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All Journal Jurnal Pendidikan Ekonomi (JUPE) Vidya Karya Inovator : Jurnal Manajemen JP2M (Jurnal Pendidikan dan Pembelajaran Matematika) Didaktika: Jurnal Kependidikan
Monry Fraick Nicky Gillian Ratumbuysang, Monry Fraick Nicky Gillian
Universitas Lambung Mangkurat
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Journal : Jurnal Pendidikan Ekonomi (JUPE)

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Analisis Strategi Pemasaran dalam Meningkatkan Penjualan Gula Merah pada Pedagang di Kecamatan Kusan Hulu Chairani, Tri Buana Tungga Dewi; Ratumbuysang, Monry Fraick Nicky Gillian; Setiawan, Ananda; Bahar, Syaripudin
Jurnal Pendidikan Ekonomi (JUPE) Vol. 12 No. 3 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v12n3.p440-448

Abstract

The study aims to analyze the marketing strategy of brown sugar sales to traders in Kusan Hulu District. This study uses a qualitative descriptive method. The results showed that the marketing strategies used by respondent 1, respondent 2, and respondent 3 were as follows: 1) The three sellers offered the same product, namely brown sugar without variants, 2) The price offered varied between Rp. 10,000 to Rp. 12,000 per pack, 3) The production site was at home, while marketing was done at home and in the market, 4) Promotion by Ibu Jamah and Ibu Nor Jannah is done by word of mouth, while Ibu Sari Ratna has started using social media as a means of promotion, 5) Each seller provides friendly and good service to consumers, as well as fast and thorough in handling requests, which increases customer satisfaction, 6) Each seller facilitates the ordering and payment process for consumers, 7) Each seller provides an attractive product display to attract the attention of consumers.
Peran Digital Marketing Berbasis Media Sosial Untuk Meningkatkan Volume Penjualan dan Mencapai Keberhasilan Usaha Rusmalia, Nenda; Ratumbuysang, Monry Fraick Nicky Gillian; Setiawan, Ananda; Supriyanto, Supriyanto
Jurnal Pendidikan Ekonomi (JUPE) Vol. 12 No. 3 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v12n3.p458-467

Abstract

This study aims to analyse the effect of social media-based digital marketing on increasing sales volume and business success of MSMEs in Banjarbaru City. The problem is focused on the high failure rate experienced by MSMEs, so efforts are needed to increase the sales volume of MSMEs through social media-based digital marketing and achieve business success. The research method used is descriptive research with a quantitative approach. The sample was taken using purposive sampling technique as many as 168 MSME players in Banjarbaru City. Data collection techniques through observation, interviews and questionnaires to MSME actors and by taking references from journals, books and other relevant sources. Data analysis in this study was carried out using descriptive statistical analysis, path analysis, classical assumption analysis, simple regression analysis and partial test (t-test). The results showed that there is a positive influence between social media-based digital marketing on sales volume and business success of MSMEs in Banjarbaru City.
Pengaruh Lingkungan Keluarga dan Pendidikan Kewirausahaan Terhadap Minat Berwirausaha Mahasiswa Melalui Self Efficacy Pada Mahaasiswa Jurusan Ilmu Pengetahuan Sosial Saleh, Muhammad Aditya; Ratumbuysang, Monry Fraick Nicky Gillian; Hasanah, Mahmudah; Harahap, Alfi Fadhilah Hakim
Jurnal Pendidikan Ekonomi (JUPE) Vol. 12 No. 3 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v12n3.p404-415

Abstract

This study aims to analyze the effect of Family Environment and Entrepreneurship Education on Entrepreneurial Interest through self-efficacy in Students of Social Science Department. The data were collected through observation and questionnaires and analyzed with a quantitative descriptive approach. The subjects in this study were students majoring in Social Sciences. The population used in this study amounted to 847 respondents, with a sample of 271 respondents. The analytical tool used is Structural Equation Modeling (SEM) using SmartPLS version 3.0 software. The results showed that there is a significant influence directly between the family environment, entrepreneurship education, and self-efficacy on entrepreneurial interest of students majoring in social science FKIP ULM. And there is an indirect influence between the family environment and entrepreneurship education on the entrepreneurial interest of students majoring in social science FKIP ULM through self efficacy as an intervening variable.
Pengaruh Peran Koperasi Dalam Menumbuhkan Jiwa Kewirausahaan Pada Pengurus Dan Anggota Koperasi Sekolah SMAN Banjarmasin Yanti, Yuli; Ratumbuysang, Monry Fraick Nicky Gillian; Rizky, Maulana; Suratno, Suratno
Jurnal Pendidikan Ekonomi (JUPE) Vol. 12 No. 3 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v12n3.p394-403

