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All Journal e-Journal Ekonomi Bisnis dan Akuntansi JAM : Jurnal Aplikasi Manajemen PROCEEDING INTERNASIONAL SEMINAR Jurnal SOLMA J-MAS (Jurnal Manajemen dan Sains) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) MES Management Journal Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Manajemen Kreatif dan Inovasi Tadulako International Journal of Applied Management (TaJAM) Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Al-Hayat: Natural Sciences, Health & Environment Journal
IRA NURIYA SANTI
Jurusan Manajemen, Fakultas Ekonomi, Universitas Tadulako
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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PENGARUH SUASANA TOKO DAN CITRA TOKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO BUKU RAMEDIA DI KOTA PALU Andhika Dwitama; Suardi Suardi; Ira Nuriya Santi
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 2, No 3 (2016): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jimut.v2i3.59

Abstract

The purpose of this study is to know and analyze the influence of store atmosphere (X1) and store image (X2) simultaneously and partially significant effect on purchasing decision of consumer (Y) at Bookstore Ramedia in Palu City. This type of research is causal research. The population of this study is the people of Palu City who were / were buying at Ramedia Bookstore. Sampling technique using purposive sampling with sample number 90 people. The analysis tool used is multiple linear regression analysis. Based on the result of multiple linear regression analysis, it was found that store atmosphere variables (X1) and store image (X2) simultaneously significant influence consumer purchasing decision (Y) at Ramedia Bookstore in Palu with significant value 0.001 below <0.05. Store atmosphere variables (X1) = 0.021 and store image (X2) = 0.042 partially significant effect on purchasing decision of consumer in Ramedia Bookstore in Palu City. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh suasana toko (X1) dan citra toko (X2) secara simultan dan parsial berpengaruh signifikan terhadap keputusan pembelian konsumen (Y) pada Toko Buku Ramedia di Kota Palu. Jenis penelitian ini yaitu penelitian kausal. Populasi penelitian ini adalah masyarakat Kota Palu yang pernah/sedang membeli di Toko Buku Ramedia. Teknik penarikan sampel menggunakan purposive sampling dengan jumlah sampel 90 orang. Alat analisis yang digunakan adalah analisis regresi linear berganda. Berdasarkan hasil analisis regresi linear berganda didapatkan hasil bahwa variabel suasana toko (X1) dan citra toko (X2) secara simultan berpengaruh signifikan terhadap keputusan pembelian konsumen (Y) pada Toko Buku Ramedia di Kota Palu dengan nilai signifikan 0.001 dibawah < 0.05. Variabel suasana toko (X1) = 0.021 dan citra toko (X2) = 0.042 secara parsial berpengaruh signifikan terhadap keputusan pembelian konsumen pada Toko Buku Ramedia di Kota Palu.
Analisis daya Saing Pariwisata Provinsi Sulawesi Tengah Ira Nuriya Santi; Muzakir Muzakir; Rahmat Mubaraq; Muhammad Faisal; Benyamin Parubak
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.504

Abstract

This study aims to analyze the competitiveness of tourism in Central Sulawesi Province by using 5 (five) aspects of competitiveness, namely tourist objects and attractions; marketing aspects; aspects of transportation, telecommunications and information; accommodation and restaurant aspects; and souvenir aspects. Tourist perceptions of these five aspects will be the substance of the research. Descriptive research method using qualitative sampling technique is random sampling by distributing questionnaires to 100 tourists which is then carried out descriptive statistical analysis. The results of the analysis found that the competitiveness of tourism in Central Sulawesi Province only excels in the aspect of tourist objects and attractions, so it can be said that the competitiveness of tourism in Central Sulawesi Province is low.
a Pemanfaatan Media Sosial Sebagai Strategi Pemasaran bagi UMKM Kota Palu di Era Pandemi Covid-19 Ira Nuriya Santi; Ramli Hatma; Rahmat Mubaraq; Farid; Sri Wanti; Surayya
Jurnal SOLMA Vol. 11 No. 3 (2022)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v11i3.9230

Abstract

Background: Kegiatan Pengabdian ini dilatarbelakangi oleh masih kurangnya pengetahuan pemilik UMKM mengenai manfaat media sosial untuk menjangkau akses pemasaran yang lebih luas. Tujuan kegiatan pengabdian adalah memberikan pengetahuan tentang penggunaan media sosial dalam melakukan pemasaran produknya dan agar pemilik UMKM dapat memperluas jaringan pemasarannya melalui media sosial serta memahami teknologi terkini. Metode: Pengabdian masyarakat ini bermitra dengan UMKM Kota Palu, dengan jumlah peserta sebanyak 20 orang, metode pengabdian meliputi analisis situasi permasalahan mitra, mengadakan pelatihan, dan melakukan evaluasi. Hasil: Setelah dilakukannya kegiatan pelatihan, peserta pelatihan pemanfaatan media sosial pada UMKM telah mampu membuat media sosial berbasis bisnis seperti whatsapp bisnis dan Instagram bisnis. Kesimpulan: Berdasarkan hasil evaluasi ditemukan bahwa pelaksanaan kegiatan ini berjalan sukses dengan tingkat kehadiran peserta yang tinggi.
Peningkatan Kemampuan Literasi Dan Numerasi Di Sdn 10 Pantoloan Siti Fajaria; Ira Nuriya Santi; Niluh Putu Evvy Rossanty
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 1 (2023): Maret: Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i1.666

