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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Jurnal Agrotek UMMat Jurnal Ekuivalensi Jurnal Agriovet MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Fruitset Sains : Jurnal Pertanian Agroteknologi INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Dwi Apriyanti Kumalasari
Agribisnis Universitas Kahuripan Kediri
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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HARNESSING SOCIAL MEDIA PLATFORMS AS INTEGRAL COMPONENTS OF BUSINESS MARKETING STRATEGIES IN THE DIGITAL AGE: A CASE STUDY WITHIN THE E-COMMERCE INDUSTRY Muhamad Stiadi; Nur Qomariah; Dwi Apriyanti Kumalasari; Khusniyah Khusniyah; Riris Ambarwati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

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In the dynamic landscape of contemporary business, the profound impact of social media in shaping marketing strategies is unequivocal. This case study delves into the strategic use of social media within the e-commerce industry, where online businesses have harnessed these platforms to engage with their customers, enhance brand visibility, and drive financial returns. Our study reveals compelling data, indicating that most e-commerce companies have successfully integrated social media into their marketing endeavors. The findings demonstrate substantial increases in customer engagement, brand recognition, and financial returns, underscoring the transformational potential of social media. These insights hold significant implications for business marketing in the digital age, emphasizing the strategic necessity of social media integration. We provide practical recommendations for e-commerce companies and businesses seeking to leverage social media effectively. Furthermore, this study identifies critical areas for future research, illuminating the evolving digital marketing landscape. In conclusion, the significance of social media as an integral component of contemporary marketing cannot be overstated, offering businesses a dynamic and indispensable tool for success.
DIGITAL MARKETING STRATEGY TO INCREASE BRAND AWARENESS IN INDUSTRY Ananta Budhi Danurdara; Dwi Apriyanti Kumalasari; Zeni Zainal Muis
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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A digital marketing strategy is a series of plans to build a business presence in the digital world or the internet through various digital channels. Developing a digital marketing plan aims to raise brand awareness and draw in new clients for the company. A strong digital marketing strategy will help businesses to achieve specific digital goals through properly chosen media. Increasing brand awareness is a worthwhile investment for businesses. By expanding brand knowledge and awareness, businesses can gain a competitive advantage, expand market reach, build customer loyalty, and achieve sustainable growth. The method used in this article is a literature review. This research discusses the description and types of digital marketing, analysis of how digital marketing strategies influence brand awareness, implementation of digital marketing strategies in certain industries, and the effectiveness of digital marketing strategies in increasing brand awareness.
The Role of Bumdesa in Efforts to Increase Msme Income for Traditional Snacks Khusniyah Khusniyah; Dwi Apriyanti Kumalasari; Nia Agus  Lestari; Sussanti    Sussanti   ; Bagus Ramadhani W 
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 11 No 1 (2024)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v11i1.5629

Abstract

Purpose: This study aims to determine the role of BUM Desa (village-owned enterprises) in increasing the income of small traditional snack businesses. Methodology: The research was conducted in Kedungsumur Village, Krembung District, Sidoarjo Regency, using a qualitative approach. The study was carried out from January 2023 to April 2023. The research location was selected using a perceptive method with key informants. Informants included all elements related to village governance and MSME actors. Results and Findings: The results indicate that BUM Desa can increase MSME income in traditional snacks by enhancing skills through training. This includes financial management training, product quality improvement training, digital marketing training in collaboration with external parties, and facilitating MSME legal permits. Novelty and Originality: This study provides evidence of BUM Desa’s effectiveness in boosting MSME incomes and community welfare through targeted training and support. Conclusions: The development of BUM Desa enterprises leads to increased MSME income and improved community welfare. Type of Paper: Empirical Research Article
Co-Authors Andik Suprayitno Bagus Ramadhani W  Danudara, Ananta Budhi Hermus Ariadi Imam Suhaimi, Imam Indana Mardatilla Khusniyah Khusniyah Khusniyah Muhamad Stiadi Nia Agus  Lestari Novi Dwi Priambodo Nur Qomariah Rini Ratna Nafita Sari Riris Ambarwati Stevanus Gatot Supriyadi Sussanti    Sussanti    Zeni Zainal Muis Zeni Zainal Muis