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Instagram Application and Its Role in Creating Purchasing Decision Determinants megasari gusandra saragih; Desi Astuti; Ichsan Ichsan; Vensy Vydia; Aprih Santoso
International Journal of Artificial Intelligence Research Vol 7, No 2 (2023): In Progres December 2023
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i2.1020

Abstract

Presently, the rapid advancement of technology is ongoing, and digital platforms have become an omnipresent resource for professionals in business, forming an integral part of a holistic marketing strategy. Social media is now used to introduce a product or service from a company, organization, or government. Along with the development of technology and information, nowadays many online shops have sprung up in various groups, from teenagers to adults. One of local company that uses Instagram social media to spread information about their company's products is Erigo. This study aims to analyze and examine the factors influencing of brand image, information quality and celebrity endorser on purchasing decisions of Erigo Brand product in Instagram. The study utilized quantitative methods along with regression analysis techniques for its research methodology.. The sampling method used purposive sampling and the number of samples used in this study amounted to 80 respondents source was distribution online questionnaires via WhatsApp to customers who had purchased Erigo brand products through Instagram. The data were analyzed with SPSS’ 26 and was carried out by several tests such as test : validity, realibility, classic assumption, linear regression analysis and coefficient of determination. The results that the brand image, information quality and celebrity endorser have a significant and positive effect partially or simultaneously on purchasing decisions of Erigo brand product. Meanwhile, brand trust can provide the most dominant influence on purchasing decisions of Erigo brand products.
Analisis Sektor Unggulan Dalam Meningkatkan Pertumbuhan Ekonomi Kota Medan (Pendekatan Location Quotient, Shift Share dan Tipologi Klassen) Tazkia Aulia Kia
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 24, No 2 (2023): Oktober
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v24i2.1080

Abstract

keunggulan sektor basis, sektor yang mengalami pertumbuhan dan sektor unggulan di Kota Medan adalah tujuan dari penelitian ini. Tipologi Klassen, shift share, dan location quotient adalah metode analisis data yang digunakan dalam penelitian ini. Data Industri Kota Medan dan PDRB Atas Harga Dasar Konstan (ADHK) Provinsi Sumatera Utara Tahun 2016 sampai Tahun 2021 digunakan sebagai data sekunder. Berdasarkan penelitian berdasarkan analisis location quotient , basis sektor Kota Medan adalah industri real estate, konstruksi, dan jasa perusahaan. Menurut pembagian shift studi,sektor konstruksi, real estate, dan jasa lainnya termasuk di Kota Medan yang tumbuh lebih pesat (maju). Sektor konstruksi, real estate, dan jasa perusahaan termasuk dalam kategorisasi leading sector Kota Medan, menurut hasil penelitian tipologi Classen . Dengan mempermudah kehidupan para pelaku ekonomi dalam hal perizinan usaha dan ketersediaan modal di seluruh sektor ekonomi, Pemkot Medan diharapkan mampu mendorong sektor-sektor unggulan.
THE EFFECT OF INFLATION, LABOR FORCE PARTICIPATION RATE AND EXPORTS ON ECONOMIC GROWTH IN INDONESIA Rizka Nadilla; Ichsan Ichsan
Journal of Malikussaleh Public Economics Vol 6, No 2 (2023): JOURNAL OF MALIKUSSALEH PUBLIC ECONOMICS
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jmpe.v6i2.13754

Abstract

This study examines the effect of inflation, labor force participation rate and exports on economic growth in Indonesia. This study analyzes the data using the Autoregressive Distributed Lag (ARDL) model with time-series data from 1990 to 2021 obtained from the World Bank and the Central Statistics Agency of Indonesia. The results conclude that in the short and long terminflation has a negative and significanteffect on economic growth in Indonesia. In the short term, labor force participation rate hasa positive and significant effect on economic growth in Indonesia. In the long term, labor force participationrate has a positive but insignificant effect on economic growth in Indonesia. In the shortand longterm, exports have a positive and significant effect on economic growth in Indonesia. Based on the research results, it is suggested that inflation control, improvement in the quality of the labor force, and export enhancement are necessary.
EFISIENSI PRODUKSI USAHA TANI TEMBAKAU DI INDONESIA Wahdini Wahdini; Murtala Murtala; Ichsan Ichsan; Hijri Juliansyah
Jurnal Ekonomi Pertanian Unimal Vol 6, No 2 (2023): JURNAL EKONOMI PERTANIAN UNIMAL
Publisher : LPPM Universitas Malikussaleh – Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jepu.v6i2.14602

Abstract

This study examined the efficiency of tobacco farming production in Indonesia. This study used secondary data in the form of Data Envelopment Analysis (DEA) using the Costan Return to Scale (CRS) and Return to Scale (VRS) approaches from 2006 to 2020 from the Central Bureau of Statistics and FAO. Development analysis Data (DEA) method was used to analyze the efficiency of tobacco farming production in Indonesia. The results indicated that the 4 input variables consisting of land area, investment, production costs, and output Tobacco production were in the CRS and VRS approaches. For CRS, there were 6 efficient years, while for VRS, there were 7 efficient years. The average value of efficiency in tobacco farming is one (1,000).
PENGARUH PENGELUARAN PEMERINTAH,PERTUMBUHAN EKONOMI DAN DESENTRALISASI FISKAL TERHADAP INDEKS PEMBANGUNAN MANUSIA DI PROVINSI ACEH Hesty Pradita Putri; Ichsan Ichsan
Jurnal Ekonomi Regional Unimal Vol 6, No 2 (2023): Jurnal Ekonomi Regional Unimal
Publisher : LPPM UNIMAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jeru.v6i2.14581