Abstract

Kegiatan pengabdian ini dilakukan dengan dasar atas rendahnya kemampuan literasi dan numerasi siswa di SDN 10 Pantoloan Kecamatan Taweili Kota Palu. Pengabdian ini bertujuan untuk meningkatkan kemampuan literasi dan numerasi serta mengembangkan budaya literasi numerasi siswa. Bentuk kegiatan pengabdian ini dilakukan dengan program kegiatan pojok baca, penambahan jam pembelajaran materi literasi dan numerasi di sekolah. Program pengabdian dilakukan secara kolaboratif oleh kelompok dosen dan mahasiswa kampus mengajar mandiri angkatan 1 di SDN 10 Pantoloan selama 4 bulan mulai dari bulan September-Desember 2022. Subjek pengabdian ini adalah siswa kelas 1-5 untuk kegiatan pojo baca dan penambahan
Marketing Performance pada UKM: Peran Entrepreneurial Markeeting Santi, Ira Nuriya; Fadjar, Adfiyani; Putra, Setiawan Mandala
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 6 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (631.664 KB) | DOI: 10.54371/jiip.v5i6.663

Abstract

Penelitian ini adalah penelitian kuantitatif yang bertujuan untuk mengetahui hubungan entrepreneurial marketing dengan sales growth, market share, dan customer satisfaction. Sampel yang digunakan dalam penelitian adalah pelaku Usaha Kecil Menengah yang ada di Kota Palu. Pengambilan sampel menggunakan metode non probability sampling dengan teknik convenience. Teknik analisis data mengunakan teknik structural equation modeling dengan menggunakan alat bantu SmartPLS.  Hasil analisis data bahwa hubungan entrepreneurial marketing dan sales growth positif dan signifikan. Entrepreneurial marketing dan market share memiliki hubungan yang positif dan signifikan. Serta hubungan entrepreneurial marketing dan customer satisfaction positif dan signifikan.
PERAN SEMINAR PEMASARAN DI ERA DIGITAL BAGI PELAKU USAHA UMKM MANGROVE DESA ENU Ryan Ryan; Jurana Jurana; Nur Riski Islianty; Ira Nuriyah Santi
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 2 (2023): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (969.354 KB) | DOI: 10.59581/jmki-widyakarya.v1i2.112

Abstract

UMKM Mangrove merupakan kelompok usaha yang berlokasi di Desa Enu yang berdiri sejak tahun 2020 dengan anggota 10 ibu rumah tangga yang dibantu oleh Yayasan Domba dengan memberikan modal usaha kepada mereka. Ada beberapa produk yang dihasilkan oleh kelompok UMKM mangrove yaitu roti pacolo, saus teri, jahe instan, dan rono tapa. Kegiatan ini dilakukan dengan tujuan untuk meningkatkan kemampuan kelompok UMKM mangrove dalam memasarkan produknya secara online maupun melalui media sosial serta cara membuat kemasan yang baik dan menarik. Berdasarkan hasil membangun desa mandiri yang telah dilakukan dapat diketahui bahwa permasalahan yang terjadi sebelum pelaksanaan seminar pemasaran di era digital adalah kelompok usaha yang belum mengenal dan cara bertransaksi melalui pemasaran digital, khususnya pada platform Facebook, kurangnya pengetahuan kelompok UMKM mangrove terhadap teknologi yang mengakibatkan sulitnya melakukan digitalisasi pemasaran produknya, sehingga hal ini mempengaruhi cara mereka memasarkan produknya. Oleh karena itu dirasa perlunya penambahan wawasan bagi kelompok UMKM mangrove di desa Enu terkait konsep digital marketing, pelatihan dan membantu pelaku UMKM memasarkan produknya melalui platform media facebook guna meningkatkan penjualan dan pendapatan dari UMKM tersebut bisnis.
THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER VALUE ON INPATIENT SATISFACTION AT BHAYANGKARA HOSPITAL PALU CITY Abd Razak; Sulaeman Miru; Ira Nuriya Santi
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 1 (2021): Article
Publisher : the Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (546.488 KB) | DOI: 10.59769/tajam.v3i1.2

