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All Journal Jurnal Siasat Bisnis JURNAL PERSPEKTIF BISNIS Jurnal Sosial Humaniora GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Perikanan Journal of Technopreneurship on Economics and Business Review (JTEBR) Jurnal Pengabdian Dharma Wacana Jurnal Perspektif Bisnis KOLONI Jurnal Kompetitif Bisnis

Jeni Wulandari

Jurusan Ilmu Administrasi Bisnis, FISIP, Universitas Lampung

Author-ID : 420328

Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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ANALISIS BEBAN KERJA DAN INSENTIF TERHADAP KINERJA DRIVER GOJEK DI BANDAR LAMPUNG Vebri Adam; Jeni Wulandari; Hani Damayanti Aprillia
Jurnal Perspektif Bisnis Vol 3 No 2 (2020)
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

This study aims to analyze the workload using the NASA-TLX method, as well as knowing the effect of workload and incentives on the performance of Gojek drivers in Bandar Lampung. This type of research is explanatory with a quantitative approach. The sample in this study were 100 respondents, with the sampling technique using accidental sampling. Data were analyzed using NASA-TLX method and multiple regression analysis. The results explained that the workload of the Gojek driver was very high, the highest workload was in the aspect of physical needs and the lowest was in the aspect of the frustration level. However, the partial test results that workload does not affect the performance of Gojek drivers, while incentives affect the performance of Gojek drivers. Simultaneously, both workload and incentives have an affect on performance of Gojek drivers. There is a relationship between job characteristic on study results that require further research, and the importance of stimulating incentives for drivers to maximize the achievement of work targets. Abstrak Penelitian ini bertujuan untuk menganalisis beban kerja dengan menggunakan metode NASA-TLX, serta mengetahui pengaruh beban kerja dan insentif terhadap kinerja pengemudi Gojek di Bandar Lampung. Jenis penelitian ini eksplanatori dengan pendekatan kuantitatif. Sampel dalam penelitian ini berjumlah 100 responden, dengan teknik pengambilan sampel menggunakan accidental sampling. Data dianalisis dengan menggunakan metode NASA-TLX, dan analisis regresi berganda. Hasil studi menjelaskan bahwa beban kerja pengemudi Gojek sangat tinggi, beban kerja yang paling tinggi terdapat pada aspek kebutuhan fisik, dan yang terendah terdapat pada aspek tingkat frustasi. Namun, hasil pengujian secara parsial menunjukkan beban kerja tidak berpengaruh terhadap kinerja pengemudi Gojek, sedangkan insentif berpengaruh terhadap kinerja pengemudi Gojek. Walaupun demikian, secara simultan, kedua variabel, baik beban kerja maupun insentif berpengaruh terhadap kinerja pengemudi Gojek. Terdapat keterkaitan karakteristik pekerjaan terhadap hasil studi yang membutuhkan penelitian lebih lanjut, dan pentingnya rangsangan insentif bagi pengemudi untuk memaksimalkan pencapaian target kerja.

ANALISIS E-TRUST, E-WOM DAN E-SERVICE QUALITY DALAM KEPUTUSAN PEMBELIAN ONLINE Emeralda Galuh Pasa; Jeni Wulandari; Diang Adistya
Jurnal Perspektif Bisnis Vol 3 No 2 (2020)
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

