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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Empowerment Community Ulil Albab Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan ULIL ALBAB Transformasi: Journal of Economics and Business Management Riset Ilmu Manajemen Bisnis dan Akuntansi
Ari Arisman
Universitas Perjuangan Tasikmalaya
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Journal : JEMPPER

 1 
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Survei pada pengguna sepeda motor Honda Beat di Kota Tasikmalaya) Shintya Nisawaty; Ari Arisman; Kusuma Agdhi Rahwana
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol 1 No 3 (2022): September : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v1i3.611

Abstract

This study aims to determine the effect of simultaneous and partial of Purchase Decisions in terms of brand image, and product quality on purchasing decisions for Honda Beat motorcycles in Tasikmalya city. The research method used in this study is a quantitative method with a survey approach. The population studied were 100 respondents. Analysis of the data in this study using Multiple Regression Analysis using SPSS version 26 software. The results showed that brand image and product quality simultaneously influenced the purchase decision of Honda Beat motorcycles in the city of Tasikmalya. Brand image partially influences the purchase decision of Honda Beat motorcycles in the city of Tasikmalya. Product quality partially has a significant effect on purchasing decisions for Honda Beat motorcycles in the city of Tasikmalya. Product quality partially has a significant effect on purchasing decisions for Honda Beat motorcycles in the city of Tasikmalaya.
Co-Authors Acep Miftah Fauzi Ady Nurwana Ai Reka Pebrianti Arga Sutrisna Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Denthanika Shena Bagia Depy Muhamad Pauzy Depy Muhamad Pauzy Destia Nur Wiardi Didan Muhammad Faizal Evilia Sri Yuniar Fahmi Saepullah Astari Febri Herdiana Irly Artiara Irawan Kusuma Agdhi Rahwana Leli Nispi Fauzi Nadia Nur Qalby Nita Fauziah Oktaviani Ratih Purnamasari Reza Nurfauzi Rita Tri Yusnita Riza Reziana Ruhimat Rizqi Insani Shintya Nisawaty Suci Putri Lestari