Abstract

This study aims to determine the effect of service quality and customer value on inpatient satisfaction at Bhayangkara Hospital Palu City. The type of research was descriptive – verification. The research sample was inpatients at Bhayangkara Hospital Palu, which was determined by the purposive sampling method and totaled 105 patients. This study applied a multiple linear analysis method using SPSS software version 23. The results of this study indicate that (1) service quality and customer value have a significant effect on inpatient satisfaction at Bhayangkara Hospital Palu City, (2) service quality has a significant effect on inpatient satisfaction at Bhayangkara Hospital Palu City, ((3) customer value has a significant effect on inpatient satisfaction at Bhayangkara Hospital Palu City. Keywords: Service Quality, Customer Value, Patient Satisfaction
THE INFLUENCE OF COMPENSATION, MOTIVATION, AND ORGANIZATIONAL COMMITMENT ON THE PERFORMANCE OF EMPLOYEES AT PT. CITRA PALU MINERALS IN POBOYA VILLAGE, PALU Amran Nawir Amier; Harifuddin Thahir; Ira Nuriya Santi
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 1 (2021): Article
Publisher : the Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (450.523 KB) | DOI: 10.59769/tajam.v3i1.4

Abstract

This research aims to analyze the simultaneous or partially influenced variables of compensation, motivation, and organizational commitment on the performance of employees at PT. Citra Palu Minerals (CPM) in Poboya Village, Palu, Central Sulawesi. The research used a descriptive research type with a quantitative approach. The research sample used stratified random sampling. The type of data used in this research is quantitative which is collected through observation, questionnaires, and documentation then analyzed using multiple linear regressions. The results of the research show that the variables of motivation, compensation and organizational commitment influence the performance of employees at PT. Citra Palu Minerals (CPM) in the Poboya Village, Palu simultaneously or partially. The significance value in the simultaneous and partial test obtained is smaller than the value of the level of significance (∝=0,05). Keywords: Compensation, Motivation, Organizational Commitment and Performance.
THE INFLUENCE OF ENTREPRENEURIAL MARKETING ON MARKETING PERFORMANCE THROUGH DIGITAL MARKETING CAPABILITIES IN THE NEW NORMAL ERA ON MICRO SMALL AND MEDIUM ENTERPRISES IN PALU, CENTRAL SULAWESI Ihksan Ihksan; Zakiyah Zahara; Ira Nuriya Santi
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 2 (2021): Article
Publisher : the Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (758.541 KB) | DOI: 10.59769/tajam.v3i2.10

Abstract

This research intends to determine the influence of Entrepreneurial Marketing through Digital Marketing Capabilities on Marketing Performance in the New Normal era for MSMEs in Palu, Central Sulawesi. Explanatory research method was conducted. The types and sources of data used was primary data through distributing questionnaires to 197 respondents who became the sample of this research. The sampling technique used was the Yamane and Isaac formula. Hypothesis testing used was path analysis with Smart-PLS software. The results show that Entrepreneurial Marketing through Digital Marketing Capabilities has a positive but not significant influence on Marketing Performance in the new normal era for MSMEs in Palu, Central Sulawesi. Keywords: Entrepreneurial Marketing, Digital Marketing Capabilities, Marketing Performance, Micro Small and Medium Enterprises
THE INFLUENCE OF QUALITY OF HEALTH SERVICES ON INPATIENT SATISFACTION AT PANDERE PUBLIC HEALTH CENTER Iwan Iwan; Idris Idris; Ira Nuriya Santi
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 2 (2021): Article
Publisher : the Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.638 KB) | DOI: 10.59769/tajam.v3i2.12

Abstract

This research aims to examine and explain the effect of service quality on patient satisfaction at the Pandere Public Health Center, Sigi District. The research method used is explanatory research. The population of this research was all patients who had been treated during 2020, while the sample was 88 respondents. The sampling technique used the Slovin technique. The data analysis method used multiple linear regression with IBM SPSS Statistics version 25 software-assisted. The results of the partial statistical test of service quality variables consisting of Reliability (X1) and Assurance (X3) have a significant positive effect. In comparison, the Responsiveness (X2), Empathy (X4), and Tangible (X5) variables have no significant effect on patient satisfaction. Simultaneous statistical test results show that service quality has a positive and significant effect on patient satisfaction. Keywords: Service Quality, Reliability, Responsiveness, Assurance, Empathy, Tangible, Patient Satisfaction
Co-Authors Abd Razak Abd. Rasyid Syamsuri Adfiyani Fadjar Akbar Riswandi Amran Nawir Amier Andhika Dwitama Asriadi Barkat Ansari Benyamin Parubak Chalil Chalil CHALIL, CHALIL Dinda Maharani Farid Farid Farid Harifuddin Thahir Hilda Monoarfa Idris Idris Ihksan Ihksan Iwan Iwan LISTANTO, DEDE KURIANG Maskuri Sutomo Moch Aedil Djibran Muhammad Faisal Muhammad Randi Satrio Muzakir Niluh Putu Evvy Rossanty Nur Riski Islianty Nurdin, Jurana Nurmiati Nurmiati Putra, Setiawan Mandala Rahmat Mubaraq Rahmat Mubaraq Ramli Hatma Ryan Ryan Siti Fajaria Siti Riskiana Sri Ayu Suci Maharani Sri Ayu Suci Maharani Sri Wanti Suardi Suardi Sulaeman Miru Surayya SURYA NINGSIH Syahir Natsir Syamsul Bachri Tahyudin Tahyudin Thahir, Harifuddin Wahyuningsih Wahyuningsih Zakiyah Zahara