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Journal : Jurnal Ekonomi Perjuangan (JUMPER)

Pengaruh Kecerdasan Intelektual terhadap Kinerja Pegawai Negeri Sipil pada Dinas Pertanian Kabupaten Pangandaran Arga Sutrisna; Ari Arisman
JURNAL EKONOMI PERJUANGAN Vol. 1 No. 1 (2019): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v1i1.206

Abstract

The purpose of this study first is to know how the intellectual intelligence, second is to know how performance, third is to find the influence of intellectual intelligence to the employee performance. Methodology in this research is explanatory research, the researcher does not only describe empirical facts found in the field, but also intends to analyze and explain the influence between variables. This research was conducted on Civil Servants in the Agriculture Service of Pangandaran Regency, which amounted to 47 people within eight months. The result in this research is Intellectual intelligence in the Agriculture Service of Pangandaran Regency includes a good classification. In this way the Pangandaran District Agricultural Service communicates intellectual intelligence through good numerical intelligence and deductive reasoning. The performance of Civil Servants in the Agriculture Service of Pangandaran Regency includes a good classification. The performance of Civil Servants is closely related to Intellectual intelligence. The results of the analysis show that Intellectual intelligence has a significant effect on the Performance of Civil Servants in the Agriculture Service of Pangandaran Regency, so that the hypothesis is acceptable.
Mengukur Loyalitas Pelanggan Berdasarkan Pemasaran Relasional dan Kebijakan Harga Pada Bidang Usaha Retail Berbasis B2B di Kota Tasikmalaya Ari Arisman; Depy Muhamad Pauzy
JURNAL EKONOMI PERJUANGAN Vol. 1 No. 1 (2019): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v1i1.207

Abstract

The purpose of this study is to find the effect of relational marketing and pricing policies on customer loyalty in the B2B-based retail business in the City of Tasikmalaya. This research is descriptive and empirical. Descriptive research was conducted to obtain an overview of the attributes of online stores, consumer satisfaction and trust. While empirical research is conducted to determine the relationship between variables through statistical calculations. The technique of collecting data through questionnaires to 100 respondents who were consumers of sandal craft material stores based on Business to Business (B2B) using judgment sampling or purposive sampling techniques. As well as the analytical tool used in this study is path analysis (path analysis) where the attributes of relational marketing and price policies become exogenous variables and customer loyalty becomes variable. The results of this study indicate that relational marketing and pricing policies have an important role in creating customer loyalty. The better relational marketing and pricing policies, the more customer loyalty will increase.