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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN YAMAHA MIO (STUDI PADA KONSUMEN YAMAHA MATARAM SAKTI SEMARANG) Bramasatya Mahardika Wibisono; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

In the current era of globalization, competition between industries is getting tougher, both similar and unequal industries. Understanding consumer behavior is an important thing that companies must do so that consumers accept the products the company offers. Yamaha as a growing automotive company today certainly has realized the existence of competition. Purchase decision is a stage where consumer actually buys a product offered. Several factors can influence purchasing decisions, including product quality and price. If a product is considered to have better quality compared to competing products, consumers will tend to choose to buy the product. Pricing strategy is very significant in giving value to consumers and influencing the product image, as well as the consumer's decision to buy. This study aims to determine the effect of product quality (X1) and price (X2) on purchasing decisions (Y) of Yamaha Mio at Yamaha Mataram Sakti Semarang. This type of research is explanatory research. The sampling technique uses non-probability and purposive sampling techniques. The number of samples taken was 100 respondents, who were users and buyers of Yamaha Mio at Yamaha Mataram Sakti Semarang. The analysis technique uses validity and reliability test, cross tabulation, correlation coefficient, determination coefficient, simple regression analysis, multiple regression analysis, t test, and F test with the help of IBM SPSS version 21.0.

PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SAMSUNG GALAXY SERIES J DI KOTA SEMARANG Nur Atika Ramawati; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

The purpose of this study is to determine the effect of product quality, brand image, and price to the purchase decision of Samsung Galaxy Series J in Semarang City. This type of research is explanatory research. Sampling technique using non probability sampling technique with purposive sampling and Accidental sampling method. The number of samples taken as many as 100 respondents. In this study assisted by SPSS 16.0 system. The results showed that the quality of the product influence the purchase decision by contributing 61.8% while the rest is influenced by factors other than product quality. Brand image influences purchasing decisions by contributing 33.7% while the rest is influenced by factors other than brand image. Price affects purchasing decisions by contributing 63.1% while the rest is influenced by factors other than price. Meanwhile, simultaneously product quality, brand image, and price influence to purchase decision by donating 77,2% while the rest influenced by factors other than product quality, brand image, and price. Based on the calculation of Test F shows that there is a positive influence between product quality, brand image and price to purchase decision. This means the better the product quality, brand image and price, the higher the purchase decision of Samsung Galaxy Series J in Semarang City. In addition, the price has the most dominant influence with regression keofisien value of 0.733. Suggestions in this research is to improve the quality of the better and more sophisticated products, maintaining the company's image in the minds of the constituents and provide prices that match the benefits provided on the Samsung Galaxy J Series.

PENGARUH EXPERIENTIAL MARKETING & EMOTIONAL BRANDING TERHADAP REPURCHASE MELALUI BRAND TRUST (Studi Kasus pada Konsumen Garuda Indonesia di Kota Semarang) Bonaventura Ega Wicaksono; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

A brand competition requires a company to have a good marketing strategy and an appropriate branding decision that can encourage consumers to repurchase. Experiential marketing and emotional branding are some of the factors that can influence the level of brand trust perception to improve consumer repurchase. Therefore, the company must be able to maximize the strategy of experiential marketing and emotional branding to achieve high level of brand trust perception so that repurchase consumer to service is high. This type of research is explanatory research, with data collection techniques through questionnaires and interviews. Sampling technique using purposive sampling. The sample in this study amounted to 100 respondents in Semarang City. The method used to analyze the primary data in this research is using validity test, reliability test, correlation coefficient, simple and multiple regression analysis, determination coefficient, one way test of significance (t test), and 2-stage regression with SPSS 16.0.The results showed that the partial and simultaneous influence between experiential marketing, emotional branding, and brand trust against repurchase. Based on result of regression analysis 2 stage show that brand trust is variable between to variable repurchase. Based on the results of the research, the researcher suggested that Garuda Indonesia to optimize the experiential marketing and emotional branding strategy by continuously making innovations in terms of service both pre-flight, in-flight and post flight as well as in terms of technology enjoyed by consumers. In addition, the need for consistency in maintaining the quality of services provided in accordance with the needs of consumers so that brand trust will be higher in the minds of consumers and affect the level of repurchase services.

PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PENGGUNAAN JASA (STUDI KASUS PELANGGAN PT. SILKARGO CABANG SEMARANG DOMISILI JEPARA DAN SEMARANG) Driantama Aryo H; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

Competition in the world of freight forwarding services has increased considerably in recent years. PT. SILkargo Semarang Branch in 2011-2017 experienced a fluctuating trend. 2014-2017 always experiences a decrease in usage and the realization of customer acquisition has never been on target. There are complaints from customers about the quality of service of PT. SILkargo. The type of research used is explanatory research and in this study the entire population is sampled or called a census, collecting data using a questionnaire. The number of samples used was 100 respondents divided into two cities with the highest customer acquisition, namely for the 70 respondents in the Jepara region and 30 respondents from the Semarang area. This study uses quantitative and qualitative analysis with validity, reliability, correlation coefficients, coefficient of determination, simple and multiple regression, significance of t test, and F test with the help of SPSS version 24 program. The results of the study show that the quality of service variables and brand ideals have a strong and positive influence on service use decisions. Service quality and brand image variables show 0.656 that the relationship between the two variables to service use decisions has a strong relationship. The service quality variable in the determination test (R square) shows 33.3% influence purchasing decisions, so 66.7% is influenced by other factors. The brand image variable in the determination test (R square) shows that 30.2% affects purchasing decisions, so 69.8% is influenced by other factors. PT. SILkargo must be more active in contacting customers and providing training so that employees are more skilled in managing documents, then the freight network must be more extensive the company must have a network to remote points in Indonesia and networks to countries that have high potential for shipping goods.

Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pengunjung Dengan Keputusan Pengunjung Sebagai Variabel Intervening Pada Objek Wisata Candi Borobudur Kabupaten Magelang Maulida Purnamasari; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019)
Publisher : Universitas Diponegoro

Quality tourism objects are indicated by the number of tourists visiting increasing every year. Based on the data of visitors to the Borobudur Temple, it can be seen that there has been a relative decline over the past few years. From these problems, it can be seen that there are indications of a decrease in visitor decisions caused by promotion and service quality. Thus, the declining visitor's decision then affects the decline in visitor satisfaction. This research is a type of explanatory research with a quantitative approach. Sampling using purposive sampling technique with incidental sampling so that found 122 respondents who are visitors to the Borobudur Temple. The technique of collecting data using questionnaires and documentation. This study uses quantitative analysis with validity, reliability, correlation coefficients, coefficient of determination, regression analysis, t test and F test with the help of IBM SPSS version 25.0 program and two-stage regression analysis to test the effect of intervening variables. Based on the results of the study indicate that promotion and service quality partially have a significant effect on visitor decisions, visitor decisions have a significant effect on visitor satisfaction. The visitor's decision can mediate the effect of promotion on satisfaction as a full intervening variable and can mediate the effect of service quality on satisfaction as a partial intervening variable. Suggestions are given so that PT TWC Borobudur Prambanan Ratu Boko is expected to be more aggressive in marketing in the form of promotions through advertisements, posters, brochures, pamphlets, and social media. For the quality of services, it is better to review the service of Borobudur Temple in order to improve the quality of service of the officers in serving visitors and controlling in maintaining the existing infrastructure in the Borobudur Temple Tourism Object.

PENGARUH KUALITAS PRODUK DAN CITRA MEREK (BRAND IMAGE) TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG GALAXY SERIES J (Studi Kasus Pada Konsumen Samsung Galaxy Series J Di Kota Semarang) Dungo Aryaty Lumban Gaol; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Product Quality and Brand Image are some factors which can influence of Purchasing Decisionon consumers. So the company is able to offer high quality product and brand image from the consumers needed, it aims to raise a high purchase decision, Samsung Galaxy Series J needs to pay attention to things that affect the Purchase Decision. Problems for market share data Samsung's smartphone in Indonesia continues to decline from 2013-2016 and Samsung's sales in Semarang fluctuate from 2014 to 2016. Every company would expect maximum results from products offered to consumers, namely the amount of production to the product which continues to increase and the sales are also increasing. This type of research is explanatory. Data collection through a questionnaire and interview. The sampling technique using accidental sampling, purposive sampling and area sampling. The sample of this research as many as 100 respondents in Citraland Semarang calculated to analyze data using validity,reability, the coefficient of correlation, simple and multiple regression analysis, the coefficient of determinationand, significance test (t test and F test) with the help of SPSS software version 16.0. The result of research concluded that product quality has a positive and significant influence on partial purchasing decision of 32.7%. Brand imagehas a positive and significant influence on purchasing decision of 36.2%. Through this research indicatesthat product quality and brand image simultaneously have a positive and significant influence on purchasing decision of 41,0, the rest is influenced by another factors. This means thatthe higher product quality and brand image will lead to the higher purchase decisionon Smartphone Samsung Galaxy Series J. Based on the results concludedthat comsumerpreceptions of product quality and brand image is good. Meanwhile, the purchase decisionon Smartphone Samsung Galaxy Series J is high.Suggested to the company to improve product quality andqulity of atteries to fit what consumers need. The company must be able to strengthen the brand image to keep the company’s reputation in a better reputation.

PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (STUDI PADA KARYAWAN PT. SAMPURNA KUNINGAN JUWANA, DI KABUPATEN PATI) Ika Nur Cahyaningrum; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019)
Publisher : Universitas Diponegoro

Quality of human resources is one of the key factors for business success. Based on the data obtained, the performance of the employees at PT.Sampurna Kuningan Juwana tends to decline in 2017. Through preliminary study done it can be founded the decreasing of job satisfaction related with compensation and work environment. So that, the decreasing of job satisfaction ultimately can cause decreasing in employee’s performance. This type of research is explanatory research. Sampling used is a saturated sampling technique with 55 respondents who are employees of PT. Sampurna Kuningan Juwana. The technique of collecting data used questionnaires, interviews, and literature. This study used qualitative and quantitative analysis with validity, reliability, comparison coefficients, coefficient of determination, regression analysis, t test with the help of IBM SPSS version 21.0 program and sobel analysis to find the effect of intervention variable. Based on the analysis results, it is concluded that compensation and work environment could give significant affect to job satisfaction, job satisfaction could give significant affect to employee’s performance, job satisfaction can mediate compensation performance with employee’s performance as a full intervening variable and can mediate work environment with employee’s performance as a partial intervening variable. The suggestions that given in order to improve employee’s performance are also consider to the employee's assessment of the head expenditure policy not only depending on the working period but also on the work ability of the employee, as well as the determination of the amount of compensation for individual performance. To improve a good work environment by maintaining existing facilities, and need intensive training to improve employee competencies so that it will improve employee job satisfaction which ultimately improves employee performance.

Pengembangan Usaha Menuju Keunggulan Bersaing Di Era Revolusi Industri 4.0 pada UMKM Pengrajin Gitar Di Kabupaten Sukoharjo Agung Budiatmo; Dinalestari Purbawati
Jurnal Studi Manajemen dan Bisnis Vol 9, No 2 (2022): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v9i2.17173

Pemerintah berupaya mendorong pertumbuhan ekonomi berawal dari desa. Potensi desa berupa sumberdaya alam, budaya, pengetahuan, teknologi, maupun potensi SDM yang kreatif dan inovatif terus dikembangkan untuk memenuhi kebutuhan masyarakat. Penelitian ini bertujuan memberikan deskripsi serta gambaran tentang fenomena dan potensi sumber daya lokal yang tersedia di Desa Girikerto yang diberdayakan melalui kegiatan Usaha Mikro Kecil dan Menengah (UMKM). Bentuk usaha UMKM mampu mendorong pertumbuhan ekonomi. Penelitian ini menggunakan pendekatan kualitatif eksploratif. Pengumpulan data dilakukan melalui observasi, wawancara dengan pelaku UMKM dan dokumen. Hasil penelitian ini menunjukkan bahwa potensi sumberdaya dikembangkan dan diberdayakan dalam rangka memenuhi kebutuhan dan meningkatkan kegiatan perekonomian untuk mensejahterakan masyarakat. Potensi yang terdapat di Desa Girikerto meliputi pertanian dan perkebunan, peternakan dan perikanan, kuliner dan panganolahan, kerajinan, dan pariwisata. Dalam mengoptimalkan peran UMKM telah dikembangkani novasi, kreativitas dan teknologi. Pengembangan potensi tersebut dilakukan oleh Pemerintah Desa melalui BUMDes, Forum UMKM bekerjasama dengan akademisi, inovator dan Dinas terkait di Kabupaten Sleman. Bentuk pembinaan dan pendampingan diantaranya penanaman dan pengolahan hasil pertanian, perikanan, dan peternakan kambing. Selainitu juga terdapat pembinaan pada industri kreatif seperti batik, kerajinan daur ulang sampah, dan pariwisata