Abstract

This study aims to analyze the influence of the role of cooperatives in fostering the entrepreneurial spirit, especially in the administrators and members of school cooperatives in SMAN Banjarmasin City. The research method used is descriptive research with a quantitative approach. Samples were taken using purposive sampling technique as many as 163 people consisting of administrators and members of school cooperatives. Data collection techniques through observation, interviews and questionnaires to administrators and members of school cooperatives and by taking references from journals, books and other relevant sources. Instrument analysis in this study used the Rasch Model. Data analysis in this study was conducted using descriptive statistical analysis, classical assumption analysis, simple regression analysis and partial test (t-test). The results showed that there was a positive influence between the role of cooperatives on the entrepreneurial spirit of the administrators and members of school cooperatives in Banjarmasin City High School.
Dampak Literasi Keuangan, Gaya Hidup Hedonis, dan Locus of Control Terhadap Perilaku Keuangan Mahasiswa Universitas Lambung Mangkurat Putrie, Rizky Maharani; Ratumbuysang, Monry Fraick Nicky Gillian; Rizky, Maulana; Setiawan, Ananda
Jurnal Pendidikan Ekonomi (JUPE) Vol. 12 No. 3 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v12n3.p365-374

Abstract

This research aims to analyze the impact of Financial Literacy, Hedonic Lifestyle, and Locus of Control on the Financial Behavior of Lambung Mangkurat University Students. This problem focuses on the low level of financial literacy among students, which is exacerbated by a hedonistic lifestyle culture. As a result, students have a low locus of control, which causes less wise financial behavior. Data was collected through observation and questionnaires, then analyzed using a quantitative descriptive approach. The subjects of this research were students at Lambung Mangkurat University. The research with a sample of 260 respondents. The analysis tool used is Structural Equation Modeling (SEM) with SmartPLS version 3.0 software. The research results show that there is a positive impact between Financial Literacy, Hedonic Lifestyle, and Locus of Control on the Financial Behavior of Lambung Mangkurat University Students.
Pengaruh Pengetahuan Investasi Dan Modal Minimal Terhadap Minat Investasi Saham Mahasiswa Pendidikan Ekonomi FKIP ULM Aida, Nur; Rizky, Maulana; Setiawan, Ananda; Ratumbuysang, Monry Fraick Nicky Gillian
Jurnal Pendidikan Ekonomi (JUPE) Vol. 12 No. 3 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v12n3.p358-364

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan investasi dan modal minimal terhadap minat investasi saham mahasiswa Pendidikan Ekonomi FKIP ULM. Metode penelitian yang digunakan adalah pendekatan kuantitatif. Subjek dalam penelitian ini adalah mahasiswa Program Studi Pendidikan Ekonomi di FKIP ULM. Sampel yang digunakan berjumlah 136 mahasiswa dengan teknik pengambilan sampel probability sampling. Teknik pengumpulan data menggunakan wawancara, kuesioner, riset kepustakaan dan dokumentasi. Analisis data menggunakan analisis linier berganda. Hasil penelitian menunjukan variabel pengetahuan investasi berpengaruh terhadap minat investasi saham. Semakin tinggi pengetahuan investasi mahasiswa maka minat investasi saham akan semakin tinggi. Variabel modal minimal berpengaruh terhadap minat investasi saham mahasiswa. Semakin kecil modal minimal yang diperlukan untuk memulai investasi maka minat investasi saham mahasiswa akan semakin tinggi. Secara simultan pengetahuan investasi dan modal minimal berpengaruh terhadap minat investasi saham mahasiswa. Semakin tinggi pengetahuan investasi dan diiringi dengan modal minal investasi yang rendah mengakibatkan minat investasi saham mahasiswa semakin tinggi.
Co-Authors Adawiyaha, Raudatul Adrie Satrio Agus Salim Akmal, Muhammad Fahmi ANANDA SETIAWAN Astuti, Dita Dhea Atmono, Dwi Bahar, Syaripudin Baseran Nor Chairani, Tri Buana Tungga Dewi Fitri, Annisa Norhayati Hamsi Mansur Harahap, Alfi Fadhilah Hakim Hasanah, Mahmudah Husaini, Fahry Jayadi, Ahmad Kibari, Muhammad Abbassalam Kinanti, Julitsa Mastur Mastur Miftahussalam, Miftahussalam Nur Aida, Nur Putrie, Rizky Maharani Rahmattullah, Muhammad Raudah Raudah Rizki, Ahmad Naufal Rizky, H. Maulana Rizky, Maulana Roofiq, Muhammad Rusmalia, Nenda Saleh, Muhammad Aditya Saputra, Made Supriyanto Supriyanto Suratno Suratno Utama, Agus Hadi Yuli Yanti Yuli, Nor Yuli Zaitunnah, Zaitunnah