Kebutuhan ASI ekslusif sangat penting untuk mencukupi kebutuhan bayi akan zat gizi. Cakupan ASI Ekslusif di Wilayah Kecamatan Bergas sebanyak 34,3 %. Tingkat pemahaman ibu tentang ASI ekslusif menunjukkan angka 84 %, sementara itu media yang diberikan untuk memberikan informasi tentangi ASI ekslusif dirasa masih kurang menarik. Tujuan dari penelitian ini adalah untuk membuktikan pengaruh pemberian pendidikan ASI ekslusif melalui media animasi dalam meningkatkan pengetahuan ibu tentang ASI eksklusif. Penelitian ini menggunakan ekperimental semu (Quasy experiment) denganrancangan one group pre test, post test without control group desain, responden dipilih secara random sampling sebanyak 60 responden. Hasil penelitian didapakan terdapat perbedaan pengetahuan ibu tentang asi eksklusif (p:0,01) dengan perbedaan rata-rata (mean defferences) skor pengetahuan sebesar 8,4. Media animasi efektif dalam meningkatkan pengetahuan responden, informasi yang ada didalam media dirasa cukup menarik dan aplikatif dalam menjelaskan tentang pentingnyaASIeksklusif, manfaat kolostrum dan cara pemberian ASI pada bayi. Perlu diaplikasikan media animasi sebagai sara promosi kesehatan di berbagai tempat strategis. Kata kunci : ASI, animasi, pengetahuan IMPROVING PREGNANT WOMEN'S KNOWLEDGE AND BREASTING THROUGH DEVELOPMENT OF MODELS AND MEDIA ANIMATION OF EXCLUSIVE ASSESSMENT IN BABY ABSTRACT The need for exclusive breastfeeding is very important to meet the baby's need for nutrients. Coverage of Exclusive ASI in the District of Bergas is 34.3%. The level of understanding of mothers about exclusive breastfeeding shows 84%, while the media provided to provide information about exclusive breastfeeding is still considered less attractive. The purpose of this study is to prove the effect of exclusive breastfeeding education through animated media in increasing the knowledge of mothers about exclusive breastfeeding. This study uses quasi-experimental (Quasy experiment) with one group pre-test design, post-test without control group design, respondents were selected by random sampling of 60 respondents. The results of the study revealed that there were differences in mother's knowledge about exclusive breastfeeding (p: 0.01) with a mean difference (mean defferences) of knowledge scores of 8.4. Animation media is effective in increasing respondents' knowledge, the information contained media is quite interesting and applicable in explaining the importance of exclusive breastfeeding, the benefits of colostrum and the way breastfeeding is given to infants. Animation media should be applied as a means of promoting health in various strategic places Keywords: ASI, animation, knowledge