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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Empowerment Community Ulil Albab Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan ULIL ALBAB Transformasi: Journal of Economics and Business Management Riset Ilmu Manajemen Bisnis dan Akuntansi
Ari Arisman
Universitas Perjuangan Tasikmalaya
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Journal : Transformasi: Journal of Economics and Business Management

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Pengaruh Brand Experience Dan E-Service Quality Terhadap Brand Loyalty (Survei Pada Konsumen Toko Ansthelabel Tasikmalaya) Ratih Purnamasari; Depy Muhamad Pauzy; Ari Arisman
Transformasi: Journal of Economics and Business Management Vol. 2 No. 3 (2023): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i3.992

Abstract

This study aims to determine the simultaneous and partial effect of Brand Experience and E-Service Quality on Brand Loyalty in Anthelabel Tasikmalaya Shop Consumers. Descriptive research method with a survey approach. The population in this research is Ansthelabel consumers as many as 100 consumers. The type of data used in this study is primary data obtained through questionnaires. The data testing technique used in this study uses the validity test, reliability test and classic assumption test. Data analysis in this study used multiple regression analysis using SPSS software version 25. The results of the study show that Brand Experience and E-Service Quality simultaneously have a significant effect on Brand Loyalty for Ansthelabel Tasikmalaya Store consumers. Partially, Brand Experience has a significant effect on Brand Loyalty for consumers at Ansthelabel Tasikmalaya Store. Partially, E-Service Quality has a significant effect on Brand Loyalty for consumers at Ansthelabel Tasikmalaya Store.
Co-Authors Acep Miftah Fauzi Ady Nurwana Ai Reka Pebrianti Arga Sutrisna Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Denthanika Shena Bagia Depy Muhamad Pauzy Depy Muhamad Pauzy Destia Nur Wiardi Didan Muhammad Faizal Evilia Sri Yuniar Fahmi Saepullah Astari Febri Herdiana Irly Artiara Irawan Kusuma Agdhi Rahwana Leli Nispi Fauzi Nadia Nur Qalby Nita Fauziah Oktaviani Ratih Purnamasari Reza Nurfauzi Rita Tri Yusnita Riza Reziana Ruhimat Rizqi Insani Shintya Nisawaty Suci Putri Lestari