin; Anton Prasetyo; Awaludin Abid; Eko Wardoyo
JCSE: Journal of Community Service and Empowerment Vol. 5 No. 1 (2024): JCSE April 2024
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v5i1.824

Abstract

The aim of this service is to provide assistance and facilitation to Nahdliyin women business actors so that they have independence and business skills. Providing enforcement of the informal sector as an advanced, competitive and productive business entity, as well as mobilizing the potential of existing resources as a community business force that can support the family economy. Devotion answers existing problems such as limited resources, existing business, product limitations and limited market reach. Service is carried out using a participatory method by placing partners as holders of a more dominant role. The service begins with training, then a business cluster is formed and the formation of business entities is facilitated for partners.
Non-Muslim Customer Acceptance Behavior Toward Halal Products in Yogyakarta Muhammad Baehaqi; Ragil Setyo Cahyono; Anton Prasetyo
IQTISHADIA Vol 16, No 2 (2023): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v16i2.21971

Abstract

This research aims to generate practical empirical insights into the acceptance behavior of non-Muslim consumers towards halal products in Yogyakarta. The foundational framework employed for this study is Ajzen’s Theory of Planned Behavior (TPB), with the incorporation of determinants such as knowledge and religiosity, along with the integration of habit-related variables. The study was conducted in Yogyakarta Province, considered a microcosm of Indonesia, representing the diversity of subjects relevant to this research. Data was collected from five regencies/cities in Yogyakarta by administering questionnaires and analyzed using the Structural Equation Model (SEM) with the wrapPLS 7.0 application. The findings reveal that all variables positively influence acceptance attitudes and behaviors. Nonetheless, certain variables do not significantly contribute to the outcomes. Acceptance attitudes and behaviors are primarily shaped by the subjective norm variables and planned behavior control, and this aligns with theoretical expectations. The research outcomes establish interpersonal behavior as a suitable model for further development into a behavioral framework for the acceptance behavior of nonMuslim consumers towards halal products. Theoretically, this research initiates a discourse in the domain of consumer behavior theory, specifically in the realm of interpersonal behavior. In practical terms, the findings can aid businesses in tailoring their communication strategies with customers.
Co-Authors Ahmad Syarifudin Anis Larasati Anton Prasetyo Awaludin Abid Dani Rizana Eko Wardoyo Farid Zain Lutfi Ragil Setya Cahyono Ragil Setyo Cahyono Ragil Setyo Cahyono Riptiono, Sulis