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All Journal Jurnal Manajemen Dan Kewirausahaan Creative Research Management Journal Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Hartini Hartini
Universitas Halu Oleo
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Journal : Jurnal Manajemen Dan Kewirausahaan

 1 
PENGARUH KOMPENSASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI LEMBAGA PENYIARAN PUBLIK RRI KENDARI Wisnu Maulana Saputra; Samdin Samdin; Agustinus Tangalayuk; Yusuf Montundu; Ansir Ansir; Hartini Hartini
Jurnal Manajemen dan Kewirausahaan Vol 15, No 1 (2023): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v15i1.30911

Abstract

This study aims to examine and analyze the effect of compensation and work discipline on employee performance. This study uses a sampling technique, namely a saturated sample of 61 samples consisting of a secretary, head of division, head of section, and functional staff of the RRI Kendari Public Broadcasting Institute. Methods of data collection using a questionnaire. The data analysis method uses multiple linear regression analysis with the help of the IBM SPSS Statistics Version 24 software application.The results of this study indicate that (1) Compensation partially has a positive effect on employee performance. (2) Work Discipline partially has a positive effect on employee performance. (3) Compensation and Work Discipline simultaneously have a positive effect on employee performance. The conclusion of this study is that the higher the compensation, the higher the performance of the resulting employee as well as the higher the work discipline, the higher the employee's performance, and compensation and work discipline have an interaction with the employee's performance.
PENGARUH SEGMENTASI, TARGETING DAN POSITIONING (STP) TERHADAP KEPUTUSAN PEMBELIAN PADA KM WARMINDO Muhammad Farhan Fauzan Kasim; Samdin Samdin; Wahyuniati Hamid; Hartini Hartini; Endro Sukotjo
Jurnal Manajemen dan Kewirausahaan Vol 15, No 2 (2023): Edisi Juli
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v15i2.43075

Abstract

This study aims: (1) To determine the effect of segmentation, targeting and positioning (STP) on purchasing decisions at KM warmindo. (2) To determine the effect of segmentation on purchasing decisions at KM warmindo. (3) To determine the effect of targeting on purchasing decisions at KM warmindo. (4) To determine the effect of positioning on purchasing decisions at KM warmindo. The population in this study is all customers of KM Warmindo whose number is unknown (unknown population). The sample in this study amounted to 96 respondents with the determination of the sample referring to the statement of Hair et al. The data collection method in this study used multiple linear regression analysis. The research results show that: (1) Segmentation, targeting and positioning (STP) have a positive and significant effect on purchasing decisions. (2) Segmentation has a positive and significant effect on purchasing decisions. (3) Targeting has a positive and significant effect on purchasing decisions. (4) Positioning has a positive and significant effect on purchasing decisions.
Co-Authors Abdul Razak Yusuf Agustinus Tangalayuk Ansir Ansir Endro Sukotjo Hayat Yusuf Juharsah Juharsah La Janu La Janu La Ode Azaluddin Siga Muhammad Farhan Fauzan Kasim Muhlis Muhlis Nurwati Nurwati Patwayati Patwayati Risky Tamala Samdin Wahyuniati Hamid Wisnu Maulana Saputra Yusuf Montundu Yusuf Yusuf