Garuda - Garba Rujukan Digital

THE EFFECT OF WORK MOTIVATION AND COMPENSATION ON THE PERFORMANCE OF PT TAMACO GRAHA KRIDA EMPLOYEES MOROWALI DISTRICT Moch Aedil Djibran; Syahir Natsir; Ira Nuriya Santi
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 1 (2021): Article
Publisher : the Master of Management Study Program, Faculty of Economics and Business, Tadulako University

This study aims to 1) determine the effect of work motivation and compensation on theperformance of employees of PT Tamaco Graha Krida Morowali Regency. 2) determine theeffect of motivation on the performance of employees of PT. Tamaco Graha Krida MorowaliRegency. 3) determine the effect of compensation on employee performance of PT. TamacoGraha Krida Morowali Regency. The object of this research is Motivation, compensation andemployee performance. The results of the study concluded that together they had a significanteffect on the performance of employees of PT Tamaco Graha Krida Morowali Regency. Thusmotivation and compensation at the company PT. Graha Krida Morowali Regency, willprovide an increase in employee performance. This shows that if motivation and compensationundergo changes, in relation to motivation, and compensation, will have a positive impact onemployee performance, reflecting motivation and compensation can have a positive influence,on improving employee performance. This shows that if the company PT Graha KridaMorowali Regency makes changes to motivation and compensation will have a positive impacton improving employee performance.Keywords: Motivation, Compensation, and Employee Performance

THE EFFECT OF PRICE, SERVICE AND PROMOTION ON REPURCHASE DECISION OF WATER REFILLS PRODUCT OF METRO PALU Nurmiati Nurmiati; Sulaeman Miru; Ira Nuriya Santi
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 4 No 1 (2022): Article
Publisher : the Master of Management Study Program, Faculty of Economics and Business, Tadulako University

This research aims to determine and analyze the effect of price, service, and promotion simultaneously and partially on decision to repurchase the product of water refills of Metro Palu. The population in this research were all customers of the Metro Palu refill water refills station. The number of samples in this research were 123 respondents. This research applied a descriptive causal with data analysis technique using multiple linear regression. Data were analyzed through SPSS application. The results show that the variables of price, service and promotion simultaneously have a positive effect on repurchase decisions, the significant value of F is 0.000 < (0.05). Moreover, the partial test result obtains that the price variable has a significant value of t = 0.006 < (0.05). It can be concluded that the price variable positively and significantly affects on repurchase decision. Furthermore, the service variable has a significant value of t = 0.006 < (0.05) so it can be concluded that the service variable has a positive and significant effect on repurchase decision. The results of the partial test show that the promotion variable has a significant value of t = 0.000 < (0.05). Thus, so it can be concluded that the promotion variable has a positive and significant effect on repurchase decision. Keywords: Prices, Services, Promotions, Repurchase Decisions, Metro Palu Water Refills

PENGARUH MEDIA SOSIAL TERHADAP MINAT BELI ULANG PADA BUTIK NIM SHOP DI KOTA PALU Dinda Maharani; Ira Nuriya Santi
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 9, No 1 (2023): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jimut.v9i1.312

Abstrak Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh media sosial yang diukur dengan variabel hubungan personal, interaksi, pesan dan keakraban merek terhadap minat beli ulang pada butik Nim Shop di Kota Palu. Jenis penelitian adalah deskriptif kausal. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada konsumen dan melakukan wawancara dengan pengelola Nim Shop. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 75 responden. Teknik analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel hubungan personal, interaksi, pesan dan keakraban merek secara serempak berpengaruh positif dan signifikan terhadap minat beli ulang. Secara parsial variabel hubungan personal dan interaksi berpengaruh namun tidak signifikan terhadap minat beli ulang. Secara parsial variabel pesan dan keakraban merek berpengaruh signifikan terhadap minat beli ulang.Kata Kunci: Media Sosial, Minat Beli Ulang AbstractThe study aims to test and analyze the influence of social media as measured by variables of personal relationships, interactions, messages and brand familiarity to buy-to-be interest in nim shop boutiques in Palu City. This type of research is causal descriptive. Data collection is done by distributing questionnaires to consumers and conducting interviews with Nim Shop managers. The sampling technique in this study used purposive sampling, with a sample number of 75 respondents. Data analysis techniques use multiple linear regressions. The results showed that the variables of personal relationships, messages and brand familiarity simultaneously had a positive and significant effect on buy-to-buy interest. Partially variable personal relationships and interactions are influential but not significant to repurchase interest. Partially variable messaging and brand familiarity have a significant effect on repurchase interest.Keywords: Social Media, Repurchase Interest

