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All Journal Jurnal Inovasi Bisnis (Inovbiz) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Business and Applied Management Dialektika: Jurnal Ekonomi dan Ilmu Sosial Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Rangkiang: Jurnal Pengabdian Pada Masyarakat Ihsan: Jurnal Pengabdian Masyarakat Economics and Digital Business Review ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Ekonomi Manajemen dan Akuntansi SWARNA Media Bina Ilmiah Innovative: Journal Of Social Science Research RANGKIANG: Jurnal Pengabdian Pada Masyarakat Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) SWARNA: Jurnal Pengabdian Kepada Masyarakat
Lady Lady
Universitas Internasional Batam
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Journal : Media Bina Ilmiah

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ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI BRAND LOYALTY MELALUI BRAND TRUST PADA PENGGUNA BRAND LOKAL Efriza Shahara Kennedi; Lady Lady
Media Bina Ilmiah Vol. 17 No. 9: April 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/mbi.v17i9.368

Abstract

This research was conducted with the aim of proving brand experience, perceived value, brand personality, brand image, product quality and service quality on brand loyalty with brand trust as a mediating variable on local brand users. The population in this research is the people of Batam who use local brand users. Purposive sampling method was used to collect samples by taking samples based on certain considerations, namely that respondents were using local brand users. The questions in this study were 22, so the smallest number of samples required was 22 x 10 = 220 samples. To ensure the data is met and there are no shortages, the questionnaire will be distributed to 250 respondents. The data was processed using the Smart Partial Least Square (PLS) 3.0 program. The results of this study indicate that the independent variable on the brand trust mediation variable is 0.553, which means that the independent variable can explain the mediating variable as much as 55.3% while 44.7% is explained by other variables. The independent variable can explain the dependent variable as much as 80.3%. While 19.7% is explained by other variables. The results of the quality index are declared large because the GOF value is greater than 0.36
Co-Authors Ageng Ageng Alcung Tasya Alexander Alexander Alexander Janio Wijaya Amanda Putri Nur Anisa Andi Andi Anthony Sentoso Antony Sentoso Attlantha Valencia Simbar Azizul Syukriansyah Benwanto Ardiyano Calvin Calvin Chris Levenise Daniel Prisman Delfina Delfina Dyfan Dyfan Efriza Shahara Kennedi Eginta Immanuel Sembiring Ellen Ellen Febby Febby Fidia Fidia Fionna Quinn Florentina Jasmine Golan Hasan Hardy Winata Lie Hendri Wijaya Irvin Ng Ivan Jones Jeslin Jeslin Jessica Novia Jesson Jesson Jewell Jewell Joey Joey Jusvenny Jusvenny Kelvin Kelvin Kevin Angelino Kevin Kevin Kevin Louis Kevin Tjoa Liana Ester Lina Lina Lindawati Lindawati Lisa Aini Lovis Vernando Melvin Lie Metha Selvia Mutiara Kamilatunnaimah Natasya Sapitri Nico Hadi Nisa Ardhany Damanik Norinsa Hanty Novita Lu Novita Novita Peter Macnico Ricko Marthin Ronny Lim Rudy Hartono Seren Seren Shinta Dewi Silvia Rahmadhani Stephanie Stephanie Tondy Tondy Tyana Tyana Valencia Valencia Veni Sisca Veronica Veronica Verren Calystania Vincent Vincent Vinna Rudianto Vira Vira Vitrian Anggraini Vivi Sonata Viviani Viviani Vivien Christy Apriyanti William William Winson Winson Yeffy Yeffy