This study aims to determine the effect of e-trust, e-wom and e-service quality on online purchasing decisions for Tokopedia users in Bandar Lampung. This research conducted with an explanatory research approach. The sample of this research is Tokopedia users who have made transactions more than once, with total 100 respondents using accidental sampling technique. Data analysis was performed by descriptive anaylsis and multiple linear analysis. The results showed that e-trust, e-wom, and e-service quality partially and simultaneously have a positive and significant effect on online purchasing decisions. The online purchasing decision factor in this study is mostly influenced by e-wom. Tokopedia is expected to add a recommendation feature for the most purchased products, filter reviews, and improve product quality. Keywords: e-trust, e-wom, e-service quality, online purchasing decisions Abstrak Penelitian ini dilakukan untuk mengetahui pengaruh e-trust, e-wom, dan e-service quality terhadap keputusan pembelian online pada pengguna Tokopedia di Bandar Lampung. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan explanatory research. Sampel penelitian ini adalah pengguna aplikasi Tokopedia yang telah melakukan transaksi lebih dari satu kali pada aplikasi, dengan jumlah responden sebanyak 100 orang, yang dilakukan dengan teknik accidental sampling. Analisis data dilakukan dengan menggunakan analisis deskriptif dan analisis linear berganda. Hasil penelitian ini menunjukkan bahwa e-trust, e-wom dan e-service quality secara parsial dan simultan berpengaruh positif dan signifikan terhadap keputusan pembelian online. Perlu dukungan peningkatan pada aspek kemampuan Tokopedia dalam memberikan kepercayaan (ability), kemudahan dalam membagikan pengalaman berbelanjanya menggunakan aplikasi Tokopedia (expressive positive feeling), dan efisiensi dalam memenuhi kebutuhan pelanggan. Kata kunci: e-trust, e-wom, e-service quality, keputusan pembelian online.

PENGALAMAN PELANGGAN, REFERENCE GROUP, PERSEPSI HARGA DALAM KEPUTUSAN PEMBELIAN PRODUK ETNIK FASHION Alfi Fajria Wibowo; Jeni Wulandari; Prasetya Nugeraha
Jurnal Perspektif Bisnis Vol 4 No 1 (2021): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

This study aimed to determine the effect of customer experience, reference group and price perception on consumer purchasing decisions at fashion ethnic product. The population in this study was the consumers of Juragan Kain Boutique. The data were obtained from questionnaires that were filled in online using a likert scale; the sampling technique used purposive sampling with total sample of 100 respondents of Juragan Kain Boutique consumers. The data analysis in this study used descriptive data analysis and multiple linear regression analysis. The results of this study indicated that customer experience; reference group and price perception partially and simultaneously had positive and significant effect on purchasing decision. In this study, price suitability with product quality was the dominant factor in price perception, because it determined the purchasing decision of the Juragan Kain boutique as an ethnic fashion product. Abstrak Penelitian ini bertujuan untuk mengetahui adakah pengaruh pengalaman pelanggan, reference group dan persepsi harga terhadap keputusan pembelian konsumen Butik Juragan Kain. Populasi dalam penelitian ini adalah konsumen Butik Juragan Kain. Data tersebut diperoleh dari kuisioner yang diisi secara online dengan menggunakan skala likert, teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 100 responden konsumen Butik Juragan Kain. Analisis data dalam penelitian ini menggunakan analisis data deskriptif dan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa pengalaman pelanggan, reference group dan persepsi harga, secara parsial dan simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Pada penelitian ini kesesuaian harga dengan kualitas produk menjadi faktor dominan dari persepsi harga, karena menentukan keputusan pembelian Butik Juragan Kain sebagai produk ethnic fashion.

ANALISIS FOREIGN BRANDING, HARGA DAN KUALITAS PRODUK DALAM KEPUTUSAN PEMBELIAN Sarah Uswatun Hasanah; Jeni Wulandari; Ghia Subagja
Jurnal Perspektif Bisnis Vol 4 No 1 (2021): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