Analisis Strategi Pemasaran dalam Meningkatkan Penjualan pada CV Hj. Mbok Sri Palu Sri Ayu Suci Maharani; Zakiyah Zahara; Asriadi; Ira Nuriya Santi
MES Management Journal Vol. 2 No. 2 (2023): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v2i2.137

In the current era of digitalization, it is very important for entrepreneurs to be adaptive and creative in attracting customer purchases to increase sales results. Sales can increase by implementing various marketing strategies, such as online marketing, promotions, and so on. CV Hj. Mbok Sri Palu is a business engaged in souvenirs typical of the Palu region. This study aims to analyze marketing strategies in order to increase sales on CV Hj. Mbok Sri Palu. This study used descriptive qualitative research method. The data sources used are primary data sources and secondary data with data collection methods using observation, interview and literature studies or literature reviews. The results of this study prove that CV Hj. Mbok Sri Palu implements marketing strategies, including providing offline and online purchase services, looking for quality material suppliers, providing friendly and polite service to customers, holding promotions through social media and marketplaces, providing discounts to customers who make purchases in large quantities, providing a comfortable and clean rest area so that buyers who visit the center CV Hj. Mbok Sri Palu souvenirs can enjoy a break from travel as well as shopping for souvenirs.

Analisis Strategi Pemasaran dalam Meningkatkan Penjualan pada CV Hj. Mbok Sri Palu Sri Ayu Suci Maharani; Zakiyah Zahara; Asriadi; Ira Nuriya Santi
Al-Hayat: Natural Sciences, Health & Environment Journal Vol. 2 No. 1 (2024): Al-Hayat: Natural Sciences, Health & Environment Journal
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alhayat.v2i1.1857

In the current era of digitalization, it is very important for entrepreneurs to be adaptive and creative in attracting customer purchases to increase sales results. Sales can increase by implementing various marketing strategies, such as online marketing, promotions, and so on. CV Hj. Mbok Sri Palu is a business engaged in souvenirs typical of the Palu region. This study aims to analyze marketing strategies in order to increase sales on CV Hj. Mbok Sri Palu. This study used descriptive qualitative research method. The data sources used are primary data sources and secondary data with data collection methods using observation, interview and literature studies or literature reviews. The results of this study prove that CV Hj. Mbok Sri Palu implements marketing strategies, including providing offline and online purchase services, looking for quality material suppliers, providing friendly and polite service to customers, holding promotions through social media and marketplaces, providing discounts to customers who make purchases in large quantities, providing a comfortable and clean rest area so that buyers who visit the center CV Hj. Mbok Sri Palu souvenirs can enjoy a break from travel as well as shopping for souvenirs.In the current era of digitalization, it is very important for entrepreneurs to be adaptive and creative in attracting customer purchases to increase sales results. Sales can increase by implementing various marketing strategies, such as online marketing, promotions, and so on. CV Hj. Mbok Sri Palu is a business engaged in souvenirs typical of the Palu region. This study aims to analyze marketing strategies in order to increase sales on CV Hj. Mbok Sri Palu. This study used descriptive qualitative research method. The data sources used are primary data sources and secondary data with data collection methods using observation, interview and literature studies or literature reviews. The results of this study prove that CV Hj. Mbok Sri Palu implements marketing strategies, including providing offline and online purchase services, looking for quality material suppliers, providing friendly and polite service to customers, holding promotions through social media and marketplaces, providing discounts to customers who make purchases in large quantities, providing a comfortable and clean rest area so that buyers who visit the center CV Hj. Mbok Sri Palu souvenirs can enjoy a break from travel as well as shopping for souvenirs.

a Pemanfaatan Media Sosial Sebagai Strategi Pemasaran bagi UMKM Kota Palu di Era Pandemi Covid-19 Ira Nuriya Santi; Ramli Hatma; Rahmat Mubaraq; Farid; Sri Wanti; Surayya
Jurnal SOLMA Vol. 11 No. 3 (2022)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v11i3.9230