Abstract

This study aims to analyze the effect of government spending, economic growth and fiscal decentralization on the Human Development Index (HDI) in Aceh Province. The data used in this research is secondary data for 2014-2021 accessed from www.bps.go.id. The data analysis method used is panel data regression analysis using Eviews 10 software. The results show that government spending and economic growth partially haveno a significant effect on HDI in Aceh Province. Meanwhile, fiscal decentralization has a positive and significant effect on IHDin Aceh Province. Simultaneously, government spending, economic growth and fiscal decentralization have a positive and significant effect on HDI in Aceh Province. Government Aceh is expected to be more consistent and intensive in increasing the HDI through programs related to economic, health and education aspects.
ANALISIS PENGARUH PEMBIAYAAN DAERAH, BELANJA TIDAK TERDUGA DAN BELANJA SUBSIDI TERHADAP PERTUMBUHAN EKONOMI DI INDONESIA MENGGUNAKAN MODEL ARDL Sonia Santa Mahdalena; Ichsan Ichsan
Jurnal Ekonomi Regional Unimal Vol 6, No 3 (2023): Jurnal Ekonomi Regional Unimal
Publisher : LPPM UNIMAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jeru.v6i3.15183

Abstract

This study aims to analyze the effect of Regional Financing, Unexpected Expenditures, and Subsidy Expenditures on economic growth in Indonesia. The data used is secondary data for 1990-2021 accessed from the Indonesia’s Central Bureau of Statistics and the World Bank. The data analysis method used is Autoregressive Distributed Lag (ARDL) using Eviews 10 software. The results of this study indicate that in the estimation of the ARDL model, in the short term Regional Financing and Unexpected Expenditures are not detected. In the short term at lag 0, Lag 1, and Lag 2 Subsidy spending has a negative and significant effect on economic growth in Indonesia. Meanwhile, in lag 3 Subsidy Spending has a positive and significant effect on economic growth in Indonesia in the current year. In the long term Subsidy Expenditures do not have a significant effect on economic growth in Indonesia. Based on the results of this study, it is suggested that the government conduct better management of subsidy spending so that it is right on target, so that it can encourage more optimal economic growth.
PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI PELATIHAN PEMBUATAN PUPUK ORGANIK CAIR BONGGOL PISANG DAN APLIKASINYA PADA TANAMAN SAYURAN DI GAMPONG COT TRUENG, KECAMATAN MUARA BATU, KABUPATEN ACEH UTARA Ichsan Ichsan; Nilahayati Nilahayati; Nazimah Nazimah; Afnan Afnan; Fuadi Fuadi; Mauliza Mauliza; Siti Aisyah
Jurnal Vokasi Vol 8, No 1 (2024): Jurnal Vokasi (Maret)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/vokasi.v8i1.4655

Abstract

Desa Cot Trueng merupakan salah satu gampong yang terdapat di Kecamatan Muara Batu, Kabupaten Aceh Utara, Provinsi Aceh. Penghasilan masyarakat Cot Trueng terutama berasal dari kegiatan pertanian dan juga perikananan. Di lahan milik warga Desa Cot Trueng banyak dijumpai tanaman pisang, baik yang dipelihara dengan kultur teknis budidaya,  maupun yang dibiarkan tumbuh dan berkembang tanpa pemeliharaan khusus. Bonggol pisang telah diketahui dapat dijadikan sebagai bahan dasar dalam pembuatan pupuk organik cair (POC) karena mengandung bahan yang bermanfaat. Oleh karena itu, perlu dilakukan upaya pemanfaatan bagian tanaman pisang ini sebagai pupuk organik cair yang kaya manfaat.  Selama pelaksanaan kegiatan ini, anggota kelompok tani sasaran diarahkan untuk bisa berpartisipasi aktif, sehingga setelah kegiatan ini dilaksanakan mereka mempunyai pemahaman dan keterampilan tentang teknik pembuatan pupuk organik cair dan aplikasinya pada tanaman sayuran milik warga. Ada empat kegiatan utama yang akan dilakukan dalam kegiatan ini, yaitu survey lokasi dan pembuatan POC sampel/contoh untuk kegiatan aplikasi pada tanaman, sosialisasi rencana kegiatan kepada calon peserta pelatihan dan kepala desa setempat, pelatihan dan praktek pembuatan POC bonggol pisang, demonstrasi aplikasi POC pada tanaman sayuran dan pengamatan pertumbuhan tanaman sayuran yang diberikan perlakuan POC serta evaluasi kegiatan. Semua tahapan kegiatan berjalan dengan lancar seperti yang diharapkan. Ini terlihat dari banyaknya pertanyaan dari peserta yang menunjukkan antusiasme peserta terhadap kegiatan pengabdian ini. Produk POC yang dihasilkan dapat digunakan untuk kebutuhan pupuk tanaman budidaya di lahan pekarangan maupun dapat dijual untuk meningkatkan perekonomian keluarga