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Journal : Semantik

IT-BASED SERVICE DI PERGURUAN TINGGI (DAMPAK TERHADAP KEPUASAN DAN LOYALITAS) Yohan Wismantoro
Semantik Vol 1, No 1 (2011): Prosiding Semantik 2011
Publisher : Semantik

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Abstract

This study explores the impact of information technology (IT) on service quality in the higher education sector. It proposes a service quality model that links customer perceived IT- based service options to traditional service dimensions as measured by SERVQUAL in the context of customer perceived service quality and customer satisfaction. The model also incorporates several variables affecting customers’ perceptions of IT-based services, and was tested by a structural equation modeling approach using sample data collected from higher education customers. The results indicate that IT-based services have a directimpact on the SERVQUAL dimensions and an indirect impact on customer perceived service quality andcustomer satisfaction. The analyses also show that customers’ evaluations of IT-based services are affected by their preference towards experiences in using IT-based services.Keywords : Information technology, Service qualit,y, IT-based service
Pengaruh Costomer Orientation of Service Employee (COSE) terhadap Kepuasan, Komitmen dan Retensi Konsumen Yohan Wismantoro
Semantik Vol 3, No 1 (2013): Semantik 2013
Publisher : Semantik

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Abstract

COSE (Customer Orientation of Service Employees) yang merupakan  orientasi pelanggan pada tenaga pelayanan sering dianggap sebagai penentu utama keberhasilan dalam industri jasa. Pendekaatan COSE dapat dikonseptualisasi menjadi empat dimensi yang terdiri dari keterampilan teknis, keterampilan sosial, motivasi, dan  kekuatan pengambilan keputusan. Model  pelayanan berorientasi pelanggan ini secara langsung mempunyai dampak terhadap kepuasan konsumen, komitmen dan retensi konsumen. Model ini kemudian diuji secara empiris terhadap sampel 100 konsumen di PT Mabua Harley-Davidson (MHD) Semarang dengan menggunakan SEM. Hasil yang diperoleh, COSE memberikan dukungan untuk sebagian besar hipotesis.
Analisis Perceived Service Quality terhadap Loyalitas : Trust dan Satisfaction sebagai mediator Wismantoro Yohan
Semantik Vol 1, No 1 (2011): Prosiding Semantik 2011
Publisher : Semantik

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Abstract

Abstract : the research object is perum pegadaian cabang bulumanis. The purpose of this study to analyze the perceived service quality to customer satisfaction , customer loyalty and costomer trust. The research sampel of 100 responden with sampling techhnique is a non probability sampling . The result show thet perceived service quality has a positive and significant impace on customer satisfaction , perceived service quality has a positive and significant influence on customer loyalty, perceived service quality has a positive and significant influence on trust, customer satisfaction has a positive and significant influence on customer loyality and trust has a positive and significant influence on customer loyalty
Model Pendekatan Manajemen Resiko Keamanan Dalam e-Commerce Wismantoro Yohan
Semantik Vol 1, No 1 (2011): Prosiding Semantik 2011
Publisher : Semantik

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Abstract

ABSTRACT: E-commaerce security is a complex issue; it is concerned wiht a number of security risks that can appear at either a technical level or organisational level. This paper uses a systemic framework, the viable system model (VSM) to determine the high level security risks and then uses baseline security methods todetermine the lower level security risks.Keyword: Electronic commerce, Risk analysis, Information system
Integrasi CRM-B2B Wismantoro Yohan
Semantik Vol 1, No 1 (2011): Prosiding Semantik 2011
Publisher : Semantik

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Abstract

ABSTRACT: Customer relationship management (CRM) and business-to-business (B2B) are essential to the success of modern business. Althoughthey are two different modules, they shere many similaritas. The integration of CRM and B2B will benefit all related parties in business processes, including sales,marketing,customer service, and information support. This article disucusses the characteristic, similarities, and differences of B2B from CRM. It alsoexplores the CRM_B2B integration strategise, the current issues, and their future development trends.Keyword: business, customer relationship, marketing strategis
Kepuasan Menggunakan Search Engine bagi Mahasiswa (Studi Seach Engine Google) Wismantoro Yohan
Semantik Vol 1, No 1 (2011): Prosiding Semantik 2011
Publisher : Semantik

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Abstract

ABSTRACT: Web search engine is a part of non-transactional website Google is the biggest search engine that aims to manage useful information which is applicable to public, particulary university students. This research explores the positive attitude toward Google, a web search engine. The approach used is IT-Base Service Model. It encloses perceived benefit, ease-of-use. design quality, convenience, and sensation.keywords: Web, Search engine, Google, IT