The Influence of the Existence of an Oversight Committee and the Extent of Voluntary Disclosure on Stock Prices In Indonesia Ari Pradhanawati; Dinalestari Purbawati; Agung Budiatmo
Jurnal Bisnis Manajemen Vol 18, No 1 (2017): March 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

This study consists of two test models. The first model investigates the impact betweenthe existence of anoversight committee on the extent of voluntary disclosure. The second test model investigates the impact betweenthe extent of voluntary disclosure on stock price.The data was collected from the annual reports non-financial companies listed on the Indonesian Stock Exchange (BEI) the period 2012, 2013 and 2014. Analysis tools used in the first test model is a multiple regression and a second test using simple regression model is also performed. The results of analyses show that only the existence of the risk management committee has a significant positive effect on the extent of voluntary disclosure. Then, the extent of voluntary disclosure has a significant positive effect on stock prices.

Peran Kepuasan Konsumen dalam Memediasi Pengaruh Online Service Convenience terhadap Online Repurchase Intention (Studi Kasus pada Pengguna Grabfood Generasi Z) Yosi Yumika Herman; Ngatno Ngatno; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 12, No 2 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.37883

GrabFood is a multi-restaurant application which operates as an intermediary between consumers and restaurants (merchants). However, GrabFood is not the only online food delivery service provider in Indonesia, so that it is easy for consumers to switch because there is no fee for making the switch. The ease of consumers to switch can make competition in the online food delivery service industry more and more tight. The close rivalry is evident in the fluctuating ranking of Grab's top brands, the level of convenience and the security of transactions with the lowest value, which reduces the effect on repurchases. The purpose of this research is to find out the role of consumer satisfaction in mediating the effect of online service convenience on online repurchase intention with GrabFood Generation Z users in Semarang City serving as the research object. This type of research is explanatory research with the sampling technique using purposive sampling. The data anlysis methode used is multiple regression analysis, path analysis, and mediation test using the sobel test calculator.The results of this research have showed that online service convenience have an effect and significant on consumer satisfaction. Online service convenience also have a significant effect on online repurchase intention. Consumer satisfaction variable can have an effect and significant on online repurchase intention. In addition, it was also found that there was a partial mediating effect of the consumer satisfaction variable.GrabFood merupakan aplikasi multi-restoran yang berperan sebagai perantara antara konsumen dengan restoran (merchant), tetapi di Indonesia GrabFood bukan satu-satunya penyedia layanan online food delivery sehingga kemudahan konsumen untuk beralih sangat mudah karena tidak ada biaya dalam melakukan peralihan. Kemudahan konsumen untuk beralih menjadikan persaingan di industri layanan online food delivery semakin ketat, hal ini dapat terlihat dari peringkat top brand Grab yang fluktuatif, tingkat kenyamanan dan keamanan dalam bertransaksi memiliki nilai paling rendah sehingga berpengaruh terhadap pembelian kembali yang menurun. Tujuan penelitian ini untuk mengetahui peran kepuasan konsumen dalam memediasi pengaruh online service convenience terhadap online repurchase intention dengan objek penelitian pengguna GrabFood Generasi Z di Kota Semarang. Tipe penelitian ini adalah eksplanatory research dengan teknik pengambilan sampel menggunakan purposive sampling. Upaya menjawab permasalahan dan tujuan penelitian dilakukan dengan menggunakan metode pengolahan data melalui multiple regression analysis, path analysis, dan uji mediasi menggunakan calculator Sobel Test. Hasil penelitian menunjukkan bahwa online service convenience berpengaruh dan signifikan terhadap kepuasan konsumen dan juga online service convenience berpengaruh dan signifikan terhadap online repurchase intention. Variabel kepuasan konsumen dapat memberikan pengaruh yang signifikan terhadap online repurchase intention. Selain tu juga ditemukan adanya efek mediasi parsial dari variabel kepuasan konsumen.

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