Background: Kegiatan Pengabdian ini dilatarbelakangi oleh masih kurangnya pengetahuan pemilik UMKM mengenai manfaat media sosial untuk menjangkau akses pemasaran yang lebih luas. Tujuan kegiatan pengabdian adalah memberikan pengetahuan tentang penggunaan media sosial dalam melakukan pemasaran produknya dan agar pemilik UMKM dapat memperluas jaringan pemasarannya melalui media sosial serta memahami teknologi terkini. Metode: Pengabdian masyarakat ini bermitra dengan UMKM Kota Palu, dengan jumlah peserta sebanyak 20 orang, metode pengabdian meliputi analisis situasi permasalahan mitra, mengadakan pelatihan, dan melakukan evaluasi. Hasil: Setelah dilakukannya kegiatan pelatihan, peserta pelatihan pemanfaatan media sosial pada UMKM telah mampu membuat media sosial berbasis bisnis seperti whatsapp bisnis dan Instagram bisnis. Kesimpulan: Berdasarkan hasil evaluasi ditemukan bahwa pelaksanaan kegiatan ini berjalan sukses dengan tingkat kehadiran peserta yang tinggi.

Implementasi Digital Marketing Terhadap Perkembangan UMKM Di Huntap Pombewe Kabupaten Sigi Barkat Ansari; Syamsul Bachri; Ira Nuriya Santi; Farid Farid
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.857

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy by significantly contributing to Gross Domestic Product (GDP) and employment. This study aims to explore the impact of using digital marketing on sales, marketing strategies, and obstacles faced by MSME players in Pombewe Huntap. The triangulation method is used to ensure data validity by collecting information from various sources, methods, and theories. The research population involves MSME players in Pombewe Huntap who have implemented digital marketing in selling their products. The difference in income after using digital marketing can be seen from the increase in product sales, because it reaches a wider market, including the Sigi Regency and Palu City areas. The obstacles faced involve network constraints, which affect the display of images and the attractiveness of live streaming sales. The results show that digital marketing has a positive effect on the sales and marketing strategies of MSMEs in Pombewe Huntap. Although there are several obstacles such as unstable internet connections, delivery delays, transaction fraud, and manipulation of admin numbers, the application of digital marketing provides tangible benefits in increasing marketing and sales of MSME products.

PERAN SEMINAR PEMASARAN DI ERA DIGITAL BAGI PELAKU USAHA UMKM MANGROVE DESA ENU Ryan Ryan; Jurana Jurana; Nur Riski Islianty; Ira Nuriyah Santi
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 2 (2023): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i2.112

UMKM Mangrove merupakan kelompok usaha yang berlokasi di Desa Enu yang berdiri sejak tahun 2020 dengan anggota 10 ibu rumah tangga yang dibantu oleh Yayasan Domba dengan memberikan modal usaha kepada mereka. Ada beberapa produk yang dihasilkan oleh kelompok UMKM mangrove yaitu roti pacolo, saus teri, jahe instan, dan rono tapa. Kegiatan ini dilakukan dengan tujuan untuk meningkatkan kemampuan kelompok UMKM mangrove dalam memasarkan produknya secara online maupun melalui media sosial serta cara membuat kemasan yang baik dan menarik. Berdasarkan hasil membangun desa mandiri yang telah dilakukan dapat diketahui bahwa permasalahan yang terjadi sebelum pelaksanaan seminar pemasaran di era digital adalah kelompok usaha yang belum mengenal dan cara bertransaksi melalui pemasaran digital, khususnya pada platform Facebook, kurangnya pengetahuan kelompok UMKM mangrove terhadap teknologi yang mengakibatkan sulitnya melakukan digitalisasi pemasaran produknya, sehingga hal ini mempengaruhi cara mereka memasarkan produknya. Oleh karena itu dirasa perlunya penambahan wawasan bagi kelompok UMKM mangrove di desa Enu terkait konsep digital marketing, pelatihan dan membantu pelaku UMKM memasarkan produknya melalui platform media facebook guna meningkatkan penjualan dan pendapatan dari UMKM tersebut bisnis.

Title

Found 28 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 28 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 28 Documents
Search