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All Journal Industrial Engineering Online Journal Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Jurnal Informatika Proceeding International Conference on Information Technology and Business Riset Manajemen dan Akuntansi Dinamika Jurnal Pendidikan Dasar Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Edcomtech Jurnal Kajian Teknologi Pendidikan JSSH (Jurnal Sains Sosial dan Humaniora) Jurnal SOLMA Adi Widya : Jurnal Pengabdian Masyarakat Laga-Laga: Jurnal Seni Pertunjukan Jurnal Teknologi Pertanian Abdi Seni SAWERIGADING JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Journal of Social Empowerment
Sriyanto Sriyanto
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : Riset Manajemen dan Akuntansi

 1 
FENOMENA PENGARUH KUALITAS PRODUK, HARGA, LOKASI, DAN LAYANAN TERHADAP KEPUASAN DAN IMPLIKASINYA TERHADAP LOYALITAS PELANGGAN “HIK”DI KOTA SURAKARTA Kasidin Kasidin; Sriyanto Sriyanto
Riset Manajemen dan Akuntansi Vol 9, No 2 (2018)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v9i2.63

Abstract

ABSTRACT The research population is customers in the Surakarta city area, from the population randomly taken as many as 130 respondents.The method was used probability sampling.Data collection methods were used interview, questionnaire, and observation.Causal relationships between variables of product, price, location, service and customer satisfaction and their implications for customer loyalty were analyzed using the Structural Equation Modeling (SEM) analysis model.Based on the description of the analysis and discussion can be concluded that 1) Product quality has a positive and significant effect on customer satisfaction in Surakarta City HIK;2) Price has a positive and significant effect on customer satisfaction in Surakarta City HIK;3) Services have a positive and significant effect on customer satisfaction in Surakarta City HIK;4) Satisfaction has a positive and significant effect on the loyalty of the customers of Surakarta City HIK;5) Product quality has a negative and significant effect on customer loyalty in Surakarta City HIK because consumer segment is unique and will have an effect if there is a contribution of satisfaction;6) Price has a positive and significant effect on customer loyalty, instead it contributes to satisfaction in reducing the loyalty of HIK customers in Surakarta City;7) Services have a positive and significant effect on customer loyalty by reinforced customer satisfaction contributions;8) Product quality has an indirect positive effect on loyalty through satisfaction. Keywords: product quality, price, service, satisfaction, customer loyalty
Co-Authors Abulija Maskarai Analisa Listanti Apriyanto, Mulono Asrafi Asrafi Bayu Nugroho Cahyo Budi Nugroho Chandra Defta Rusdwinanto Eko Hadi Cahyono Fadjar Harimurti Faisal Adi Surya Efendi Gawan Sagoro Hanifah Widiastuti Hari Purnomo Susanto Hendra Saputra Hilda Utami Intan Purbasari James Siregar Kasidin Kasidin Malikatun Z Meida Perwira Antartika Mufti Fathonah M Muhammad Ismail Muhammad Syafei Gozali Naufal Abdurrahman Prasetyo Nidia Yuninarsih Nurjoko Nurjoko Nurman Pamungkas R Purwaningsih Randy Saputra Sapto Wiratno Satoto Satya Budi Nugraha Sri Harmianto Sri Karnila Suhartoyo Suhartoyo Susi Diansari Sutianingsih Sutianingsih Syafniati Syafniati Tjaturahono Budi Sanjoto Wahid Akhsin Budi Nur Sidiq, Wahid Akhsin Budi Nur Wiwin Ardia Y. Yulianto Kristiawan Yogantara Yogantara Yuhari Andrika Yuhari Andrika