This study examines purchasing decisions of The Executive product, viewed from the aspect of foreig branding, price, and product quality in the perspective of consumer behavior. A quantitative approach was applied, using a questionnaire to 400 respondents. The sampling technique using purposive sampling. Data were analyzed using multiple linear regression analysis. The results of the study indicated that foreign branding, price, and product quality influence purchasing decisions partially and simultaneously had positive and significant effect on purchasing decision. The highest effect in this study was product quality, with comfort and quality of raw material which the main factor need to be maintened because they determined the purchasing decision of The Executive as a fashion product. Abstrak Studi ini mengkaji keputusan pembelian produk The Executive, dilihat dari aspek foreign branding, harga, dan kualitas produk dalam perspektif perilaku konsumen. Pendekatan kuantitatif diterapkan, dengan menggunakan kuesioner pada 400 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dianalisis menggunakan analisis deskriptif dan regresi linear berganda. Hasil studi menunjukkan bahwa secara parsial dan simultan, foreign branding, harga, dan kualitas produk berpengaruh terhadap keputusan pembelian. Pengaruh terbesar terletak pada variabel kualitas produk, dengan kenyamanan dan kualitas bahan baku menjadi faktor dominan yang perlu dipertahankan, karena menentukan keputusan pembelian The Executive sebagai produk fashion.

IDENTIFIKASI KOMPETENSI CUSTOMER SERVICE PADA BANK PERKREDITAN RAKYAT DENGAN METODE JOB COMPETENCY ASSESMENT (JCA) Marlinda Dini Hapsari; Jeni Wulandari; Fenny Saptiani
Jurnal Perspektif Bisnis Vol 5 No 1 (2022): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpb.v5i1.37

This study aimed to identify customer service competencies using the Job Competency Assessment (JCA) Method. This type of research uses a qualitative approach. Qualitative research obtains research subjects from informants using purposive sampling technique, namely the amount of information as much as 9 people according to selected criteria that are relevant to the research problem. Data analysis in this study was obtained from interviews, observation and documentation. At the interview stage the researcher used the Job Competency Assessment (JCA) Method to assess the competencies possessed by individuals. Based on the results obtained, it shows that there are 10 CS competencies in Bank Eka namely attention to clarity of tasks (attention to order), customer orientation (customer service orientation), enthusiasm for achievement (achievement orientation), self-control (self-control), impact and influence (impact and influence), empathy (interpersonal understanding), self-confidence (self-confidence), ability to direct (direction), special skills (personal expertise), cooperation (teamwork), 4 out of 10 competencies appears. The most concerned are clarity of tasks (attention to order), customer oriented (customer service oriented), passion for achievement (achievement orientation), self-control. This competency can later be more challenging, maintained and improved. ABSTRAK Penelitian ini bertujuan untuk mengidentifikasi kompetensi customer service dengan menggunakan Metode Job Competency Assesment (JCA). Jenis penelitian ini menggunakan pendekatan kualitatif, dengan jumlah informan sebanyak 9 orang yang ditentukan secara purposive. Teknik pengumpulan data menggunakan Behavioral Event Interview (BEI), observasi dan dokumentasi. Berdasarkan hasil penelitian, terdapat 10 kompetensi pada CS di BPR, dengan kompetensi prioritas pada kompetensi perhatian terhadap kejelasan tugas (concern for order), beriorientasi kepada pelanggan (customer service orientation), semangat untuk berprestasi (achievement orientation), pengendalian diri (self-control). Sementara kompetensi pendukung lain yakni kompetensi dampak dan pengaruh (impact and influence), empati (interpersonal understanding), percaya diri (self-confidence), kemampuan mengarahkan (directiveness), keahlian khusus (personal expertise), dan kerjasama (teamwork),

Co-Authors Agung Wijaya Ahmad Efendi Alfi Fajria Wibowo Ardi Firmansyah Arif Sugiono Arif Sugiono Damayanti Damayanti Diang Adistya Diang Adistya Diang Adistya dyang adistya Emeralda Galuh Pasa Fenny Saptiani Ghia Subagja Hani Damayanti Aprilia Hani Damayanti Aprilia Hani Damayanti Aprillia Ita Prihantika Kussuyatmono Bagus Wardianto Marlinda Dini Hapsari Maulana Agung Maulana Agung Pratama Mediya Destalia Mediya Destalia Nur Efendi Prasetya Nugeraha Prasetya Nugeraha Reinisa Afrida Putri Sarah Uswatun Hasanah Suripto Suripto Tamaro Umi Lestari Vebri Adam Widya Puspitarani Desiyanti

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